The FIA GT3 European Championship identity by Interstate currently visible on the Ferrari website homepage. Congratulations to AF Corse Ferrari!

Here’s the first glimpse of Interstate’s new identity for boutique legal recruitment and resourcing consultancy founded by Siobhan Kinsella and Richard Ziegler.

UPDATE: Take a look at the Case Study.

Spotted in a toyshop recently, a pastiche of the PVAXX wordmark originally created by Interstate to feature on the side of the late season Renault R26 and launch R27 F1 cars. The entire car including ING have been given a ‘tweak’ to still replicate the brands but obviously not use the real names.    

When you already have a sponsor for a Motorsport team it’s easy to think that the work’s been done. But it’s important to give the sponsors image as much care and attention as you can, because retention is as important as a win. With this in mind the Spanish borne Addax GP2 racing team commissioned [...]

A big day yesterday as the new Hethel track was unveiled to VIPs. Parading alongside the classic Essex-Lotus 81B driven once more by a Mr N. Mansell, the 2011 Lotus Renault F1 car and the racing spec Evoras was the stunning Lotus 125; the F1-inspired customer car, branded by Interstate.

An irony-free slice of personal tagging sitting happily next to the beautiful squiggle-mark of the Mind charity.

The much anticipated sequel game to Need For Speed by EA will feature cars from the GT1 and GT3 championships. The realism and detailing in Need For Speed, Shift 2 Unleashed is impressive, right down to the Series’ logos on the bonnet, sun-strip and door numbering panels; all designed by Interstate.

A couple of brand stories this week; In one corner, Innocent drinks, the pioneer ‘friendly’ brand has to get all serious and ‘ask’ a new children’s vitamins range called ‘Innocent Vitamins’ to stop trading under that name. And in the other corner, Lady Gaga telling the Icecreamists that they cannot use the term ‘Baby Gaga’ for their well publicised breast milk ice cream.

We ‘scooped’ a prize last night at the Design Effectiveness Awards, held in the glitzy surroundings of the Brewery at the Barbican, London.

When two mobile phone providers join to share their networks, the reason you choose to sign up with either of them may well boil down to which brand you like the most…

It’s been a while since Sir Stirling Moss created history in a Lotus single-seater, but at the recent Paris Motor show he got to see the new Lotus T125 in the ‘flesh’ – it’s first appearance in Europe; his guide being no less than Takuma Sato. The car is currently track-testing with potential customers who [...]

The Ice Cream Union dropped into the studio in the last week of 2010 and dropped off the new Union tubs that went into production at the end of the Summer. They look great and everyone in the studio was really pleased with the outcome. Of course the fact that they were full of the [...]

Last night saw the debut launch of Jamie Oliver’s new fragrance, ‘J’ai Mangé‘ on his Christmas tv show ‘Jamie’s Christmas Lock-In‘. As Interstate branded the ‘spoof’ scent, Louise and I were invited back stage to the filming of the programme to see Jamie in action winding up his celebrity guests. It was great seeing everyones [...]

Congratulations to the Vitaphone Racing Team who secured the World Champion Team position in the inaugural series of the FIA GT1 World Championship.

These funny little icons certainly aren’t new, but they are appearing more and more in our lives. On billboards to cereal packets, these QR Codes as they are known, are a digital link to information. Install an app on your camera phone, and it will automatically take you to a URL, write a piece of [...]

It is our job to see things. Firstly we have to see by learning and absorbing what a client represents and offers. Secondly, we must translate this into something tangible for the end-user to see, to understand, to associate with. But, this creative ’seeing’ process has two quite different facets.