Interstate of Mind » Inspirational http://www.interstateofmind.com Ideas from the heart. Creative minds for the driven and uncompromising. Interstate Creative Partners. Thu, 02 Jun 2016 08:22:03 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 Best wishes for 2016 http://www.interstateofmind.com/best-wishes-for-2016/ http://www.interstateofmind.com/best-wishes-for-2016/#comments Fri, 18 Dec 2015 14:33:09 +0000 http://www.interstateofmind.com/?p=3361 PencilSketches

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Our formula to win http://www.interstateofmind.com/our-formula-to-win/ http://www.interstateofmind.com/our-formula-to-win/#comments Thu, 17 Dec 2015 13:30:14 +0000 http://www.interstateofmind.com/?p=3351 What happens when one of the world’s leading Formula 1® teams partners with one of the world’s leading suppliers of fast-moving consumer goods?

Interstate was soon to find out.

After Unilever became a new sponsor for the 2015 F1® season, they approached us to create bespoke collateral for guests invited to the Formula 1® race weekends. The aim was to emphasise both companies strong commitment in the areas of sustainability and expertise.

We accepted the challenge and created something that cherished this special partnership. See the work here.

We are sure that this is a long term collaboration and will therefore also bring more challenging tasks for Interstate, which we will tackle with new creative ideas, a strong team and of course speedy times …

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Is the fastest a Formula 1® car has lapped the Mexico City GP Circuit. In this time Unilever produces 400 sticks of Magnum Ice Cream. At Interstate this is the time it takes our whole office to run to the kitchen when someone mentions “free cake”.

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Is the fastest a Formula 1® car has lapped the Sao Paulo GP Circuit. In this time Unilever produces 700 bottles of 200ml Dove shampoo on one production line. At Interstate this is the time it takes us from sending something to print, to running to the printer and then sprinting back to the seat (considering the printer isn’t striking again).

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Is the fastest a Formula 1® car has lapped the Monza GP Circuit. In this time the Unilever’s Casalpusterlengo factory produces 310 bottles of CIF Spray on one production line. At Interstate this is the daily time we spend fighting against the coffee machine to get the much needed coffee to keep us going.

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Tasting Success http://www.interstateofmind.com/tasting-success/ http://www.interstateofmind.com/tasting-success/#comments Fri, 03 Jul 2015 16:57:48 +0000 http://www.interstateofmind.com/?p=3308 Last year I was lucky enough to attend the winter edition of the massively popular food festival, Taste of London. When our friends at Natoora told us they would be taking part in the summer festival I got a little excited at the prospect of not only attending the event, but also being able to design something for it.

For those not aware of this sumptuous festival I’ll explain a little about it. The festival happens twice a year, once in the summer and again in the winter. This year’s summer festival was held in Regent’s Park and promised to be the biggest and best ever! They did not disappoint!

Businesses of all sizes are in attendance, from artisan producers to worldwide brands and small niche eateries to legendary fine dining establishments. There is an abundance of food and drink to be had and you are only ever a few yards away from a freebie or two. Including samples of the delicious white peaches from Natoora.

This year Natoora were on the same stall as master chef  Theo Randall, supplying all the fruit and vegetables for the shared stand. Interstate designed part of the stand including some large format posters, smaller sized chalkboards as well as limited edition bags that were given away with signed copies of Theo Randall’s latest book. The stand was always busy and the peaches were a big hit with everyone waiting for food.

Being from Scotland I did not let the good ol’ Scottish weather of rain showers ruin my evening. I ate the finest cuisine from some of London’s top restaurants. I drank Pina Colada from the inside of a scooped out pineapple and I rubbed shoulders with some of the world’s best chefs, not to mention the excitement of seeing the work we produced being used in the real world. As a designer there is nothing better than seeing your work out there and I’m sure every designer still gets that feeling of pride regardless of the scale of the job.

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]]> We were excited to see a glimpse of what is to come at the FIA Formula-e London e-Prix this weekend. The official Formula-e race car has been on show at Westfield Shopping Centre, White City – so we took the opportunity to go get a close-up look of one of the stars of the show and take in the ‘electric’ atmosphere.

If this taster is anything to go by we are in for a real treat this race weekend at Battersea Park! 

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Getting busy with the aerosol http://www.interstateofmind.com/getting-busy-with-the-aerosol/ http://www.interstateofmind.com/getting-busy-with-the-aerosol/#comments Fri, 19 Jun 2015 16:00:13 +0000 http://www.interstateofmind.com/?p=3290 It’s not often we’re asked to get our hands really dirty in the name of motor sport expression.

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It’s not often we’re asked to get our hands really dirty in the name of motor sport expression but in this instance we needed to shake up the status quo and have some serious fun with a spray gun.The ‘status quo being the VW Motorsport end of season celebration party in Wolfsburg with an exhibition of Helena El Mokni’s 14 iconic World Rally Championship photographs, elegantly framed in dark cedar ‘upstaged’ by two of her Global Rallycross shots from Las Vegas in bespoke, hand painted, sprayed and stencilled frames – with attitude.

Inspired by the graffiti art of Vegas and the figure work of American artist Keith Haring the frames used the stars and stripes graphic and key colours from the two Andretti Autosport operated VW Beetles, Rockstar yellow and 7Up green.

These funky additions to the exhibition set proved a popular choice as a further frame has recently been completed and is now adorning the wall of VW senior management.

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Helping to get lives back on track http://www.interstateofmind.com/helping-to-get-lives-back-on-track/ http://www.interstateofmind.com/helping-to-get-lives-back-on-track/#comments Fri, 12 Jun 2015 11:28:42 +0000 http://www.interstateofmind.com/?p=3268 Founder and trustee of the charity, Sir Jackie Stewart recently unveiled the new identity for the ‘Grand Prix Trust’.

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Over the past few months we have been busy designing a fresh new identity for the ‘Grand Prix Trust’ – a charity that supports past and present F1 mechanics, engineers and their families in times of need.

Founder and trustee of the charity, Sir Jackie Stewart recently unveiled the new identity at the Williams Conference Centre and gave everyone a taster of what is to come.

We’re excited with how the project is developing and we are looking forward to revealing more of the brand over the coming months – helping give this great cause the limelight it deserves.

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The London Yacht, Jet & Prestige Car Show http://www.interstateofmind.com/the-london-yacht-jet-prestige-car-show/ http://www.interstateofmind.com/the-london-yacht-jet-prestige-car-show/#comments Fri, 17 Apr 2015 09:58:04 +0000 http://www.interstateofmind.com/?p=3249 Our friends at Oyster Yachts invited us on board their impressive yacht 825 Maegan at the London Yacht, Jet & Prestige Car Show.

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The Interstate team headed out of the studio and along to the London Yacht, Jet & Prestige Car Show located at Old Billingsgate and St Katherine Docks.

With London being home to more than twice the number of millionaires and billionaires than any other city on earth, the show brought together an exclusive showcase of luxury products and services, from yachts to super cars, fine art to jewellery. We fully immersed ourselves in a collection of the finest quality that money can buy.

Our friends at Oyster Yachts invited us on board their exhibiting yacht 825 Maegan, where we witnessed the meticulous attention to detail and impressive craftsmanship first hand. The sheer size of the yacht was vast, with many of us used to seeing Maegan in photographs, you can’t fully understand how impressive the yacht is until your physically onboard. An experience not easily forgotten.

We left the show with our minds inspired by the world of luxury, the quality and details of the products were extraordinary and we cannot wait to continue putting our creative stamp on this unique market.

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BBC Good Food Eat Well Show http://www.interstateofmind.com/bbc-good-food-eat-well-show/ http://www.interstateofmind.com/bbc-good-food-eat-well-show/#comments Thu, 05 Mar 2015 15:14:49 +0000 http://www.interstateofmind.com/?p=3233 BBC Good Food Eat Well Show at Olympia, London.

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Last weekend, the Interstate team took themselves along to the BBC Good Food Eat Well Show down the road at Olympia, London.

The exhibition brought together healthy food brands and producers alongside an inspirational line-up of healthy eating chefs and celebs. An opportunity to discover how to balance a healthy lifestyle with a love of good food.

The highlight for us was to see the BBC Good Food Eat Well book series on display – very popular it was too! 

Not only did we leave with full stomachs and bags of tasty foods, but also minds full of inspiration and ideas to share with our clients!

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The buzz about ‘The Five O’Clock Apron’ http://www.interstateofmind.com/the-buzz-about-the-five-oclock-apron/ http://www.interstateofmind.com/the-buzz-about-the-five-oclock-apron/#comments Fri, 27 Feb 2015 09:39:01 +0000 http://www.interstateofmind.com/?p=3222 Social media has been buzzing this week with food fanatics tweeting, blogging, reviewing and posting about new book on the shelves, ‘The Five O’Clock Apron’, written by Guardian columnist, chef and all round super-mum Claire Thomson.

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Social media has been buzzing this week with food fanatics tweeting, blogging, reviewing and posting about new book on the shelves, ‘The Five O’Clock Apron’, written by Guardian columnist, chef and all round super-mum Claire Thomson.

The book, published by Ebury Publishing and lovingly designed here at Interstate, is intended to inspire parents to create ‘proper’ meals to delight children and adults alike (..albeit later with a touch of salt and a glass of wine!)

We are so pleased to see the amazing online reactions this beautiful, Bristolian book has received –  we think they speak for themselves…

See more on ‘The Five O’Clock Apron’ here.

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Stepping out of the comfort zone http://www.interstateofmind.com/stepping-out-of-the-comfort-zone/ http://www.interstateofmind.com/stepping-out-of-the-comfort-zone/#comments Thu, 12 Feb 2015 11:31:33 +0000 http://www.interstateofmind.com/?p=3212 The magic of original mark making and a shared experience.

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The magic of original mark making and a shared experience.

Following a recent internal Interstate brand approach session I invited the whole team to a ‘keep it scary’ workshop. This involved drawing from a life model, something many design and art students are very familiar with but for others, the act of drawing from life is totally out of the comfort zone, as it was for the model herself. Desrine, our super sitter had never modelled in a session where the ‘students’ were unaware of what was about to take place.

I believe any designer is at an advantage if they can draw and here at Interstate we certainly encourage this, whether its a full design sketch to a client or internally to the team or simply a doodle – it’s the act of making a mark, visualising a thought, trying to work something out.

As it turned out, the sense of unease lasted precisely two minutes, beyond that it was all about pure intense concentration on looking, seeing and translating that into graphite marks, no rubbers, no mistakes, just learnings.

Just look at these faces – completely absorbed in the act of drawing, totally within their comfort zone.

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A few further thoughts from some masters.

“Beautiful colours can be bought in the shops on the Riatlo, but good drawing can only be bought from the casket of the artist’s talent with patient study and nights with out sleep.”
– Tintoretto (1518-1594)

“Drawing is like making an expressive gesture with the advantage of permanence.”
- Henri Matisse (1869-1954)

“Drawing makes invention more accessible for me. Faster. Immediate. I start a drawing and I start to invent.”
- Jim Dine (born 1935)

“Until we can insert a USB into our ear and download our thoughts, drawing remains the best way of getting visual information on to the page…..I lasso thoughts with a pen.”
– Grayson Perry (born 1960)

“Drawing needs three things, the heart, the hand and the eye, two won’t do.”
- David Hockney (born 1937)

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