Interstate of Mind » Branding http://www.interstateofmind.com Ideas from the heart. Creative minds for the driven and uncompromising. Interstate Creative Partners. Thu, 02 Jun 2016 08:22:03 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 here to Help. http://www.interstateofmind.com/here-to-help/ http://www.interstateofmind.com/here-to-help/#comments Fri, 29 Jan 2016 18:16:26 +0000 http://www.interstateofmind.com/?p=3367 Well done ‘HELP’ for your first piece of collateral with the new brand.

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Well done ‘HELP’ for your first piece of collateral with the new brand.

We wish you all the luck with fundraising at this event and getting your important and much needed message out there.

Help’ provides affordable and accessible therapeutic support, enabling you to transform your life and the lives of those around you.

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FIA Formula-e London e-Prix Season Finale http://www.interstateofmind.com/fia-formula-e-london-e-prix-season-finale/ http://www.interstateofmind.com/fia-formula-e-london-e-prix-season-finale/#comments Wed, 15 Jul 2015 10:27:03 +0000 http://www.interstateofmind.com/?p=3344 The FIA Formula-e (all electric race series) inaugural season came to a dramatic climax at Battersea Park last weekend. The team here at Interstate took the opportunity to take in the atmosphere and action – and we weren’t let down!.

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The FIA Formula-e (all electric race series) inaugural season came to a dramatic climax at Battersea Park last weekend. The team here at Interstate took the opportunity to take in the atmosphere and action – and we weren’t let down!.

NextEV Team China Racing driver Nelson Piquet sealed the Drivers’ Championship by a single point from Sébastien Buemi to bring the season to a close in style. 

A fully packed weekend of racing created an immense buzz across the city with almost 60,000 people attending the event over the three days.

Having been involved from the very beginning of this innovative racing series, the Interstate team felt a great sense of accomplishment seeing many of our conceptual ideas brought to life in our home city. We are already looking forward to next season and being part of such a game changing motorsport series.

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Tasting Success http://www.interstateofmind.com/tasting-success/ http://www.interstateofmind.com/tasting-success/#comments Fri, 03 Jul 2015 16:57:48 +0000 http://www.interstateofmind.com/?p=3308 Last year I was lucky enough to attend the winter edition of the massively popular food festival, Taste of London. When our friends at Natoora told us they would be taking part in the summer festival I got a little excited at the prospect of not only attending the event, but also being able to design something for it.

For those not aware of this sumptuous festival I’ll explain a little about it. The festival happens twice a year, once in the summer and again in the winter. This year’s summer festival was held in Regent’s Park and promised to be the biggest and best ever! They did not disappoint!

Businesses of all sizes are in attendance, from artisan producers to worldwide brands and small niche eateries to legendary fine dining establishments. There is an abundance of food and drink to be had and you are only ever a few yards away from a freebie or two. Including samples of the delicious white peaches from Natoora.

This year Natoora were on the same stall as master chef  Theo Randall, supplying all the fruit and vegetables for the shared stand. Interstate designed part of the stand including some large format posters, smaller sized chalkboards as well as limited edition bags that were given away with signed copies of Theo Randall’s latest book. The stand was always busy and the peaches were a big hit with everyone waiting for food.

Being from Scotland I did not let the good ol’ Scottish weather of rain showers ruin my evening. I ate the finest cuisine from some of London’s top restaurants. I drank Pina Colada from the inside of a scooped out pineapple and I rubbed shoulders with some of the world’s best chefs, not to mention the excitement of seeing the work we produced being used in the real world. As a designer there is nothing better than seeing your work out there and I’m sure every designer still gets that feeling of pride regardless of the scale of the job.

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]]> http://www.interstateofmind.com/tasting-success/feed/ 0 Formula-e London e-Prix Preview http://www.interstateofmind.com/formula-e-london-e-prix-preview/ http://www.interstateofmind.com/formula-e-london-e-prix-preview/#comments Thu, 25 Jun 2015 08:56:01 +0000 http://www.interstateofmind.com/?p=3310 We were excited to see a glimpse of what is to come at the FIA Formula-e London e-Prix this weekend.

]]> We were excited to see a glimpse of what is to come at the FIA Formula-e London e-Prix this weekend. The official Formula-e race car has been on show at Westfield Shopping Centre, White City – so we took the opportunity to go get a close-up look of one of the stars of the show and take in the ‘electric’ atmosphere.

If this taster is anything to go by we are in for a real treat this race weekend at Battersea Park! 

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Reserve your space http://www.interstateofmind.com/reserve-your-space/ http://www.interstateofmind.com/reserve-your-space/#comments Mon, 15 Jun 2015 10:00:04 +0000 http://www.interstateofmind.com/?p=3260 Interstate MENA reserves a space in the The Diplomatic Area in Manama, Bahrain.

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Interstate MENA have recently worked alongside Manama Realty to design a set of construction screen billboards that surround the site of a much needed carpark within The Diplomatic Area in Manama, Bahrain.

The boards bring a bright colourful contrast to the surrounding office buildings and are designed to encourage patrons to reserve and rent the carpark spaces within.

The striking flat colour ‘pop art’ style is something quite new for the region and certainly seems to be grabbing the attention.

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Helping to get lives back on track http://www.interstateofmind.com/helping-to-get-lives-back-on-track/ http://www.interstateofmind.com/helping-to-get-lives-back-on-track/#comments Fri, 12 Jun 2015 11:28:42 +0000 http://www.interstateofmind.com/?p=3268 Founder and trustee of the charity, Sir Jackie Stewart recently unveiled the new identity for the ‘Grand Prix Trust’.

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Over the past few months we have been busy designing a fresh new identity for the ‘Grand Prix Trust’ – a charity that supports past and present F1 mechanics, engineers and their families in times of need.

Founder and trustee of the charity, Sir Jackie Stewart recently unveiled the new identity at the Williams Conference Centre and gave everyone a taster of what is to come.

We’re excited with how the project is developing and we are looking forward to revealing more of the brand over the coming months – helping give this great cause the limelight it deserves.

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A Tasty Set of Books for BBC GoodFood http://www.interstateofmind.com/a-tasty-set-of-books-for-bbc-goodfood/ http://www.interstateofmind.com/a-tasty-set-of-books-for-bbc-goodfood/#comments Fri, 10 Oct 2014 11:36:37 +0000 http://www.interstateofmind.com/?p=3189 BBC GoodFood and Ebury Press relaunch their best-selling cookbook series this week with a modern and colourful new design, crafted by Interstate.

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BBC GoodFood and Ebury Press relaunch their best-selling cookbook series this week with a modern and colourful new design, crafted by Interstate.

Celebrating its 25th birthday, BBC GoodFood has been feeding the nation with delicious dishes and giving top tips for the kitchen. To celebrate this benchmark, BBC GoodFood has recently refreshed its identity and Interstate was tasked with bringing it to life across its highly successful set of best-selling books.

We created a fresh and colourful design, guaranteed to stand out on the shelves and easy to use in the kitchen.

We are delighted with the results and can’t wait to get our aprons on.

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The Power in Production http://www.interstateofmind.com/the-power-in-production/ http://www.interstateofmind.com/the-power-in-production/#comments Fri, 19 Sep 2014 09:00:10 +0000 http://www.interstateofmind.com/?p=3174 Conceptualised, planned and designed by Interstate, the 2014 edition of The Power of Formula 1 is our latest project hot off the press.

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Conceptualised, planned and designed by Interstate, the 2014 edition of The Power of Formula 1 is our latest project hot off the press. With the launch at this weekends Formula 1 Singapore Grand Prix, this spectacular hybrid package of print and digital is soon to be in the hands of an exclusive audience.

Interstate have produced the ‘purpose document for Formula 1, more of an experience than a printed product. An experience that truly reflects the synthesis of sport and business that combine to form Formula 1 in the 21st Century.

Over 3.5kg in weight, this box set of books and digital material feature over 500 stunning images from a range of Formula 1’s top photographers supported by over 20,000 words. All of this adds up to be one of the most extensive and comprehensive brand documents we have produced. With the pinnacle of motor sport as the client, we knew we had to take this to the next level.

See below for a sneak peak of Interstate’s print minders casting their eyes over the job on press.

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With the full case study to be unveiled shortly (view previous case study here), be sure to follow us on social networks over the coming weeks for more behind the scenes action.

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Contrast & Contradiction. A 21st Century Jekyll & Hyde. http://www.interstateofmind.com/contrast-contradiction-a-21st-century-jekyll-hyde/ http://www.interstateofmind.com/contrast-contradiction-a-21st-century-jekyll-hyde/#comments Fri, 07 Feb 2014 09:51:15 +0000 http://www.interstateofmind.com/?p=3116 Interstate, Monster and Lamborghini teamed up to deliver a high performance audio extravaganza within the Lamborghini Veneno Roadster, two different companies, singing two different soundtracks coming together in perfect harmony.

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Interstate, Lamborghini and Monster teamed up to deliver a high performance audio extravaganza within the Lamborghini Veneno Roadster, two like-minded brands, playing two different soundtracks coming together in perfect harmony.

Celebrating its 35th anniversary, Monster further enhanced one of the most dramatic super sports cars of a generation, the 750hp Lamborghini Veneno Roadster by installing a unique cutting edge 1,500 watt audio system. The product of a lifetime love for Lamborghini by the Head Monster, Noel Lee and his new business partner, producer Swizz Beatz, the Veneno’s Pure Monster Sound was an experience “not for the faint-hearted”. Quiet appropriate for such a car.

Interstate’s role in all of this – to bring together a $4.5 million dollar hyper-car and a $50k sound system in what is surely a modern day version of Dr Jekyll and Mr Hyde at the world’s largest electronics show. With a pressing deadline we created an attention grabbing, sophisticated piece of printed collateral to explain the story behind these two powerhouses sharing the world sound stage. Going from a design studio in London to Las Vegas printers in a matter of days.

This partnership went on to be one of the feel good stories of CES 2014, deservedly featuring in a majority of reviews for the top 10 products from the show as well as attracting the cameras of US networks and social commentary from celebrity visitors.

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From left to right: Monster shareholders’ Swizz Beatz and Noel Lee, Lamborghini’s Thomas Felbermair, Thomas Brinkmann, Rene Suelzner, Interstate’s Nick Downes, Monster’s Dennis Krakenberg and Lamborghini’s Sascha Doering

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Above left: Brochure for the Monster/Lamborghini Veneno Roadster designed by Interstate.

Above right: Lamborghini’s Sascha Doering, Interstate’s Nick Downes, Monster’s Noel Lee and Greg Pedersen, Mick Fleetwood , Lamborghini’s Thomas Brinkmann and superstar guitarist Lindsey Buckingham.

Bottom left: Interstate designed launch screen for the Veneno’s on-board audio system.

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We created a monster http://www.interstateofmind.com/we-created-a-monster/ http://www.interstateofmind.com/we-created-a-monster/#comments Thu, 09 Jan 2014 17:46:28 +0000 http://www.interstateofmind.com/?p=3108 Interstate are loud and proud to be at CES 2014. It is not everyday that you get to be part of a collaboration bringing together a car worth $ 4.5million dollars and a $ 50k sound system.

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Interstate are loud and proud to be at CES 2014. It is not everyday that you get to be part of a collaboration bringing together a car worth $ 4.5million dollars and a $ 50k sound system. You can’t help but be excited by one of the most dramatic cars of the generation, the Lamborghini Veneno Roadster coming together with Monster’s breakthrough technology ‘Pure Monster Sound’, which has been specially tuned by the Head Monster himself – Noel Lee. Its pure wow stuff.

The opportunity to work on the Lamborghini and Monster collaboration has been…cool.

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