FIA Gala 2010

FIA Gala 2010

22nd December 2010

After an exceptional year in motorsport, it was time to hand out the awards at the FIA Gala in Monaco. The Gala identity was created by Interstate.

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J’adore J’ai Mangé

J’adore J’ai Mangé

17th December 2010

Last night saw the debut launch of Jamie Oliver’s new fragrance, ‘J’ai Mangé‘ on his Christmas tv show ‘Jamie’s Christmas Lock-In‘. As Interstate branded the ‘spoof’ scent, Louise and I were invited back stage to the filming of the programme to see Jamie in action winding up his celebrity guests. It was great seeing everyones […]

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The Champions of the 2010 FIA GT1 World Championship

The Champions of the 2010 FIA GT1 World Championship

5th December 2010

Congratulations to the Vitaphone Racing Team who secured the World Champion Team position in the inaugural series of the FIA GT1 World Championship.

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Find us…

Find us…

24th November 2010

These funny little icons certainly aren’t new, but they are appearing more and more in our lives. On billboards to cereal packets, these QR Codes as they are known, are a digital link to information. Install an app on your camera phone, and it will automatically take you to a URL, write a piece of […]

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Mix your media

Mix your media

5th November 2010

The current Aviva ‘Big Picture’ global campaign is well underway and has received plenty of coverage. For me, it’s not how it looks (real customers placed in large formats on large buildings around the world) but rather the delightful use of media in the main entrance in Victoria station.

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The importance of seeing things differently

The importance of seeing things differently

24th August 2010

It is our job to see things. Firstly we have to see by learning and absorbing what a client represents and offers. Secondly, we must translate this into something tangible for the end-user to see, to understand, to associate with. But, this creative ’seeing’ process has two quite different facets.

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How many concepts can you squeeze into one brand?

How many concepts can you squeeze into one brand?

23rd August 2010

The old ’60s joke of, “How many elephants can you fit in a Mini? – 2 in the front and two in the back.” has become embedded in popular culture and evolved over time to become simply a challenge. (For the record, the world record for the most people in a Mini – the BMW version – is 24).

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New Jamie Oliver Enterprise

12th August 2010

Jamie Oliver wants to teach the next generation to cook and better appreciate good food. He teamed up Edexcel (the UK’s largest awarding body offering academic and vocational qualifications) to create a new and inspirational cooking course which will be available for all UK secondary schools and further education colleges later this year. Interstate created the brand and subsequent collateral.

Design F.C.*

Design F.C.*

6th April 2010

*For Charity

Interstate have recently designed the identity for a charity 6-a-side football tournament to take place at West Ham United’s Upton Park this summer. The event, scheduled for Wednesday June 9th (two days before the World Cup gets underway in South Africa) has been arranged by management consultancy Value Partners and aims to raise a substantial amount of money for the One to One Children’s Fund’s fight against HIV and AIDS amongst African children.

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Brand Foolery

Brand Foolery

1st April 2010

Each year WCRS (BMW’s advertising agency) produces a tactical April Fool’s day advert which appears in the broadsheet press on April 1st only.
A company that until recently was quite ‘Joy-less’ has created a tradition of humour in the UK press. A great way to use a different angle to drive awareness and show a different side to your brand personality.

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FIA President launches GT1 in Paris

FIA President launches GT1 in Paris

11th March 2010

The official launch of the FIA GT1 World Championship in Paris, March 1st 2010. The new brand identity for GT1, GT2 and GT3 was created by Interstate in London.

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Interstate Develops New Branding For The FIA GT1 World Championship

Interstate Develops New Branding For The FIA GT1 World Championship

5th February 2010

SRO Motorsports Group (SRO) have launched a new 2010 FIA GT1 World Championship brand identity. Having been awarded world championship status by the FIA World Motor Sport Council, this year’s FIA GT1 World Championship will visit 10 countries in four continents, supported with a new logo and identity.

Best Presented Car

Best Presented Car

5th January 2010

Interstate’s livery for Dextra-sponsored GT Marques won the ‘Best Presented Car’ award on Saturday. The Alex Martin driven car was participating in the GT Cup at Silverstone.

A ‘Knicked’ Logo

A ‘Knicked’ Logo

23rd December 2009

I recently saw some original New York City subway tokens from 1953 and thought to myself “that design looks familiar”. It is in fact the inspiration behind the New York Knicks basketball team’s ‘NYK’ alternate logo.

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Al Riwaq Launch

Al Riwaq Launch

8th December 2009

After months of refurbishment, Bahraini Gallery Al Riwaq relaunched today as Al Riwaq Art Space,  showcasing the solo exhibition of local artist Waheeda Malullah.

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Birds of a Feather

Birds of a Feather

2nd November 2009

During a lunchtime walk along Westbourne Grove last week I noticed an identity on the side of a taxi that reminded me of something similar we produced at Interstate. The Egyptair logo in question (launched as part of a 2008 rebrand) had a lot in common with a marque we developed for Dubai-based DXB Sports in 2007.

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Ice Cream Galore

Ice Cream Galore

25th August 2009

This Sunday it was ice cream galore at the South Bank food festival, as the IcecreamUnion brought their freshly made Argentinian produce to the market for the first time. Here at interstate we found a favourite in the traditionally flavoured dulche de leche. Join the union by logging on to their new website icecreamunion.com.

Interstate wins Mumtalakat roster

25th August 2009

Interstate is set to work on the new branding scheme for Bahrain Mumtalakat Holding Company, after winning a global roster announced earlier this year. Mumtalakat, the investment arm of the Kingdom of Bahrain is an active shareholder and investor in diverse businesses nationally and internationally. Looking to focuss even more of their investments internationally the company needed a new strategy and identity to reflect their global approach.