Interstate of Mind » Sport Ideas from the heart. Creative minds for the driven and uncompromising. Interstate Creative Partners. Thu, 02 Jun 2016 08:22:03 +0000 en-US hourly 1 The Future of Sports Thu, 02 Jun 2016 08:22:03 +0000 “eSports” short for “Electronic-Sports” is more or less what it sounds like. Sports facilitated by Electronic Systems. In short and honest terms its Competitive Video games.

Sport has always been and will continue to be a big part of society. Whether it’s as a hobby or something more serious, whether you’re a fan or not, there’s just no escaping sport! Take the Premier League, it has an estimated worldwide following of 1.5 billion fans. That’s roughly a fifth of the world and that’s just one league in one sport! Let alone all the other sports and countries! Sport is accessible by everyone, generally speaking no matter what language you speak everyone understands the rule of the sport they’re playing! It literally is a language of its own!

Although today it’s a different kind of “sport” I’m focusing on. In fact when we hear the word sport we naturally begin to think of things like; football, rugby, athletics, swimming and so forth. For some people horse riding may be on the list and others bowls. Everyone has an opinion on sport, be it enthusiastic or not! However I’m sure one of the last thing many of us think about when sports come to mind is Video Games, but Video Games are in fact the fastest growing sport globally right now.

“eSports” short for “Electronic-Sports” is more or less what it sounds like. Sports facilitated by Electronic Systems. In short and honest terms its Competitive Video games. But don’t let that take away from the respectability though. This isn’t teenagers sat in their bedrooms playing too many hours a day. Most of these games are team based games involving crazy amounts of strategy and skill played by people who have dedicated themselves to a career in it. And just like any other sport it’s broadcasted live to viewers and even hosted in stadiums the same size as some of the largest football ones attracting fans from all over the world. But for me the great thing about eSports is anyone can watch and anyone can try the game for themselves.

eSports is becoming such a big thing that Turner (the American TV company) are hosting a televised league. They’re so confident in eSports becoming a regular activity in society that they predict that 52 million people will watch the league. Split into two 10 week seasons with a prize pool of 1.2 million for each season this is no joke! Prize money in eSports is actually somewhat crazy. Last year the “Dota 2 International” (premier tournament for the game Dota 2) had a prize pool of $18 million. This meant first Place taking home $6 million between the five of them. That’s one tournament out of 100+ hosted across the year. A whopping $1million each not including salaries and sponsorships. For a couple of days work.

Although it’s not a couple of days work. Yes the tournament might have span the length of the weekend but the effort put in leading up to that weekend isn’t measurable. It’s hours upon hours sat practicing, reviewing, improving and so forth. What has to be taken into consideration, is that these players will have given up everything the same way that professional athletes do. For them this is their career and passion. It’s their full time job and always was. It can take years and years of practicing and developing before even beginning a career as a professional gamer and that’s only the start. Then you need to work your way up and impress!

eSports bridges the gap between spectator sports and playing sports yourself. It’s far easier to relate to the game and develop a deeper understanding. Anyone can play too (age limits apply). These games can be played for fun and that’s the brilliant thing. The same way you can have a kick about at the park, and be a huge football fan following a team. You can enjoy these games in the same way with the teams having similar followings to that of other sports. The players have personalities and the games have stories (well some of them!) eSports just feels a lot more personal than traditional sports. In my opinion anyway!

Will eSports one day ultimately replace traditional sports? Will it continue to rival them and grow exponentially as it has been? Or is it potentially a fad? With a projected 350 million fans globally and a market size of $1 Billion by 2017, only time will tell. But eSports shows no sign of going anywhere right now. So ask yourself; what is the future of sports?! For me it’s looking electrical!

]]> 0
Our formula to win Thu, 17 Dec 2015 13:30:14 +0000 What happens when one of the world’s leading Formula 1® teams partners with one of the world’s leading suppliers of fast-moving consumer goods?

Interstate was soon to find out.

After Unilever became a new sponsor for the 2015 F1® season, they approached us to create bespoke collateral for guests invited to the Formula 1® race weekends. The aim was to emphasise both companies strong commitment in the areas of sustainability and expertise.

We accepted the challenge and created something that cherished this special partnership. See the work here.

We are sure that this is a long term collaboration and will therefore also bring more challenging tasks for Interstate, which we will tackle with new creative ideas, a strong team and of course speedy times …

Is the fastest a Formula 1® car has lapped the Mexico City GP Circuit. In this time Unilever produces 400 sticks of Magnum Ice Cream. At Interstate this is the time it takes our whole office to run to the kitchen when someone mentions “free cake”.

Is the fastest a Formula 1® car has lapped the Sao Paulo GP Circuit. In this time Unilever produces 700 bottles of 200ml Dove shampoo on one production line. At Interstate this is the time it takes us from sending something to print, to running to the printer and then sprinting back to the seat (considering the printer isn’t striking again).

Is the fastest a Formula 1® car has lapped the Monza GP Circuit. In this time the Unilever’s Casalpusterlengo factory produces 310 bottles of CIF Spray on one production line. At Interstate this is the daily time we spend fighting against the coffee machine to get the much needed coffee to keep us going.

]]> 0
Getting busy with the aerosol Fri, 19 Jun 2015 16:00:13 +0000 It’s not often we’re asked to get our hands really dirty in the name of motor sport expression.

It’s not often we’re asked to get our hands really dirty in the name of motor sport expression but in this instance we needed to shake up the status quo and have some serious fun with a spray gun.The ‘status quo being the VW Motorsport end of season celebration party in Wolfsburg with an exhibition of Helena El Mokni’s 14 iconic World Rally Championship photographs, elegantly framed in dark cedar ‘upstaged’ by two of her Global Rallycross shots from Las Vegas in bespoke, hand painted, sprayed and stencilled frames – with attitude.

Inspired by the graffiti art of Vegas and the figure work of American artist Keith Haring the frames used the stars and stripes graphic and key colours from the two Andretti Autosport operated VW Beetles, Rockstar yellow and 7Up green.

These funky additions to the exhibition set proved a popular choice as a further frame has recently been completed and is now adorning the wall of VW senior management.


]]> 0
Helping to get lives back on track Fri, 12 Jun 2015 11:28:42 +0000 Founder and trustee of the charity, Sir Jackie Stewart recently unveiled the new identity for the ‘Grand Prix Trust’.

Over the past few months we have been busy designing a fresh new identity for the ‘Grand Prix Trust’ – a charity that supports past and present F1 mechanics, engineers and their families in times of need.

Founder and trustee of the charity, Sir Jackie Stewart recently unveiled the new identity at the Williams Conference Centre and gave everyone a taster of what is to come.

We’re excited with how the project is developing and we are looking forward to revealing more of the brand over the coming months – helping give this great cause the limelight it deserves.


]]> 0
The Power in Production Fri, 19 Sep 2014 09:00:10 +0000 Conceptualised, planned and designed by Interstate, the 2014 edition of The Power of Formula 1 is our latest project hot off the press.

Conceptualised, planned and designed by Interstate, the 2014 edition of The Power of Formula 1 is our latest project hot off the press. With the launch at this weekends Formula 1 Singapore Grand Prix, this spectacular hybrid package of print and digital is soon to be in the hands of an exclusive audience.

Interstate have produced the ‘purpose document for Formula 1, more of an experience than a printed product. An experience that truly reflects the synthesis of sport and business that combine to form Formula 1 in the 21st Century.

Over 3.5kg in weight, this box set of books and digital material feature over 500 stunning images from a range of Formula 1’s top photographers supported by over 20,000 words. All of this adds up to be one of the most extensive and comprehensive brand documents we have produced. With the pinnacle of motor sport as the client, we knew we had to take this to the next level.

See below for a sneak peak of Interstate’s print minders casting their eyes over the job on press.


With the full case study to be unveiled shortly (view previous case study here), be sure to follow us on social networks over the coming weeks for more behind the scenes action.

]]> 0
An all round Smart performance Wed, 03 Apr 2013 11:01:15 +0000 A 1st hand experience of InterGTM's Porsche Carrera Cup Team, Samsung Smart Motorsport's inaugural race at Brands Hatch.

This Easter weekend saw the first race of a new season for the British Touring Car Championship and the Porsche Carrera Cup GB. It was also the first race for our client, InterGTM‘s Porsche Carrera Cup team, Samsung Smart Motorsport.

All of the build up and hype boiled down to delivering a blistering performance this weekend. Weeks of testing, excitement, media launches, travel and preparation led to the first race of the season, which was held at legendary British circuit, Brands Hatch.

Our drivers, Michael Meadows and Richard Kent, knew exactly what was was expected of them, and with a strong, experienced team behind them, they went into the weekend confident and focused.

The qualifying round brought Michael into 2nd on the grid for race day 1, with Richard a little further back in 6th. The cold weather didn’t distract the drivers, and they both put in impressive displays which found Michael finishing 2nd and Richard finishing 6th. On race day 2, Michael started from pole position, with Richard again starting from 6th. The second race had more drama than the first, with Michael taking an unfortunate spin off the track. While trying to overtake on the outside of a corner, Michael received a rather controversial nudge from another driver, which sent him wide on the grass, resulting in a spin across the track and hitting a tyre wall backwards. Fortunately, the car was still able to drive, and Michael was able to put in some of the fastest lap times of the weekend, but only able to play catch up and finish 9th. Richard put in a consistant drive and secured a comfortable 5th place finish.

Across the two days of racing, Michael currently sits in 3rd in the driver championship, with Richard just behind in 4th, while Samsung Smart Motorsport sit comfortably in 2nd in the team championship.

From my point of view, visiting Brands Hatch was a fantastic experience! As I’ve been involved in this job since day one, it’s was great to finally see our graphics in a racing environment. Seeing the transporter garage, fully liveried cars, team uniform, all in application was incredibly rewarding.

As this was also my first time at a race weekend, I was unsure what to expect. The Brands Hatch environment was very exciting, despite the cold weather, and the race events were action packed and thrilling!

A great weekend in all, and I look forward to the second race weekend, Donington Park on the 19th-21st of April.

You can keep up to date on all things InterGTM by following Michael, Richard and InterGTM on Twitter.

You can also find us on Facebook, Instagram and Flickr!


]]> 0
The launch of a dynamic partnership Tue, 12 Mar 2013 10:20:40 +0000 As mentioned on an earlier post, we've been busy working on a new brand for the Samsung Smart Motorsport Porsche Carrera Cup Team.

As mentioned on an earlier post, we’ve been busy working on a new brand for the Samsung Smart Motorsport Porsche Carrera Cup Team. This comprised of a launch night in the Porsche Centre, Mayfair; a glittering night where the new livery was unveiled. But we’d been busy much earlier slowly dressing the cars each time they went out for performance testing at circuits at home and abroad.

Next step is the first race, on Easter weekend at Brands Hatch. Good luck team!

Follow the team at the official Instagram, Flickr, Twitter or Facebook feeds or check out the InterGTM website.

Below is the official press release.

Samsung Electronics UK today announces its partnership with InterGTM to run a hand selected team in the Porsche Carrera Cup GB Championship. The InterGTM team, will enter as ‘Samsung Smart Motorsport’ and the partnership will be used to showcase the Samsung Smart TV product range through innovative content such as the team’s first promo film which has been shot in Ultra HD.

“Despite the obvious synergies in technological performance between the cars and our televisions, for Samsung this is much more than just a sponsorship,” said Guy Kinnell, Director and Head of TV/AV, Samsung UK and Ireland. “This is about using Samsung’s relentless innovation and passion for excellence to help raise the bar in motorsport.”

InterGTM has charged Michael Meadows and Richard Kent to lead their on-track assault. Both drivers shone in junior single-seater series as they looked to reach Formula One, but have since switched to GT racing and recognise the career opportunity offered by Samsung Smart Motorsport’s entry into the category.

Michael who is the reigning Porsche Carrera Cup GB Champion will work with GT rookie Kent to help deliver the programme objectives both on and off-the track, with both drivers getting the opportunity to act as ambassadors for a blue-chip brand.

“With Samsung Smart Motorsport we have attempted to create a platform that can genuinely showcase blue-chip brands,” said Nick Downes, Managing Director, InterGTM. “We have selected two fantastic young drivers, both of whom are energetic and ambitious – not only to win championships, but to develop their respective careers off-track. We hope this partnership will start to outline what can be achieved in motorsport.”

“We have been working very closely with Samsung to help create a scalable platform which can grow throughout motorsport and help socialise its brand and products to a very loyal and knowledgeable audience,” said Paul Mace of InterGTM.

“We’re confident that we can help them achieve their objective of contributing to positive change within the sport, whist concurrently driving new business opportunities which will help qualify their investment.”

Porsche Carrera Cup runs on the UK’s premium motorsport package, TOCA, and will provide Samsung an opportunity to engage with more than 35,000 fans at each event and a further 19m viewers via live TV coverage on ITV.

The first race of the 2013 Porsche Carrera Cup GB will mark the championship’s 200th race and also the 50th of the remarkable 911 model. In a decade the Porsche Carrera Cup has generated over £40m for the British Motorsport Industry.


]]> 0
Tune in… Tue, 05 Mar 2013 12:01:54 +0000 We’ve been busy over the past few weeks creating something hi-speed, hi-tech & hi-def.

Keep watching for more.


]]> 0
Changing the Formula One Aesthetic Tue, 15 Jan 2013 17:39:37 +0000 With the 2013 Formula One season fast approaching, Interstate has recently created the identity and editorial styling of a new and insightful publication about the inner workings of this complex sport.


With the 2013 Formula One season fast approaching, Interstate has recently created the identity and editorial styling of a new and insightful publication about the inner workings of this complex sport. Entitled Chicane, the publication delves into the twists and turns of the world’s most sophisticated sporting business and provides detail analysis of every aspect of its operation.

CHICANE, edition 001 takes an experimental and innovative approach aiming to extend the breadth and depth of the current Formula One coverage. Editorially, Chicane is authorative strategic reporting, using many specialist contributors from within the sport itself. It’s essential reading for anyone working specifically within Formula One and more generally anyone simply interested in the world’s most sophisticated sporting business.

Visually Chicane had to shine in many environments: in a racing team’s motorhome, in a business aviation lounge or in the offices of a government trade mission. To achieve this we developed a clean, stylish and confident design, taking more inspiration from the technology and fashion sectors than motor sport. The bold cover image and more ‘brooding’ colour palette is intended to create a sense of mystery and theatre, using a close up of the suspended sculptural work of artist Paul Veroude.

An elegantly simple masthead employs subtle type detailing that is reflected in image framing, border usage and information graphics throughout the spreads. A design to mitigate the ‘page turning’ of most Formula One publications.

Chicane will also extend in to a tablet version with unique and exclusive film and animation content.

]]> 1
Paralympic Countdown Mon, 20 Aug 2012 16:50:58 +0000 With only a week and a half until the London 2012 Paralympics kick off, the capital is currently under going a massive operation ready itself for the biggest Paralympics in history.

With the success of the the Olympic games, the worlds eyes are really on the Paralympics. For the first time in their 52 year history all events are completely sold out. Britain better be looking good for the 4,200 athletes and millions of event attendees and viewers watching from around the world. Thousands of flags and banners in dozens of venues will be changed, hundreds of buses will be converted, new volunteer recruits will be put through their paces, and the world’s media will be back in the capital and the country.

The Paralympic symbol, which was first reviled at the 2004 Athens Paralympics, consists of three agitos, coloured red, blue and green, the three colours that are most widely represented in national flags around the world. This symbol of ‘Spirit in Motion is set to be as familiar around the country as the olympic rings.

On Wednesday 22 August, with just one week to go to the Games, four flames will be lit at the tops of the highest peaks of the four UK countries. Then on the 28th August, the torches will then be taken on a 24 hour relay and all meet at the Paralympic spiritual home, Stoke Mandeville.

So keep your eyes open around London and other locations in Britain for all the changes. Cardiff have already unveiled a giant Paralympic Agitos outside the city hall and Tower bridge should be exchanging the Olympic rings for the Agitos any day now.


]]> 0