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A ‘Knicked’ Logo

23rd December 2009

I recently saw some original New York City subway tokens from 1953 and thought to myself “that design looks familiar”. It is in fact the inspiration behind the New York Knicks basketball team’s ‘NYK’ alternate logo.

By replacing the ‘C’ with a ‘K’, incorporating their uniform colours into the design and making a few minor adjustments, the Knicks successfully ‘recycled’ an iconic emblem firmly embedded in the city’s history.

An original New York City subway token from 1953

Jonathan Published by Jonathan 23rd December 2009