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Brand Foolery

1st April 2010

Each year WCRS (BMW’s advertising agency) produces a tactical April Fool’s day advert which appears in the broadsheet press on April 1st only.

A company that until recently was quite ‘Joy-less’ has created a tradition of humour in the UK press. A great way to use a different angle to drive awareness and show a different side to your brand personality.

Also interesting to see how using such a solid brand style adds an extra layer of ‘believability’ to these ads, they clearly take all this joking very seriously in Munich.

Below are a selection over the years (ending with this year).
Read the full article here. 2010 image from here.

Iain Published by Iain 1st April 2010