Interstate of Mind » Motorsport http://www.interstateofmind.com Ideas from the heart. Creative minds for the driven and uncompromising. Interstate Creative Partners. Thu, 02 Jun 2016 08:22:03 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 Our formula to win http://www.interstateofmind.com/our-formula-to-win/ http://www.interstateofmind.com/our-formula-to-win/#comments Thu, 17 Dec 2015 13:30:14 +0000 http://www.interstateofmind.com/?p=3351 What happens when one of the world’s leading Formula 1® teams partners with one of the world’s leading suppliers of fast-moving consumer goods?

Interstate was soon to find out.

After Unilever became a new sponsor for the 2015 F1® season, they approached us to create bespoke collateral for guests invited to the Formula 1® race weekends. The aim was to emphasise both companies strong commitment in the areas of sustainability and expertise.

We accepted the challenge and created something that cherished this special partnership. See the work here.

We are sure that this is a long term collaboration and will therefore also bring more challenging tasks for Interstate, which we will tackle with new creative ideas, a strong team and of course speedy times …

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Is the fastest a Formula 1® car has lapped the Mexico City GP Circuit. In this time Unilever produces 400 sticks of Magnum Ice Cream. At Interstate this is the time it takes our whole office to run to the kitchen when someone mentions “free cake”.

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Is the fastest a Formula 1® car has lapped the Sao Paulo GP Circuit. In this time Unilever produces 700 bottles of 200ml Dove shampoo on one production line. At Interstate this is the time it takes us from sending something to print, to running to the printer and then sprinting back to the seat (considering the printer isn’t striking again).

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Is the fastest a Formula 1® car has lapped the Monza GP Circuit. In this time the Unilever’s Casalpusterlengo factory produces 310 bottles of CIF Spray on one production line. At Interstate this is the daily time we spend fighting against the coffee machine to get the much needed coffee to keep us going.

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FIA Formula-e London e-Prix Season Finale http://www.interstateofmind.com/fia-formula-e-london-e-prix-season-finale/ http://www.interstateofmind.com/fia-formula-e-london-e-prix-season-finale/#comments Wed, 15 Jul 2015 10:27:03 +0000 http://www.interstateofmind.com/?p=3344 The FIA Formula-e (all electric race series) inaugural season came to a dramatic climax at Battersea Park last weekend. The team here at Interstate took the opportunity to take in the atmosphere and action – and we weren’t let down!.

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The FIA Formula-e (all electric race series) inaugural season came to a dramatic climax at Battersea Park last weekend. The team here at Interstate took the opportunity to take in the atmosphere and action – and we weren’t let down!.

NextEV Team China Racing driver Nelson Piquet sealed the Drivers’ Championship by a single point from Sébastien Buemi to bring the season to a close in style. 

A fully packed weekend of racing created an immense buzz across the city with almost 60,000 people attending the event over the three days.

Having been involved from the very beginning of this innovative racing series, the Interstate team felt a great sense of accomplishment seeing many of our conceptual ideas brought to life in our home city. We are already looking forward to next season and being part of such a game changing motorsport series.

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Formula-e London e-Prix Preview http://www.interstateofmind.com/formula-e-london-e-prix-preview/ http://www.interstateofmind.com/formula-e-london-e-prix-preview/#comments Thu, 25 Jun 2015 08:56:01 +0000 http://www.interstateofmind.com/?p=3310 We were excited to see a glimpse of what is to come at the FIA Formula-e London e-Prix this weekend.

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We were excited to see a glimpse of what is to come at the FIA Formula-e London e-Prix this weekend. The official Formula-e race car has been on show at Westfield Shopping Centre, White City – so we took the opportunity to go get a close-up look of one of the stars of the show and take in the ‘electric’ atmosphere.

If this taster is anything to go by we are in for a real treat this race weekend at Battersea Park! 

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Getting busy with the aerosol http://www.interstateofmind.com/getting-busy-with-the-aerosol/ http://www.interstateofmind.com/getting-busy-with-the-aerosol/#comments Fri, 19 Jun 2015 16:00:13 +0000 http://www.interstateofmind.com/?p=3290 It’s not often we’re asked to get our hands really dirty in the name of motor sport expression.

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It’s not often we’re asked to get our hands really dirty in the name of motor sport expression but in this instance we needed to shake up the status quo and have some serious fun with a spray gun.The ‘status quo being the VW Motorsport end of season celebration party in Wolfsburg with an exhibition of Helena El Mokni’s 14 iconic World Rally Championship photographs, elegantly framed in dark cedar ‘upstaged’ by two of her Global Rallycross shots from Las Vegas in bespoke, hand painted, sprayed and stencilled frames – with attitude.

Inspired by the graffiti art of Vegas and the figure work of American artist Keith Haring the frames used the stars and stripes graphic and key colours from the two Andretti Autosport operated VW Beetles, Rockstar yellow and 7Up green.

These funky additions to the exhibition set proved a popular choice as a further frame has recently been completed and is now adorning the wall of VW senior management.

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Reserve your space http://www.interstateofmind.com/reserve-your-space/ http://www.interstateofmind.com/reserve-your-space/#comments Mon, 15 Jun 2015 10:00:04 +0000 http://www.interstateofmind.com/?p=3260 Interstate MENA reserves a space in the The Diplomatic Area in Manama, Bahrain.

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Interstate MENA have recently worked alongside Manama Realty to design a set of construction screen billboards that surround the site of a much needed carpark within The Diplomatic Area in Manama, Bahrain.

The boards bring a bright colourful contrast to the surrounding office buildings and are designed to encourage patrons to reserve and rent the carpark spaces within.

The striking flat colour ‘pop art’ style is something quite new for the region and certainly seems to be grabbing the attention.

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Helping to get lives back on track http://www.interstateofmind.com/helping-to-get-lives-back-on-track/ http://www.interstateofmind.com/helping-to-get-lives-back-on-track/#comments Fri, 12 Jun 2015 11:28:42 +0000 http://www.interstateofmind.com/?p=3268 Founder and trustee of the charity, Sir Jackie Stewart recently unveiled the new identity for the ‘Grand Prix Trust’.

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Over the past few months we have been busy designing a fresh new identity for the ‘Grand Prix Trust’ – a charity that supports past and present F1 mechanics, engineers and their families in times of need.

Founder and trustee of the charity, Sir Jackie Stewart recently unveiled the new identity at the Williams Conference Centre and gave everyone a taster of what is to come.

We’re excited with how the project is developing and we are looking forward to revealing more of the brand over the coming months – helping give this great cause the limelight it deserves.

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The Power in Production http://www.interstateofmind.com/the-power-in-production/ http://www.interstateofmind.com/the-power-in-production/#comments Fri, 19 Sep 2014 09:00:10 +0000 http://www.interstateofmind.com/?p=3174 Conceptualised, planned and designed by Interstate, the 2014 edition of The Power of Formula 1 is our latest project hot off the press.

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Conceptualised, planned and designed by Interstate, the 2014 edition of The Power of Formula 1 is our latest project hot off the press. With the launch at this weekends Formula 1 Singapore Grand Prix, this spectacular hybrid package of print and digital is soon to be in the hands of an exclusive audience.

Interstate have produced the ‘purpose document for Formula 1, more of an experience than a printed product. An experience that truly reflects the synthesis of sport and business that combine to form Formula 1 in the 21st Century.

Over 3.5kg in weight, this box set of books and digital material feature over 500 stunning images from a range of Formula 1’s top photographers supported by over 20,000 words. All of this adds up to be one of the most extensive and comprehensive brand documents we have produced. With the pinnacle of motor sport as the client, we knew we had to take this to the next level.

See below for a sneak peak of Interstate’s print minders casting their eyes over the job on press.

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With the full case study to be unveiled shortly (view previous case study here), be sure to follow us on social networks over the coming weeks for more behind the scenes action.

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An all round Smart performance http://www.interstateofmind.com/an-all-round-smart-performance/ http://www.interstateofmind.com/an-all-round-smart-performance/#comments Wed, 03 Apr 2013 11:01:15 +0000 http://www.interstateofmind.com/?p=2962 A 1st hand experience of InterGTM's Porsche Carrera Cup Team, Samsung Smart Motorsport's inaugural race at Brands Hatch.

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This Easter weekend saw the first race of a new season for the British Touring Car Championship and the Porsche Carrera Cup GB. It was also the first race for our client, InterGTM‘s Porsche Carrera Cup team, Samsung Smart Motorsport.

All of the build up and hype boiled down to delivering a blistering performance this weekend. Weeks of testing, excitement, media launches, travel and preparation led to the first race of the season, which was held at legendary British circuit, Brands Hatch.

Our drivers, Michael Meadows and Richard Kent, knew exactly what was was expected of them, and with a strong, experienced team behind them, they went into the weekend confident and focused.

The qualifying round brought Michael into 2nd on the grid for race day 1, with Richard a little further back in 6th. The cold weather didn’t distract the drivers, and they both put in impressive displays which found Michael finishing 2nd and Richard finishing 6th. On race day 2, Michael started from pole position, with Richard again starting from 6th. The second race had more drama than the first, with Michael taking an unfortunate spin off the track. While trying to overtake on the outside of a corner, Michael received a rather controversial nudge from another driver, which sent him wide on the grass, resulting in a spin across the track and hitting a tyre wall backwards. Fortunately, the car was still able to drive, and Michael was able to put in some of the fastest lap times of the weekend, but only able to play catch up and finish 9th. Richard put in a consistant drive and secured a comfortable 5th place finish.

Across the two days of racing, Michael currently sits in 3rd in the driver championship, with Richard just behind in 4th, while Samsung Smart Motorsport sit comfortably in 2nd in the team championship.

From my point of view, visiting Brands Hatch was a fantastic experience! As I’ve been involved in this job since day one, it’s was great to finally see our graphics in a racing environment. Seeing the transporter garage, fully liveried cars, team uniform, all in application was incredibly rewarding.

As this was also my first time at a race weekend, I was unsure what to expect. The Brands Hatch environment was very exciting, despite the cold weather, and the race events were action packed and thrilling!

A great weekend in all, and I look forward to the second race weekend, Donington Park on the 19th-21st of April.

You can keep up to date on all things InterGTM by following Michael, Richard and InterGTM on Twitter.

You can also find us on Facebook, Instagram and Flickr!

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The launch of a dynamic partnership http://www.interstateofmind.com/the-launch-of-a-dynamic-partnership/ http://www.interstateofmind.com/the-launch-of-a-dynamic-partnership/#comments Tue, 12 Mar 2013 10:20:40 +0000 http://www.interstateofmind.com/?p=2942 As mentioned on an earlier post, we've been busy working on a new brand for the Samsung Smart Motorsport Porsche Carrera Cup Team.

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As mentioned on an earlier post, we’ve been busy working on a new brand for the Samsung Smart Motorsport Porsche Carrera Cup Team. This comprised of a launch night in the Porsche Centre, Mayfair; a glittering night where the new livery was unveiled. But we’d been busy much earlier slowly dressing the cars each time they went out for performance testing at circuits at home and abroad.

Next step is the first race, on Easter weekend at Brands Hatch. Good luck team!

Follow the team at the official Instagram, Flickr, Twitter or Facebook feeds or check out the InterGTM website.

Below is the official press release.

Samsung Electronics UK today announces its partnership with InterGTM to run a hand selected team in the Porsche Carrera Cup GB Championship. The InterGTM team, will enter as ‘Samsung Smart Motorsport’ and the partnership will be used to showcase the Samsung Smart TV product range through innovative content such as the team’s first promo film which has been shot in Ultra HD.

“Despite the obvious synergies in technological performance between the cars and our televisions, for Samsung this is much more than just a sponsorship,” said Guy Kinnell, Director and Head of TV/AV, Samsung UK and Ireland. “This is about using Samsung’s relentless innovation and passion for excellence to help raise the bar in motorsport.”

InterGTM has charged Michael Meadows and Richard Kent to lead their on-track assault. Both drivers shone in junior single-seater series as they looked to reach Formula One, but have since switched to GT racing and recognise the career opportunity offered by Samsung Smart Motorsport’s entry into the category.

Michael who is the reigning Porsche Carrera Cup GB Champion will work with GT rookie Kent to help deliver the programme objectives both on and off-the track, with both drivers getting the opportunity to act as ambassadors for a blue-chip brand.

“With Samsung Smart Motorsport we have attempted to create a platform that can genuinely showcase blue-chip brands,” said Nick Downes, Managing Director, InterGTM. “We have selected two fantastic young drivers, both of whom are energetic and ambitious – not only to win championships, but to develop their respective careers off-track. We hope this partnership will start to outline what can be achieved in motorsport.”

“We have been working very closely with Samsung to help create a scalable platform which can grow throughout motorsport and help socialise its brand and products to a very loyal and knowledgeable audience,” said Paul Mace of InterGTM.

“We’re confident that we can help them achieve their objective of contributing to positive change within the sport, whist concurrently driving new business opportunities which will help qualify their investment.”

Porsche Carrera Cup runs on the UK’s premium motorsport package, TOCA, and will provide Samsung an opportunity to engage with more than 35,000 fans at each event and a further 19m viewers via live TV coverage on ITV.

The first race of the 2013 Porsche Carrera Cup GB will mark the championship’s 200th race and also the 50th of the remarkable 911 model. In a decade the Porsche Carrera Cup has generated over £40m for the British Motorsport Industry.

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Tune in… http://www.interstateofmind.com/tune-in/ http://www.interstateofmind.com/tune-in/#comments Tue, 05 Mar 2013 12:01:54 +0000 http://www.interstateofmind.com/?p=2930 We’ve been busy over the past few weeks creating something hi-speed, hi-tech & hi-def.

Keep watching for more.

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