Brand Foolery1st April 2010
Each year WCRS (BMW’s advertising agency) produces a tactical April Fool’s day advert which appears in the broadsheet press on April 1st only.
A company that until recently was quite ‘Joy-less’ has created a tradition of humour in the UK press. A great way to use a different angle to drive awareness and show a different side to your brand personality.
Also interesting to see how using such a solid brand style adds an extra layer of ‘believability’ to these ads, they clearly take all this joking very seriously in Munich.