A sweet result18th February 2011
We ‘scooped’ a prize last night at the Design Effectiveness Awards, held in the glitzy surroundings of the Brewery at the Barbican, London.
Our client, the Ice Cream Union had a clear business case that their rebrand by Interstate had delivered a significant lift to their bottom line.
The great and the good attended a show where subjectivity and designer egos are left at the door and hard business figures do the talking.
The result? A bronze this year, but who knows next time… Well done to all involved.