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A sweet result

18th February 2011

We ‘scooped’ a prize last night at the Design Effectiveness Awards, held in the glitzy surroundings of the Brewery at the Barbican, London.

Our client, the Ice Cream Union had a clear business case that their rebrand by Interstate had delivered a significant lift to their bottom line.

The great and the good attended a show where subjectivity and designer egos are left at the door and hard business figures do the talking.

The result? A bronze this year, but who knows next time… Well done to all involved.

l-r; Henry, Alex & Andre from the Ice Cream Union, Iain, Nigel & Louis from Interstate

A proud Union...