The sun held out on the last day to create a truly ‘glorious’ Goodwood Festival of Speed 2012. Beautiful cars were driven as nature intended and the usual eclectic mix of die-hard petrol heads rubbing shoulders with young bronzed champagne-fuelled ladies.

This weekend I was lucky enough to have a look around the New Designers Show held at the Business Design Centre in Islington, where graduate designers are given a national platform to show off their portfolios, network and share ideas with designers from other disciplines. Taking place over two weeks, with nine distinct design zones [...]

Flying home the other day I sat in Geneva airport waiting for the plane to arrive. I soon noticed it had behind me and as I glanced through the tinted glass of the terminal for a split second thought the British Airways livery had faded, or my eyesight was getting much worse than I had [...]

In this business we often see numerous examples of poor branding so when something comes along, so spectacularly simple and on brand its enough to knock you off your bike, (Wandsworth roundabout is difficult at the best of times.) So congratulations to Fred & Farid for their Mont Blanc Men’s ‘Legend’ fragrance print campaign. The combination of [...]

We all had a great time at the Transform awards. It has taken a while to get the old photos out, and delete most of them for being too blurry, dark or everyone having evil eyes, but here you go. Well done team.

Our first visit to the Kingdom of Saudi Arabia introduced us to sudden rain and floods, lebanese sheep brains for lunch, 7p per litre petrol, two huge towers overlooking a city that never sleeps and unforgettable taxi rides. Caroline of course had to make a few wardrobe alterations to make the trip, but we clearly [...]

Rolls Royce; a brand of dignified elegance or brutal and in-your-face? Seems it depends which option box you tick.

Here’s the first glimpse of Interstate’s new identity for boutique legal recruitment and resourcing consultancy founded by Siobhan Kinsella and Richard Ziegler.

UPDATE: Take a look at the Case Study.

Spotted in a toyshop recently, a pastiche of the PVAXX wordmark originally created by Interstate to feature on the side of the late season Renault R26 and launch R27 F1 cars. The entire car including ING have been given a ‘tweak’ to still replicate the brands but obviously not use the real names.    

When you already have a sponsor for a Motorsport team it’s easy to think that the work’s been done. But it’s important to give the sponsors image as much care and attention as you can, because retention is as important as a win. With this in mind the Spanish borne Addax GP2 racing team commissioned [...]

A big day yesterday as the new Hethel track was unveiled to VIPs. Parading alongside the classic Essex-Lotus 81B driven once more by a Mr N. Mansell, the 2011 Lotus Renault F1 car and the racing spec Evoras was the stunning Lotus 125; the F1-inspired customer car, branded by Interstate.

With the Royal Wedding less than 4 weeks away, WillKat fever is hotting up. Excited about the publicity opportunity ahead of next years’ Olympic Games, VisitEngland chief executive James Berresford says: “The wedding [...] will mean that once again the eyes of the world will be turned to our nation. We will have a wonderful [...]

Way back in ’06, we were appointed to formulate the brand identity for the FIA Institute Excellence programme, intended to form the cornerstone of the FIA Institute’s aim to drive and reward excellence in all aspects of motor sport safety and sustainability. The original Interstate design focused on the first iteration of the programme through [...]

Downtown Brooklyn will be getting its own shipping container market, named Dekalb Market and will be located at CityPoint.

The much anticipated sequel game to Need For Speed by EA will feature cars from the GT1 and GT3 championships. The realism and detailing in Need For Speed, Shift 2 Unleashed is impressive, right down to the Series’ logos on the bonnet, sun-strip and door numbering panels; all designed by Interstate.

A couple of brand stories this week; In one corner, Innocent drinks, the pioneer ‘friendly’ brand has to get all serious and ‘ask’ a new children’s vitamins range called ‘Innocent Vitamins’ to stop trading under that name. And in the other corner, Lady Gaga telling the Icecreamists that they cannot use the term ‘Baby Gaga’ for their well publicised breast milk ice cream.

We ‘scooped’ a prize last night at the Design Effectiveness Awards, held in the glitzy surroundings of the Brewery at the Barbican, London.