Our esteemed Creative Director Nigel Gray is definitely of the old school. Put more fairly he’s uncomfortable with technology. He’s not the only one of course, it takes a particular kind of person to actually enjoy working with computers and that delight doesn’t always exist in the creative brain. So how does the classically trained [...]

Globe trotting architects and Grand Prix circuit designers, Hermann Tilke and Peter Wahl remind themselves as to the ‘Power of Formula 1′ on a barmy evening in Sakhir during the last Grand Prix there in 2010. The two-book, 360 page showcase took Interstate some 5,000 hours to research, compose and produce and augmented Formula One’s [...]

The FIA GT3 European Championship identity by Interstate currently visible on the Ferrari website homepage. Congratulations to AF Corse Ferrari!

Spotted in a toyshop recently, a pastiche of the PVAXX wordmark originally created by Interstate to feature on the side of the late season Renault R26 and launch R27 F1 cars. The entire car including ING have been given a ‘tweak’ to still replicate the brands but obviously not use the real names.    

When you already have a sponsor for a Motorsport team it’s easy to think that the work’s been done. But it’s important to give the sponsors image as much care and attention as you can, because retention is as important as a win. With this in mind the Spanish borne Addax GP2 racing team commissioned [...]

In early 2011 one football club in London raised a large silver trophy into the air and 18,000 fans roared their approval. The club was a small club by today’s standards and the home crowd would barely fill a quarter of the seats in a stadium such as the Camp Nou in Barcelona. Even up [...]

A big day yesterday as the new Hethel track was unveiled to VIPs. Parading alongside the classic Essex-Lotus 81B driven once more by a Mr N. Mansell, the 2011 Lotus Renault F1 car and the racing spec Evoras was the stunning Lotus 125; the F1-inspired customer car, branded by Interstate.

Interstate’s latest livery design for British driver, Tom Blomqvist

Two clients spotted in the local bookstore…

Way back in ’06, we were appointed to formulate the brand identity for the FIA Institute Excellence programme, intended to form the cornerstone of the FIA Institute’s aim to drive and reward excellence in all aspects of motor sport safety and sustainability. The original Interstate design focused on the first iteration of the programme through [...]

The much anticipated sequel game to Need For Speed by EA will feature cars from the GT1 and GT3 championships. The realism and detailing in Need For Speed, Shift 2 Unleashed is impressive, right down to the Series’ logos on the bonnet, sun-strip and door numbering panels; all designed by Interstate.

Well, after a few weeks of less spectacular wins, draws and losses for the Interstate Team, the boys were back on pitch this monday with renewed energy.

It’s been a while since Sir Stirling Moss created history in a Lotus single-seater, but at the recent Paris Motor show he got to see the new Lotus T125 in the ‘flesh’ – it’s first appearance in Europe; his guide being no less than Takuma Sato. The car is currently track-testing with potential customers who [...]

Sometimes it’s hard to deny that the universe is attempting to contact us. And since the start of the DesignWeek football season back in December, I’ve been getting this nagging feeling that won’t go away. The Interstate football team’s first outing saw them starting on the back foot. Up against the Man Utd of the [...]

Congratulations to the Vitaphone Racing Team who secured the World Champion Team position in the inaugural series of the FIA GT1 World Championship.

Passing the local library, I stumbled upon a graphic designers dream; a collection of Olympic posters showcasing the past century of games. Styles have changed over the years from strong, almost propaganda style glorious paintings, to minimalist iconic graphic art. In my opinion, the style peaked in Mexico ’68 (main image).