Congratulations to leading Formula One photographer Darren Heath and the Collyer Bristow Motorsports team for hosting a super private view last night at their Bedford Row office gallery space. The exhibition, which runs until 16th February displays Darren’s own selection of his best work from the 2011 F1 season. The stunning A2 and A0 images [...]

Globe trotting architects and Grand Prix circuit designers, Hermann Tilke and Peter Wahl remind themselves as to the ‘Power of Formula 1′ on a barmy evening in Sakhir during the last Grand Prix there in 2010. The two-book, 360 page showcase took Interstate some 5,000 hours to research, compose and produce and augmented Formula One’s [...]

The FIA GT3 European Championship identity by Interstate currently visible on the Ferrari website homepage. Congratulations to AF Corse Ferrari!

Spotted in a toyshop recently, a pastiche of the PVAXX wordmark originally created by Interstate to feature on the side of the late season Renault R26 and launch R27 F1 cars. The entire car including ING have been given a ‘tweak’ to still replicate the brands but obviously not use the real names.    

When you already have a sponsor for a Motorsport team it’s easy to think that the work’s been done. But it’s important to give the sponsors image as much care and attention as you can, because retention is as important as a win. With this in mind the Spanish borne Addax GP2 racing team commissioned [...]

Recently we were commissioned by Lotus to design and produce brochures for their existing range of British-Made sports cars. The brief required the planning and execution of a 5 day shoot in and around London and Lotus’ world famous test track in Hethel, as well as the design of both the Elise and Evora brochures [...]

A big day yesterday as the new Hethel track was unveiled to VIPs. Parading alongside the classic Essex-Lotus 81B driven once more by a Mr N. Mansell, the 2011 Lotus Renault F1 car and the racing spec Evoras was the stunning Lotus 125; the F1-inspired customer car, branded by Interstate.

I sat in the cinema on the weekend watching ‘Senna’. It was thrilling, enchanting, exciting, beautiful, informative, horrific and incredibly sad in parts.

Using only archival footage and previously unseen material, this is the first film about Ayrton Senna’s life.

— Read More here
— See Trailer on Vimeo

Interstate’s latest livery design for British driver, Tom Blomqvist

Two clients spotted in the local bookstore…

Way back in ’06, we were appointed to formulate the brand identity for the FIA Institute Excellence programme, intended to form the cornerstone of the FIA Institute’s aim to drive and reward excellence in all aspects of motor sport safety and sustainability. The original Interstate design focused on the first iteration of the programme through [...]

The much anticipated sequel game to Need For Speed by EA will feature cars from the GT1 and GT3 championships. The realism and detailing in Need For Speed, Shift 2 Unleashed is impressive, right down to the Series’ logos on the bonnet, sun-strip and door numbering panels; all designed by Interstate.

It’s been a while since Sir Stirling Moss created history in a Lotus single-seater, but at the recent Paris Motor show he got to see the new Lotus T125 in the ‘flesh’ – it’s first appearance in Europe; his guide being no less than Takuma Sato. The car is currently track-testing with potential customers who [...]

Interstate was at the final race of the V8 Supercars Australia to see James Courtney of Jim Beam Racing  crowned the 2010 champion.

Congratulations to the Vitaphone Racing Team who secured the World Champion Team position in the inaugural series of the FIA GT1 World Championship.

Copyright © 2010 by Riverview Media Photography, Tia Gemmell. Courtesy of Pebble Beach Concours d’Elegance.

Luckily for Lotus Motorsport’s Stephen Wright, he didn’t hear the words, “Give me your boots, your clothes and your motorcycle.” from the Governater at this years Pebble Beach Concours d’Elegance in California. He was checking out the new Lotus T125 with fellow car fan Jay Leno.  With livery and branding of the Exos Exoperience by Interstate, the car caused a real stir on the green.

It’s latest outing was on the stand at the recent Paris Motorshow, where the dawn of a new Lotus era was unveiled by CEO Dany Bahar.