Interstate of Mind » London 2012 http://www.interstateofmind.com Ideas from the heart. Creative minds for the driven and uncompromising. Interstate Creative Partners. Thu, 02 Jun 2016 08:22:03 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 Paralympic Countdown http://www.interstateofmind.com/paralympic-countdown/ http://www.interstateofmind.com/paralympic-countdown/#comments Mon, 20 Aug 2012 16:50:58 +0000 http://www.interstateofmind.com/?p=2590 With only a week and a half until the London 2012 Paralympics kick off, the capital is currently under going a massive operation ready itself for the biggest Paralympics in history.

With the success of the the Olympic games, the worlds eyes are really on the Paralympics. For the first time in their 52 year history all events are completely sold out. Britain better be looking good for the 4,200 athletes and millions of event attendees and viewers watching from around the world. Thousands of flags and banners in dozens of venues will be changed, hundreds of buses will be converted, new volunteer recruits will be put through their paces, and the world’s media will be back in the capital and the country.

The Paralympic symbol, which was first reviled at the 2004 Athens Paralympics, consists of three agitos, coloured red, blue and green, the three colours that are most widely represented in national flags around the world. This symbol of ‘Spirit in Motion is set to be as familiar around the country as the olympic rings.

On Wednesday 22 August, with just one week to go to the Games, four flames will be lit at the tops of the highest peaks of the four UK countries. Then on the 28th August, the torches will then be taken on a 24 hour relay and all meet at the Paralympic spiritual home, Stoke Mandeville.

So keep your eyes open around London and other locations in Britain for all the changes. Cardiff have already unveiled a giant Paralympic Agitos outside the city hall and Tower bridge should be exchanging the Olympic rings for the Agitos any day now.

 

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The Olympics; Reworked http://www.interstateofmind.com/the-olympics-reworked/ http://www.interstateofmind.com/the-olympics-reworked/#comments Tue, 14 Aug 2012 16:58:29 +0000 http://www.interstateofmind.com/?p=2540 So the 2012 Olympic Games are now over, and if I’m being honest, a few months back I never thought I would feel even the slightest bit lost without the daily hype surrounding the athletes and their sporting achievements, and which country is in the lead with gold medals. But incredibly, I am now.

Thankfully just around the corner is possibly an even more exciting sporting phenomenon. Make way people for the Paralympics, or ‘The Superhumans’ as Channel 4, the official broadcaster of the 2012 Paralympic Games, have so ambitiously put it. I can’t help but feel completely captivated each time I see their huge marketing campaign surrounding some of the members of the Paralympian Team GB. A tiny glimpse into some of their personal stories coupled together with their level of endurance and determination and I’m hooked. Every time I see the trailer I think “I really want to go and see that film” and then realise that this is something very real about to take place practically on my doorstep. And to top that, one that has been promised to be the biggest and most popular Games in Paralympic history.

Reworking the Olympics strapline, and to quote the words of one message hung on the memory tree in the specially designed Games terminal at Heathrow Airport: be ‘inspired by a generation’. Admirable.

Campaign Credit: 4Creative

 

Campaign Credit: McCann Worldgroup  /  Illustration Credit: HelloVon

 

 

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Gold at any price..? http://www.interstateofmind.com/gold-at-any-price/ http://www.interstateofmind.com/gold-at-any-price/#comments Tue, 14 Aug 2012 16:21:58 +0000 http://www.interstateofmind.com/?p=2530 Following on from my post Pressure London 2012: The Importance of Sports Psychology the journalist Matthew Syed has looked into what happens when you have reached your goal, you have won the gold...what is next in the mind of the athlete.

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Following on from my post Pressure London 2012: The Importance of Sports Psychology the journalist Matthew Syed has looked into what happens when you have reached your goal, you have won the gold…what is next in the mind of the athlete.

I could listen to Michael Johnson all day anyway but I particularly liked his comments – That there is a feeling that you can never have any problems in life after winning a gold but it does not work that way. He has come to know that when he thinks about his achievements he can smile, and it is a good feeling, but does it mean that everything in his life is perfect? Absolutely not.

So it looks like its the vision and then the journey to get there that is most important. Then, when you reach that goal, you find another. It might not be gold but having something to strive for in life is important in making us who we are, setting your own goals achieving them then finding new ones keeps us going. Always remembering those achievements is important and having a good understanding that what ever life may throw at you, those achievements never go away.

See: Olympics 2012: The highs and lows of winning gold

 

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Inspire a generation http://www.interstateofmind.com/inspire-a-generation/ http://www.interstateofmind.com/inspire-a-generation/#comments Mon, 13 Aug 2012 17:01:44 +0000 http://www.interstateofmind.com/?p=2525 I’ve been watching the build up to the Olympics for a while and indeed have seen this banner in my hometown of Chiswick for weeks, each night on the 94 bus stop at Turnham Green Terrace. Today I walked past it before going home to see the closing ceremony and wanted to capture its sentiment.

For I have felt that these games had a brand mission for the youth of the country and from the opening ceremony to the closing ceremony has stuck by that mission. They have used it to believe in the decisions made and allow for some of the most brave, bold and gloriously creative answers to the question of what might be the most appropriate way to tackle the worlds biggest event?

I will admit I did not like the brand identity and perhaps it is because I was not the main target audience. But I think the brand was spot on and the way they stuck to the brand message through all the channels very clever. There was a bit for everyone there too and to see Eric Idle, The Who and Queen at the closing ceremony made me miss my youth whilst feeling proud to be sitting listening to this with my children.

Wow what a whirlwind and I have to say…inspiring.

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Gold in W4 http://www.interstateofmind.com/gold-in-w4/ http://www.interstateofmind.com/gold-in-w4/#comments Mon, 13 Aug 2012 10:50:06 +0000 http://www.interstateofmind.com/?p=2518 We spotted a gold post box at the town hall in Chiswick over the weekend, sparkling in the sunshine. Looked great and was there in honour of one of the victorious crew from the rowing mens four, Pete Reed, who lives and trains in the area. His team mates Alex Gregory, Tom James and Andrew Triggs Hodge’s gold medal win marked Team GB’s dominance at Eton Dorney.

Fun to see and I have to say a bit of bling was fun to see.

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A faultless performance http://www.interstateofmind.com/a-faultless-performance/ http://www.interstateofmind.com/a-faultless-performance/#comments Thu, 09 Aug 2012 13:53:43 +0000 http://www.interstateofmind.com/?p=2499 After the ecstasy of winning Gold in the Team Show Jumping earlier in the week; yesterday I was lucky enough to be at a stunning Greenwich Park for the Individual finals, with high hopes for Team GB’s Ben Maher, Scott Brash and Nick Skelton.

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After the ecstasy of winning Gold in the Team Show Jumping earlier in the week; yesterday I was lucky enough to be at a stunning Greenwich Park for the Individual finals, with high hopes for Team GB’s Ben Maher, Scott Brash and Nick Skelton.

The sun shone down over Bob Ellis’ towering course, which depicted some of the UK’s most iconic landmarks from Stonehenge to Abbey Road. The first round included a refusal, a dip in the water and some unlucky time faults – one just 0.02 seconds! Six of the 37 horses and riders went clear including both Brash and Skelton, who jumped last. You could have heard a pin drop.

A remarkable course change later and again in reverse order, 22 horses and riders jumped again, desperately hoping not to add to their penalties. After an anxious wait, two exhilarating performances from Team GB and a huge roar from the sea of union jacks; our last chance for a medal came with Nick Skelton and Big Star.

With every fence came an audible intake of breath from the 50,000-strong crowd. Just three fences from the end, the Cutty Sark was to be our downfall. The tiniest touch resulted in four faults and crushing disappointment; immediately replaced by a massive cheer and standing ovation – the pride of the nation overwhelming.

With Switzerland taking gold for the first time in 88 years, a dramatic jump-off gave Netherlands the silver with just one fault and Ireland took bronze with the last fence down – their first medal of the Olympics.

After six remarkably-successful mexican waves and the medal ceremony, smiles on everyone’s faces and the sun still shining, it was time go home.

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Just made me laugh really… http://www.interstateofmind.com/olympic-bike/ http://www.interstateofmind.com/olympic-bike/#comments Thu, 09 Aug 2012 13:27:55 +0000 http://www.interstateofmind.com/?p=2490

 

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A Record-breaking Lift http://www.interstateofmind.com/a-record-breaking-lift/ http://www.interstateofmind.com/a-record-breaking-lift/#comments Wed, 08 Aug 2012 17:14:38 +0000 http://www.interstateofmind.com/?p=2467 On Saturday I went off to Excel to watch the men’s weightlifting 94kg division. I’m a fan of the World’s Strongest Man competitions, so I was really looking forward to seeing how much these guys could lift. I was not left disappointed! It was unbelievable watching them lift such enormous weight. It’s incredible to see how far athletes can push their bodies, and the feats they can achieve.

After the snatch, 3 lifters were tied on 185kg. However, Ilya Ilyin of Kazakhstan completely outclassed his opposition in the clean and jerk, and ended up winning the event by some margin, shattering 2 world records in the process – the most weight lifted in the clean and jerk, and the total weight lifted. He lifted 185kg in the snatch, 233kg in the clean and jerk, with a total weight of 418kg!

The competitors

The judges

The starting scoreboard

Loading the bar

Preparing to attempt to break the world record

The lift

Success!

The final scoreboard

The medal ceremony

The medal winners

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Celebrity Spots http://www.interstateofmind.com/celebrity-spots/ http://www.interstateofmind.com/celebrity-spots/#comments Wed, 08 Aug 2012 14:03:45 +0000 http://www.interstateofmind.com/?p=2459 Even though London has been a bit of a ghost town over the last week or so, there’s been a fair amount of celeb spotting to be had on the tube. Athletes past and present, commentators and presenters galore. They all seem to have shunned the Olympics lanes in favour of the good old underground. So having not been able to get my phone out in time for Sharron Davies, Mark Foster and the entire Turkish athletics team, I finally managed a sneaky, voyeuristic pic of presenting legend John Inverdale! Enjoy…

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Vel-O-Drome http://www.interstateofmind.com/vel-o-drome/ http://www.interstateofmind.com/vel-o-drome/#comments Wed, 08 Aug 2012 09:02:42 +0000 http://www.interstateofmind.com/?p=2456 Crystal CG have worked with LOCOG to create this animation intended to excite the crowd before each cycling event at the Velodrome.

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Chemical Brothers ‘Velodrome’ – London 2012 from CrystalCG International on Vimeo.

Crystal CG have worked with LOCOG to create this animation intended to excite the crowd before each cycling event at the Velodrome.

Inspired heavily by Tron, and with a custom made track from the Chemical Brothers, this is an overly cool video that adds even more excitement to an already incredible sport! You can read a little more about the animation here.

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