BoxPark7th December 2011
Sixty shipping containers have been transformed into the world’s first pop-up shopping mall BOXPARK, opened last week-end in Shoreditch.
Designed by architects Waugh Thistleton, it is the brainchild of Roger Wade of Boxfresh and real estate developers Hammerson, who were behind Birmingham’s Bullring.
No high street retailers, says BOXPARK, – Just selected, ground-breaking brands by invitation only to create a revolutionary mix – and simply great products – that you won’t find anywhere else in the world.
Surprisingly we found mostly big street brands: Nike/Oakley/Levis/Penguin/Vans/Lacoste/Dockers but it’s nice to see a Phaidon’s store in the mix too and Urbanears. Some ‘box-shops’ will also be offered to local creative industries and organisations at preferential rates to ensure BOXPARK always involves and enhances every community it joins.
We like it: it’s bold, solid, unexpected and fun, keeps street brands in one central place away from the local streets.
Not so sure: Not innovative enough with the selection of brands, not all units are occupied yet
Boxpark will have the site for the next 5 years when it will be replaced by 2,000 homes.
More information : www.boxpark.co.uk