Sunday 23rd March 2014
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The Transformers

2nd April 2012 The Transformers

We all had a great time at the Transform awards. It has taken a while to get the old photos out, and delete most of them for being too blurry, dark or everyone having evil eyes, but here you go. Well done team.

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212

Bella Interstati!

25th October 2011 Bella Interstati!

The FIA GT3 European Championship identity by Interstate currently visible on the Ferrari website homepage. Congratulations to AF Corse Ferrari!

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Beautiful & Simple by Interstate

29th September 2011 Beautiful & Simple by Interstate

Here’s the first glimpse of Interstate’s new identity for boutique legal recruitment and resourcing consultancy founded by Siobhan Kinsella and Richard Ziegler.

UPDATE: Take a look at the Case Study.

 

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210

Same but different

22nd September 2011 Same but different

Spotted in a toyshop recently, a pastiche of the PVAXX wordmark originally created by Interstate to feature on the side of the late season Renault R26 and launch R27 F1 cars. The entire car including ING have been given a ‘tweak’ to still replicate the brands but obviously not use the real names.    

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209

Style over continent

10th September 2011 Style over continent

When you already have a sponsor for a Motorsport team it’s easy to think that the work’s been done. But it’s important to give the sponsors image as much care and attention as you can, because retention is as important as a win. With this in mind the Spanish borne Addax GP2 racing team commissioned […]

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208

An Exos Experience at the new Hethel track

23rd June 2011 An Exos Experience at the new Hethel track

A big day yesterday as the new Hethel track was unveiled to VIPs. Parading alongside the classic Essex-Lotus 81B driven once more by a Mr N. Mansell, the 2011 Lotus Renault F1 car and the racing spec Evoras was the stunning Lotus 125; the F1-inspired customer car, branded by Interstate.

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Graphici graffiti

26th April 2011 Graphici graffiti

An irony-free slice of personal tagging sitting happily next to the beautiful squiggle-mark of the Mind charity.

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To pop up or to Pop Upppppp

21st April 2011

The Pop up store is not a new concept. However the way in which you design and approach a pop up retail space is.

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GT1 & GT3 Identities to feature in Shift 2 Unleashed

15th March 2011 GT1 & GT3 Identities to feature in Shift 2 Unleashed

The much anticipated sequel game to Need For Speed by EA will feature cars from the GT1 and GT3 championships. The realism and detailing in Need For Speed, Shift 2 Unleashed is impressive, right down to the Series’ logos on the bonnet, sun-strip and door numbering panels; all designed by Interstate.

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204

Completely Innocent, or totally Gaga?

8th March 2011 Completely Innocent, or totally Gaga?

A couple of brand stories this week; In one corner, Innocent drinks, the pioneer ‘friendly’ brand has to get all serious and ‘ask’ a new children’s vitamins range called ‘Innocent Vitamins’ to stop trading under that name. And in the other corner, Lady Gaga telling the Icecreamists that they cannot use the term ‘Baby Gaga’ for their well publicised breast milk ice cream.

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203

The Emergence of Vertere

25th February 2011 The Emergence of Vertere

We’ve just finished creating a new identity for a niché Hi-Fi audio component manufacturer. More to follow on our website soon

Watch (and listen to) this space…

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A sweet result

18th February 2011 A sweet result

We ‘scooped’ a prize last night at the Design Effectiveness Awards, held in the glitzy surroundings of the Brewery at the Barbican, London.

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201

Nothing left but brand…

17th February 2011 Nothing left but brand…

When two mobile phone providers join to share their networks, the reason you choose to sign up with either of them may well boil down to which brand you like the most…

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Lotus & Moss Reunited

15th February 2011 Lotus & Moss Reunited

It’s been a while since Sir Stirling Moss created history in a Lotus single-seater, but at the recent Paris Motor show he got to see the new Lotus T125 in the ‘flesh’ – it’s first appearance in Europe; his guide being no less than Takuma Sato. The car is currently track-testing with potential customers who […]

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199

Ice Cream in December?!

13th January 2011 Ice Cream in December?!

The Ice Cream Union dropped into the studio in the last week of 2010 and dropped off the new Union tubs that went into production at the end of the Summer. They look great and everyone in the studio was really pleased with the outcome. Of course the fact that they were full of the […]

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FIA Gala 2010

22nd December 2010 FIA Gala 2010

After an exceptional year in motorsport, it was time to hand out the awards at the FIA Gala in Monaco. The Gala identity was created by Interstate.

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J’adore J’ai Mangé

17th December 2010 J’adore J’ai Mangé

Last night saw the debut launch of Jamie Oliver’s new fragrance, ‘J’ai Mangé‘ on his Christmas tv show ‘Jamie’s Christmas Lock-In‘. As Interstate branded the ‘spoof’ scent, Louise and I were invited back stage to the filming of the programme to see Jamie in action winding up his celebrity guests. It was great seeing everyones […]

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The Champions of the 2010 FIA GT1 World Championship

5th December 2010 The Champions of the 2010 FIA GT1 World Championship

Congratulations to the Vitaphone Racing Team who secured the World Champion Team position in the inaugural series of the FIA GT1 World Championship.

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195

Find us…

24th November 2010 Find us…

These funny little icons certainly aren’t new, but they are appearing more and more in our lives. On billboards to cereal packets, these QR Codes as they are known, are a digital link to information. Install an app on your camera phone, and it will automatically take you to a URL, write a piece of […]

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Mix your media

5th November 2010 Mix your media

The current Aviva ‘Big Picture’ global campaign is well underway and has received plenty of coverage. For me, it’s not how it looks (real customers placed in large formats on large buildings around the world) but rather the delightful use of media in the main entrance in Victoria station.

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