Interstate of Mind » Photography http://www.interstateofmind.com Ideas from the heart. Creative minds for the driven and uncompromising. Interstate Creative Partners. Thu, 02 Jun 2016 08:22:03 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 Tasting Success http://www.interstateofmind.com/tasting-success/ http://www.interstateofmind.com/tasting-success/#comments Fri, 03 Jul 2015 16:57:48 +0000 http://www.interstateofmind.com/?p=3308 Last year I was lucky enough to attend the winter edition of the massively popular food festival, Taste of London. When our friends at Natoora told us they would be taking part in the summer festival I got a little excited at the prospect of not only attending the event, but also being able to design something for it.

For those not aware of this sumptuous festival I’ll explain a little about it. The festival happens twice a year, once in the summer and again in the winter. This year’s summer festival was held in Regent’s Park and promised to be the biggest and best ever! They did not disappoint!

Businesses of all sizes are in attendance, from artisan producers to worldwide brands and small niche eateries to legendary fine dining establishments. There is an abundance of food and drink to be had and you are only ever a few yards away from a freebie or two. Including samples of the delicious white peaches from Natoora.

This year Natoora were on the same stall as master chef  Theo Randall, supplying all the fruit and vegetables for the shared stand. Interstate designed part of the stand including some large format posters, smaller sized chalkboards as well as limited edition bags that were given away with signed copies of Theo Randall’s latest book. The stand was always busy and the peaches were a big hit with everyone waiting for food.

Being from Scotland I did not let the good ol’ Scottish weather of rain showers ruin my evening. I ate the finest cuisine from some of London’s top restaurants. I drank Pina Colada from the inside of a scooped out pineapple and I rubbed shoulders with some of the world’s best chefs, not to mention the excitement of seeing the work we produced being used in the real world. As a designer there is nothing better than seeing your work out there and I’m sure every designer still gets that feeling of pride regardless of the scale of the job.

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]]> http://www.interstateofmind.com/tasting-success/feed/ 0 BBC Good Food Eat Well Show http://www.interstateofmind.com/bbc-good-food-eat-well-show/ http://www.interstateofmind.com/bbc-good-food-eat-well-show/#comments Thu, 05 Mar 2015 15:14:49 +0000 http://www.interstateofmind.com/?p=3233 BBC Good Food Eat Well Show at Olympia, London.

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The exhibition brought together healthy food brands and producers alongside an inspirational line-up of healthy eating chefs and celebs. An opportunity to discover how to balance a healthy lifestyle with a love of good food.

The highlight for us was to see the BBC Good Food Eat Well book series on display – very popular it was too! 

Not only did we leave with full stomachs and bags of tasty foods, but also minds full of inspiration and ideas to share with our clients!

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A Tasty Set of Books for BBC GoodFood http://www.interstateofmind.com/a-tasty-set-of-books-for-bbc-goodfood/ http://www.interstateofmind.com/a-tasty-set-of-books-for-bbc-goodfood/#comments Fri, 10 Oct 2014 11:36:37 +0000 http://www.interstateofmind.com/?p=3189 BBC GoodFood and Ebury Press relaunch their best-selling cookbook series this week with a modern and colourful new design, crafted by Interstate.

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BBC GoodFood and Ebury Press relaunch their best-selling cookbook series this week with a modern and colourful new design, crafted by Interstate.

Celebrating its 25th birthday, BBC GoodFood has been feeding the nation with delicious dishes and giving top tips for the kitchen. To celebrate this benchmark, BBC GoodFood has recently refreshed its identity and Interstate was tasked with bringing it to life across its highly successful set of best-selling books.

We created a fresh and colourful design, guaranteed to stand out on the shelves and easy to use in the kitchen.

We are delighted with the results and can’t wait to get our aprons on.

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The Power in Production http://www.interstateofmind.com/the-power-in-production/ http://www.interstateofmind.com/the-power-in-production/#comments Fri, 19 Sep 2014 09:00:10 +0000 http://www.interstateofmind.com/?p=3174 Conceptualised, planned and designed by Interstate, the 2014 edition of The Power of Formula 1 is our latest project hot off the press.

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Conceptualised, planned and designed by Interstate, the 2014 edition of The Power of Formula 1 is our latest project hot off the press. With the launch at this weekends Formula 1 Singapore Grand Prix, this spectacular hybrid package of print and digital is soon to be in the hands of an exclusive audience.

Interstate have produced the ‘purpose document for Formula 1, more of an experience than a printed product. An experience that truly reflects the synthesis of sport and business that combine to form Formula 1 in the 21st Century.

Over 3.5kg in weight, this box set of books and digital material feature over 500 stunning images from a range of Formula 1’s top photographers supported by over 20,000 words. All of this adds up to be one of the most extensive and comprehensive brand documents we have produced. With the pinnacle of motor sport as the client, we knew we had to take this to the next level.

See below for a sneak peak of Interstate’s print minders casting their eyes over the job on press.

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With the full case study to be unveiled shortly (view previous case study here), be sure to follow us on social networks over the coming weeks for more behind the scenes action.

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A New Look for David Loftus http://www.interstateofmind.com/a-new-look-for-david-loftus/ http://www.interstateofmind.com/a-new-look-for-david-loftus/#comments Tue, 03 Sep 2013 16:44:15 +0000 http://www.interstateofmind.com/?p=3063 We've been rather busy the past few months creating a new website for food and lifestyle photographer David Loftus.

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We’ve been rather busy the past few months creating a new website for food and lifestyle photographer David Loftus. David needed to refresh his online presence, taking inspiration from his illustrative style, incorporating his various social media channels, and updating his website usability across different digital devices.

It was such a fun project to work on; our brief from David was a piece of his wall that he ripped away at for us to use as a visual benchmark! We’re really pleased with the new design – it’s a real fusion of beautiful images and clean white space, balanced with warm vintage touches, and can now be kept continually updated with David’s latest photographic adventures. And David is ‘very happy’ too.

What do you think? davidloftus.com

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The launch of a dynamic partnership http://www.interstateofmind.com/the-launch-of-a-dynamic-partnership/ http://www.interstateofmind.com/the-launch-of-a-dynamic-partnership/#comments Tue, 12 Mar 2013 10:20:40 +0000 http://www.interstateofmind.com/?p=2942 As mentioned on an earlier post, we've been busy working on a new brand for the Samsung Smart Motorsport Porsche Carrera Cup Team.

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As mentioned on an earlier post, we’ve been busy working on a new brand for the Samsung Smart Motorsport Porsche Carrera Cup Team. This comprised of a launch night in the Porsche Centre, Mayfair; a glittering night where the new livery was unveiled. But we’d been busy much earlier slowly dressing the cars each time they went out for performance testing at circuits at home and abroad.

Next step is the first race, on Easter weekend at Brands Hatch. Good luck team!

Follow the team at the official Instagram, Flickr, Twitter or Facebook feeds or check out the InterGTM website.

Below is the official press release.

Samsung Electronics UK today announces its partnership with InterGTM to run a hand selected team in the Porsche Carrera Cup GB Championship. The InterGTM team, will enter as ‘Samsung Smart Motorsport’ and the partnership will be used to showcase the Samsung Smart TV product range through innovative content such as the team’s first promo film which has been shot in Ultra HD.

“Despite the obvious synergies in technological performance between the cars and our televisions, for Samsung this is much more than just a sponsorship,” said Guy Kinnell, Director and Head of TV/AV, Samsung UK and Ireland. “This is about using Samsung’s relentless innovation and passion for excellence to help raise the bar in motorsport.”

InterGTM has charged Michael Meadows and Richard Kent to lead their on-track assault. Both drivers shone in junior single-seater series as they looked to reach Formula One, but have since switched to GT racing and recognise the career opportunity offered by Samsung Smart Motorsport’s entry into the category.

Michael who is the reigning Porsche Carrera Cup GB Champion will work with GT rookie Kent to help deliver the programme objectives both on and off-the track, with both drivers getting the opportunity to act as ambassadors for a blue-chip brand.

“With Samsung Smart Motorsport we have attempted to create a platform that can genuinely showcase blue-chip brands,” said Nick Downes, Managing Director, InterGTM. “We have selected two fantastic young drivers, both of whom are energetic and ambitious – not only to win championships, but to develop their respective careers off-track. We hope this partnership will start to outline what can be achieved in motorsport.”

“We have been working very closely with Samsung to help create a scalable platform which can grow throughout motorsport and help socialise its brand and products to a very loyal and knowledgeable audience,” said Paul Mace of InterGTM.

“We’re confident that we can help them achieve their objective of contributing to positive change within the sport, whist concurrently driving new business opportunities which will help qualify their investment.”

Porsche Carrera Cup runs on the UK’s premium motorsport package, TOCA, and will provide Samsung an opportunity to engage with more than 35,000 fans at each event and a further 19m viewers via live TV coverage on ITV.

The first race of the 2013 Porsche Carrera Cup GB will mark the championship’s 200th race and also the 50th of the remarkable 911 model. In a decade the Porsche Carrera Cup has generated over £40m for the British Motorsport Industry.

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Jamie’s Recipe for Christmas No.1 http://www.interstateofmind.com/jamies-recipe-for-christmas-no-1/ http://www.interstateofmind.com/jamies-recipe-for-christmas-no-1/#comments Thu, 20 Dec 2012 16:01:53 +0000 http://www.interstateofmind.com/?p=2809 Congratulations to Jamie Oliver for securing the festive top spot in the book charts with his latest book 'Jamie’s 15-Minute Meals', designed by Interstate.  It's Jamie's third year in a row at Christmas number one, and '15-Minute Meals' sold a whopping 117,911 copies in the week to 15 December and over 586,355 since it's release at the end of September.

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Congratulations to Jamie Oliver for securing the festive top spot in the book charts with his latest book ‘Jamie’s 15-Minute Meals’, designed by Interstate.  That is Jamie’s third year in a row at Christmas number one, and we are honoured that the last two were designed by us.

’15-Minute Meals’ sold a whopping 117,911 copies in the week to 15 December and over 586,355 since it’s release at the end of September. What a great end to the year!

See the story of how the book came to life on our case study.

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V&A – Hollywood Costume http://www.interstateofmind.com/va-hollywood-costume/ http://www.interstateofmind.com/va-hollywood-costume/#comments Mon, 17 Dec 2012 12:57:08 +0000 http://www.interstateofmind.com/?p=2796 Hollywood Costume is the Victoria and Albert Museum’s blockbuster of the year. So much hype to promote this exhibition featuring more than 100 costumes from iconic films.

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Hollywood Costume is the Victoria and Albert Museum’s blockbuster of the year. So much hype to promote this exhibition featuring more than 100 costumes from iconic films.

Movies are about people. They are at the emotional core of every film and it is their story that moves us. A film’s characters hold our attention and are of endless fascination to the audience. Hollywood Costume is about the costume designer’s role in bringing these people to life – from script to screen.

All the years of avidly watching films seemed to have all been building up to this amazing cinematic experience. I was in complete awe of not only all the costumes, but the whole production of the event. Stepping into the exhibition brought the excitement that I feel when sitting down to a guaranteed classic film. Atmospheric music, along with archive files, making-of and behind the scene videos and beautiful and inventive typography used throughout.

Check this epic exhibition out for yourself at the V&A, but hurry because the tickets are sell fast!! (Exhibition runs – 20th October 2012 – 27th January 2013).

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The Many Languages of Jamie’s 15-Minute Meals http://www.interstateofmind.com/the-many-languages-of-jamies-15-minute-meals/ http://www.interstateofmind.com/the-many-languages-of-jamies-15-minute-meals/#comments Tue, 13 Nov 2012 11:06:02 +0000 http://www.interstateofmind.com/?p=2771 Really excited to see Jamie’s 15-Minute Meals, a book designed here at Interstate, to be released in not only Great Britain, but also Germany, Greece, France, Portugal, Spain, Italy, Finland, Denmark, Netherlands, South Africa, Australia and New Zealand in just 5 weeks since it’s release.

Overwhelmed!!

(Photo from from Jamie Oliver’s Instagram)

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Web Lab http://www.interstateofmind.com/web-lab/ http://www.interstateofmind.com/web-lab/#comments Fri, 21 Sep 2012 11:15:00 +0000 http://www.interstateofmind.com/?p=2646 Excitement is stirring in the basement of the Science Museum in London as Google is showing off the power of the internet. Invading the physical realm by launching a new exhibition, Web Lab is a series of interactive Chrome experiments made by Google that brings the extraordinary workings of the internet to life, with the aim of inspiring the world on the possibilities of the web.

Visitors to both the Web Lab and web abled people across the world are coming together to make music with one another, launch information into cyberspace and see where images on the web live and travel. A highlight for me was watching my photograph being taken, processed, translated, and then drawn in sand by a sketchrob.

The exciting installations will be around for a year at the Science Museum, so take a look if you can. Failing that, the experiments are interactive for anyone, anywhere at Chrome Web Lab. (If you don’t have it already, you will need to download Chrome). The website is beautifully put together, and it will be easy to get lost playing on all the online experiments which can all be saved to your account and shared on the usual social medias.

Here is a glimpse of my participation both at the Science Museum and online.

 


 

 

 

 

 

 

 

 

 

See here for more information.

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