Beautiful & Simple by Interstate

Beautiful & Simple by Interstate

29th September 2011

Here’s the first glimpse of Interstate’s new identity for boutique legal recruitment and resourcing consultancy founded by Siobhan Kinsella and Richard Ziegler.

UPDATE: Take a look at the Case Study.

 

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Same but different

Same but different

22nd September 2011

Spotted in a toyshop recently, a pastiche of the PVAXX wordmark originally created by Interstate to feature on the side of the late season Renault R26 and launch R27 F1 cars. The entire car including ING have been given a ‘tweak’ to still replicate the brands but obviously not use the real names.    

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Style over continent

Style over continent

10th September 2011

When you already have a sponsor for a Motorsport team it’s easy to think that the work’s been done. But it’s important to give the sponsors image as much care and attention as you can, because retention is as important as a win. With this in mind the Spanish borne Addax GP2 racing team commissioned […]

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An Exos Experience at the new Hethel track

An Exos Experience at the new Hethel track

23rd June 2011

A big day yesterday as the new Hethel track was unveiled to VIPs. Parading alongside the classic Essex-Lotus 81B driven once more by a Mr N. Mansell, the 2011 Lotus Renault F1 car and the racing spec Evoras was the stunning Lotus 125; the F1-inspired customer car, branded by Interstate.

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To pop up or to Pop Upppppp

21st April 2011

The Pop up store is not a new concept. However the way in which you design and approach a pop up retail space is.

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We are not amused

We are not amused

6th April 2011

With the Royal Wedding less than 4 weeks away, WillKat fever is hotting up. Excited about the publicity opportunity ahead of next years’ Olympic Games, VisitEngland chief executive James Berresford says: “The wedding […] will mean that once again the eyes of the world will be turned to our nation. We will have a wonderful […]

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In Pursuit of Excellence

In Pursuit of Excellence

25th March 2011

Way back in ’06, we were appointed to formulate the brand identity for the FIA Institute Excellence programme, intended to form the cornerstone of the FIA Institute’s aim to drive and reward excellence in all aspects of motor sport safety and sustainability. The original Interstate design focused on the first iteration of the programme through […]

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Not just a Container

Not just a Container

18th March 2011

Downtown Brooklyn will be getting its own shipping container market, named Dekalb Market and will be located at CityPoint.

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GT1 & GT3 Identities to feature in Shift 2 Unleashed

GT1 & GT3 Identities to feature in Shift 2 Unleashed

15th March 2011

The much anticipated sequel game to Need For Speed by EA will feature cars from the GT1 and GT3 championships. The realism and detailing in Need For Speed, Shift 2 Unleashed is impressive, right down to the Series’ logos on the bonnet, sun-strip and door numbering panels; all designed by Interstate.

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Completely Innocent, or totally Gaga?

Completely Innocent, or totally Gaga?

8th March 2011

A couple of brand stories this week; In one corner, Innocent drinks, the pioneer ‘friendly’ brand has to get all serious and ‘ask’ a new children’s vitamins range called ‘Innocent Vitamins’ to stop trading under that name. And in the other corner, Lady Gaga telling the Icecreamists that they cannot use the term ‘Baby Gaga’ for their well publicised breast milk ice cream.

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The Emergence of Vertere

The Emergence of Vertere

25th February 2011

We’ve just finished creating a new identity for a niché Hi-Fi audio component manufacturer. More to follow on our website soon

Watch (and listen to) this space…

A sweet result

A sweet result

18th February 2011

We ‘scooped’ a prize last night at the Design Effectiveness Awards, held in the glitzy surroundings of the Brewery at the Barbican, London.

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Nothing left but brand…

Nothing left but brand…

17th February 2011

When two mobile phone providers join to share their networks, the reason you choose to sign up with either of them may well boil down to which brand you like the most…

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Lotus & Moss Reunited

Lotus & Moss Reunited

15th February 2011

It’s been a while since Sir Stirling Moss created history in a Lotus single-seater, but at the recent Paris Motor show he got to see the new Lotus T125 in the ‘flesh’ – it’s first appearance in Europe; his guide being no less than Takuma Sato. The car is currently track-testing with potential customers who […]

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Lose Yourself in a Good Book

Lose Yourself in a Good Book

9th February 2011

Last Friday saw the re-release of Marian Keyes’ latest novel, The Brightest Star in the Sky, which we at Interstate are very excited about. Having been approached by Penguin back in October last year, following our hugely successful Jamie Oliver/Penguin collaboration, we were briefed to create a fresh new look for the Queen of Chick-Lit. […]

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Eat My Graphics

Eat My Graphics

31st January 2011

Branding and cupcakes. Perfect.

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Ice Cream in December?!

Ice Cream in December?!

13th January 2011

The Ice Cream Union dropped into the studio in the last week of 2010 and dropped off the new Union tubs that went into production at the end of the Summer. They look great and everyone in the studio was really pleased with the outcome. Of course the fact that they were full of the […]

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FIA Gala 2010

FIA Gala 2010

22nd December 2010

After an exceptional year in motorsport, it was time to hand out the awards at the FIA Gala in Monaco. The Gala identity was created by Interstate.

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J’adore J’ai Mangé

J’adore J’ai Mangé

17th December 2010

Last night saw the debut launch of Jamie Oliver’s new fragrance, ‘J’ai Mangé‘ on his Christmas tv show ‘Jamie’s Christmas Lock-In‘. As Interstate branded the ‘spoof’ scent, Louise and I were invited back stage to the filming of the programme to see Jamie in action winding up his celebrity guests. It was great seeing everyones […]

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The Champions of the 2010 FIA GT1 World Championship

The Champions of the 2010 FIA GT1 World Championship

5th December 2010

Congratulations to the Vitaphone Racing Team who secured the World Champion Team position in the inaugural series of the FIA GT1 World Championship.

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