Brand Social

Brand Social

1st December 2009

How do you translate a successful off-line brand experience into an on-line vehicle for mass consumption?

Burberry seems to have done it right, with a new website (artofthetrench.com) and photography by Scott Schuman (The Sartorialist).

What’s interesting is the company’s approach to the users, making them part of something that is personal and fun. Result? 700.000 fans on their facebook site and sharp rise in sales of their trench coat through their main website. Burberry is to invest a quarter of its marketing budget online.

read also on Times Online

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