Shooting cars

Shooting cars

31st August 2011

Recently we were commissioned by Lotus to design and produce brochures for their existing range of British-Made sports cars. The brief required the planning and execution of a 5 day shoot in and around London and Lotus’ world famous test track in Hethel, as well as the design of both the Elise and Evora brochures […]

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An Exos Experience at the new Hethel track

An Exos Experience at the new Hethel track

23rd June 2011

A big day yesterday as the new Hethel track was unveiled to VIPs. Parading alongside the classic Essex-Lotus 81B driven once more by a Mr N. Mansell, the 2011 Lotus Renault F1 car and the racing spec Evoras was the stunning Lotus 125; the F1-inspired customer car, branded by Interstate.

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Ayrton

Ayrton

22nd June 2011

I sat in the cinema on the weekend watching ‘Senna’. It was thrilling, enchanting, exciting, beautiful, informative, horrific and incredibly sad in parts.

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Audi: Eliminating luck

27th May 2011

The 3D version will play out on Sky 3D during the Champions League final on Saturday and also in cinemas.

Senna

Senna

10th May 2011

Using only archival footage and previously unseen material, this is the first film about Ayrton Senna’s life.

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See Trailer on Vimeo

The next big thing?

The next big thing?

9th May 2011

Interstate’s latest livery design for British driver, Tom Blomqvist

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Two of our clients ‘on sale’

Two of our clients ‘on sale’

20th April 2011

Two clients spotted in the local bookstore…

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In Pursuit of Excellence

In Pursuit of Excellence

25th March 2011

Way back in ’06, we were appointed to formulate the brand identity for the FIA Institute Excellence programme, intended to form the cornerstone of the FIA Institute’s aim to drive and reward excellence in all aspects of motor sport safety and sustainability. The original Interstate design focused on the first iteration of the programme through […]

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GT1 & GT3 Identities to feature in Shift 2 Unleashed

GT1 & GT3 Identities to feature in Shift 2 Unleashed

15th March 2011

The much anticipated sequel game to Need For Speed by EA will feature cars from the GT1 and GT3 championships. The realism and detailing in Need For Speed, Shift 2 Unleashed is impressive, right down to the Series’ logos on the bonnet, sun-strip and door numbering panels; all designed by Interstate.

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Lotus & Moss Reunited

Lotus & Moss Reunited

15th February 2011

It’s been a while since Sir Stirling Moss created history in a Lotus single-seater, but at the recent Paris Motor show he got to see the new Lotus T125 in the ‘flesh’ – it’s first appearance in Europe; his guide being no less than Takuma Sato. The car is currently track-testing with potential customers who […]

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Sydney Telstra 500

Sydney Telstra 500

23rd December 2010

Interstate was at the final race of the V8 Supercars Australia to see James Courtney of Jim Beam Racing  crowned the 2010 champion.

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FIA Gala 2010

FIA Gala 2010

22nd December 2010

After an exceptional year in motorsport, it was time to hand out the awards at the FIA Gala in Monaco. The Gala identity was created by Interstate.

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King Giulio has arrived in Oz

King Giulio has arrived in Oz

14th December 2010

On his recent trip to Australia, our very own King Giulio was greeted by a few of his subjects at the Sydney Telstra 500 V8 Supercars Australia race.

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The Champions of the 2010 FIA GT1 World Championship

The Champions of the 2010 FIA GT1 World Championship

5th December 2010

Congratulations to the Vitaphone Racing Team who secured the World Champion Team position in the inaugural series of the FIA GT1 World Championship.

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Ex(os)-Terminator: “I’ll be back – with the deposit

Ex(os)-Terminator: “I’ll be back – with the deposit

4th October 2010

Copyright © 2010 by Riverview Media Photography, Tia Gemmell. Courtesy of Pebble Beach Concours d’Elegance.

Luckily for Lotus Motorsport’s Stephen Wright, he didn’t hear the words, “Give me your boots, your clothes and your motorcycle.” from the Governater at this years Pebble Beach Concours d’Elegance in California. He was checking out the new Lotus T125 with fellow car fan Jay Leno.  With livery and branding of the Exos Exoperience by Interstate, the car caused a real stir on the green.

It’s latest outing was on the stand at the recent Paris Motorshow, where the dawn of a new Lotus era was unveiled by CEO Dany Bahar.

Gran Branding for Gran Turismo

Gran Branding for Gran Turismo

29th September 2010

The FIA GT1 World Championship brand designed by Interstate was headlined this week on UnderConsideration.com/BrandNew, the “growing network and enterprise dedicated to the progress of the graphic design profession and its practitioners, students and enthusiasts”

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The Business of Motorsport

The Business of Motorsport

24th September 2010

The Business of Motorsport in Asia forum at the Singapore Exchange was an interesting session covering the impact of hosting a Formula 1 race in a city. Mr. Iswaran, the Singapore Senior Minister of State for Trade & Industry and Education talked highly of the commercial impact Formula 1 has had on the city since 2008.

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The staying-power of Formula 1

The staying-power of Formula 1

8th August 2010

This afternoon at Laguna Seca I watched a race featuring classic Formula 1 cars. It’s amazing to think that these cars, some of which are over 30 years old, are still maintained and kept in race condition for reunion events like this. Having recently worked on The Power of Formula 1 project it was also great to see some of the cars featured in the flesh… or bodywork!

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FIA President launches GT1 in Paris

FIA President launches GT1 in Paris

11th March 2010

The official launch of the FIA GT1 World Championship in Paris, March 1st 2010. The new brand identity for GT1, GT2 and GT3 was created by Interstate in London.

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Interstate Develops New Branding For The FIA GT1 World Championship

Interstate Develops New Branding For The FIA GT1 World Championship

5th February 2010

SRO Motorsports Group (SRO) have launched a new 2010 FIA GT1 World Championship brand identity. Having been awarded world championship status by the FIA World Motor Sport Council, this year’s FIA GT1 World Championship will visit 10 countries in four continents, supported with a new logo and identity.