Olympic Logo a Day

Olympic Logo a Day

2nd August 2012

A lovely alternative Olympic logo idea. Sarah Hyndman of With Relish, a London based design agency, started a project called  Olympic Logo a Day. The idea was to take a photo of random objects arranged to resemble the Olympic Rings each day for a whole year. Not only Sarah was involved, the project was open to contributions from […]

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Opportunist Advertising

Opportunist Advertising

2nd August 2012

LOCOG make epic flag fail. Specsavers take advantage of sensitive topic. Hilarity ensues.

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Grab the Torch

Grab the Torch

2nd August 2012

A day before the torch arrived in my part of the world, we went to the local BMW dealership to hold the object itself. Gloves donned, children briefed that if dropped there’d never be any more pocket money.

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Find Your Greatness

Find Your Greatness

2nd August 2012

Wieden & Kennedy have created a campaign for Nike+ entitled ‘Find Your Greatness’ which encourages you to get out there and be active.

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Engaging

Engaging

31st July 2012

When the torch relay came to Kew my daughters were there. As Samsung and Lloyds representatives handed out flags, clappers and ribbons the girls waved and bashed their handouts in sheer joy of the torch soon to arrive.Then the Coca-Cola truck came by – reminding them of the drink only allowed as a treat now […]

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Design Laps

Design Laps

26th July 2012

They say, ‘What goes around, comes around.’ and this seems quite true for the world of design and motorsport. Surfacing on Nick’s desk recently, the beautiful 1986 Austrian Grand Prix leaflet alongside a rather identical angled 2012 Singapore Grand Prix version.

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The Great and the Goodwood

The Great and the Goodwood

13th July 2012

The sun held out on the last day to create a truly ‘glorious’ Goodwood Festival of Speed 2012. Beautiful cars were driven as nature intended and the usual eclectic mix of die-hard petrol heads rubbing shoulders with young bronzed champagne-fuelled ladies.

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New Designers Show

New Designers Show

9th July 2012

This weekend I was lucky enough to have a look around the New Designers Show held at the Business Design Centre in Islington, where graduate designers are given a national platform to show off their portfolios, network and share ideas with designers from other disciplines. Taking place over two weeks, with nine distinct design zones […]

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Birds of a feather

Birds of a feather

3rd July 2012

Flying home the other day I sat in Geneva airport waiting for the plane to arrive. I soon noticed it had behind me and as I glanced through the tinted glass of the terminal for a split second thought the British Airways livery had faded, or my eyesight was getting much worse than I had […]

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Taste the Muesli

Taste the Muesli

18th May 2012

[iframe: src="http://player.vimeo.com/video/28047929?title=0&byline=0&portrait=0&color=ffffff" width="680" height="382" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen] In this business we often see numerous examples of poor branding so when something comes along, so spectacularly simple and on brand its enough to knock you off your bike, (Wandsworth roundabout is difficult at the best of times.) So congratulations to Fred & Farid for their Mont Blanc […]

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The Transformers

The Transformers

2nd April 2012

We all had a great time at the Transform awards. It has taken a while to get the old photos out, and delete most of them for being too blurry, dark or everyone having evil eyes, but here you go. Well done team.

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Transform Awards: Interstate talk about their nomination

27th February 2012
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Interstate Team in KSA

Interstate Team in KSA

6th December 2011

Our first visit to the Kingdom of Saudi Arabia introduced us to sudden rain and floods, lebanese sheep brains for lunch, 7p per litre petrol, two huge towers overlooking a city that never sleeps and unforgettable taxi rides. Caroline of course had to make a few wardrobe alterations to make the trip, but we clearly […]

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Big Roller

Big Roller

29th September 2011

Rolls Royce; a brand of dignified elegance or brutal and in-your-face? Seems it depends which option box you tick.

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Beautiful & Simple by Interstate

Beautiful & Simple by Interstate

29th September 2011

Here’s the first glimpse of Interstate’s new identity for boutique legal recruitment and resourcing consultancy founded by Siobhan Kinsella and Richard Ziegler.

UPDATE: Take a look at the Case Study.

 

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Same but different

Same but different

22nd September 2011

Spotted in a toyshop recently, a pastiche of the PVAXX wordmark originally created by Interstate to feature on the side of the late season Renault R26 and launch R27 F1 cars. The entire car including ING have been given a ‘tweak’ to still replicate the brands but obviously not use the real names.    

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Style over continent

Style over continent

10th September 2011

When you already have a sponsor for a Motorsport team it’s easy to think that the work’s been done. But it’s important to give the sponsors image as much care and attention as you can, because retention is as important as a win. With this in mind the Spanish borne Addax GP2 racing team commissioned […]

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An Exos Experience at the new Hethel track

An Exos Experience at the new Hethel track

23rd June 2011

A big day yesterday as the new Hethel track was unveiled to VIPs. Parading alongside the classic Essex-Lotus 81B driven once more by a Mr N. Mansell, the 2011 Lotus Renault F1 car and the racing spec Evoras was the stunning Lotus 125; the F1-inspired customer car, branded by Interstate.

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To pop up or to Pop Upppppp

21st April 2011

The Pop up store is not a new concept. However the way in which you design and approach a pop up retail space is.

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We are not amused

We are not amused

6th April 2011

With the Royal Wedding less than 4 weeks away, WillKat fever is hotting up. Excited about the publicity opportunity ahead of next years’ Olympic Games, VisitEngland chief executive James Berresford says: “The wedding [...] will mean that once again the eyes of the world will be turned to our nation. We will have a wonderful […]

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