Future 10

Future 10

18th February 2010

As creative brand advisors we encourage our clients to invest in future solutions. On one of my frequent gallery tours of London,  I started wondering what the future Museum walk will be like. Being a keen list-maker ( I will create top tens of just about anything ), I started browsing the web for key trends.
These are my observations for 2010.

Read more

Jamie Oliver, Client of the Year

Jamie Oliver, Client of the Year

17th February 2010

Recent addition to the Interstate client list, Jamie Oliver has just been awarded the ultimate accolade of Client of the Year at this years Design Week Benchmark. Alongside this, Jamie’s culinary empire also bagged individual awards in both the Household Goods and the Retailers category as well as being runner-up in Best of Show, the judges deeming his most recent projects ‘beautifully crafted, interesting and strong’.

Read more

Interstate Develops New Branding For The FIA GT1 World Championship

Interstate Develops New Branding For The FIA GT1 World Championship

5th February 2010

SRO Motorsports Group (SRO) have launched a new 2010 FIA GT1 World Championship brand identity. Having been awarded world championship status by the FIA World Motor Sport Council, this year’s FIA GT1 World Championship will visit 10 countries in four continents, supported with a new logo and identity.

A ‘Knicked’ Logo

A ‘Knicked’ Logo

23rd December 2009

I recently saw some original New York City subway tokens from 1953 and thought to myself “that design looks familiar”. It is in fact the inspiration behind the New York Knicks basketball team’s ‘NYK’ alternate logo.

Read more

The Story Behind the Yankees’ Logo

The Story Behind the Yankees’ Logo

6th December 2009

In today’s multi-billion dollar world of sports branding the story behind possibly its most recognizable insignia is somewhat a refreshing one. The inter-locking ‘NY’ initials are known around the globe as the famous emblem of the New York Yankees , an emblem on which they have built the true giant of international sports franchises.

Read more

Brand Social

Brand Social

1st December 2009

How do you translate a successful off-line brand experience into an on-line vehicle for mass consumption?

Burberry seems to have done it right, with a new website (artofthetrench.com) and photography by Scott Schuman (The Sartorialist).

What’s interesting is the company’s approach to the users, making them part of something that is personal and fun. Result? 700.000 fans on their facebook site and sharp rise in sales of their trench coat through their main website. Burberry is to invest a quarter of its marketing budget online.

read also on Times Online

Birds of a Feather

Birds of a Feather

2nd November 2009

During a lunchtime walk along Westbourne Grove last week I noticed an identity on the side of a taxi that reminded me of something similar we produced at Interstate. The Egyptair logo in question (launched as part of a 2008 rebrand) had a lot in common with a marque we developed for Dubai-based DXB Sports in 2007.

Read more

The World’s Best Player… in any Language

The World’s Best Player… in any Language

11th September 2009

In my opinion the words ‘global brand’ are overused in modern day football and are often taken out of context of what the ‘beautiful game’ stands for. However, as a designer with a growing interest in Arabic typography it was refreshing to see Real Madrid’s recent issue of language specific player shirts.

Read more

Interstate wins Mumtalakat roster

25th August 2009

Interstate is set to work on the new branding scheme for Bahrain Mumtalakat Holding Company, after winning a global roster announced earlier this year. Mumtalakat, the investment arm of the Kingdom of Bahrain is an active shareholder and investor in diverse businesses nationally and internationally. Looking to focuss even more of their investments internationally the company needed a new strategy and identity to reflect their global approach.

A ‘brand’ new pair of socks

A ‘brand’ new pair of socks

15th August 2009

Being a Yankees fan it pains me to say it but the Red Sox have scored a home-run with their recent rebranding exercise. It is a great case for the argument that a logo’s primary function is to identify, and not to explain.

Read more