Lake Eerie

Lake Eerie

6th August 2012

I cycled past a very calm (and intimidating) Serpentine Lake in Hyde Park this morning, as the final preparations take place for tomorrow’s Men’s Triathlon Final.

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‘Special’, ‘Process’

6th August 2012

The use of the humble Process Magenta and Process Yellow as some of the London 2012 colours has allowed the games to become immediately distinctive. These colours are two of the four inks that feature in standard printing, from newspapers to literature and the smart thing is, that by using these, allows some collateral to be […]

Olympic Logo a Day

Olympic Logo a Day

2nd August 2012

A lovely alternative Olympic logo idea. Sarah Hyndman of With Relish, a London based design agency, started a project called  Olympic Logo a Day. The idea was to take a photo of random objects arranged to resemble the Olympic Rings each day for a whole year. Not only Sarah was involved, the project was open to contributions from […]

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Opportunist Advertising

Opportunist Advertising

2nd August 2012

LOCOG make epic flag fail. Specsavers take advantage of sensitive topic. Hilarity ensues.

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Grab the Torch

Grab the Torch

2nd August 2012

A day before the torch arrived in my part of the world, we went to the local BMW dealership to hold the object itself. Gloves donned, children briefed that if dropped there’d never be any more pocket money.

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Find Your Greatness

Find Your Greatness

2nd August 2012

Wieden & Kennedy have created a campaign for Nike+ entitled ‘Find Your Greatness’ which encourages you to get out there and be active.

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Once, Twice, Three Times an Olympics Host City

Once, Twice, Three Times an Olympics Host City

2nd August 2012

A lovely infographic taking a look at how London as an Olympic host city has changed, developed and grown from our first games in 1908 to the ‘austerity games’ in 1948  and the current 2012 Olympic Games. Designed by Design by Soup and found on visual.ly

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Olympic Vermin

Olympic Vermin

2nd August 2012

This is a great animation called ‘Olympic Vermin’. Here we see some of London’s vermin recreating the Olympic torch relay through the streets of London. It’s a very fun, cheeky take on what is essentially a massive part of the Olympic ceremony. Created by Amael Isnard and Leo Bridle, and produced by Beakus. [iframe: src=”http://player.vimeo.com/video/46296980?title=0&byline=0&portrait=0&color=ea0000″ width=”680″ height=”382″ frameborder=”0″ webkitAllowFullScreen mozallowfullscreen allowFullScreen]

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Meet the Superhumans

Meet the Superhumans

2nd August 2012

As well as the Olympics, we have the Paralympics, which is always a joy to watch. It is incredible to see the athletes constantly push themselves and overcome any obstacle thrown at them. Channel 4 are showing the Paralympics from the 29th of August to the 9th of September. 4creative have produced an incredibly powerful […]

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Engaging

Engaging

31st July 2012

When the torch relay came to Kew my daughters were there. As Samsung and Lloyds representatives handed out flags, clappers and ribbons the girls waved and bashed their handouts in sheer joy of the torch soon to arrive.Then the Coca-Cola truck came by – reminding them of the drink only allowed as a treat now […]

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Design Laps

Design Laps

26th July 2012

They say, ‘What goes around, comes around.’ and this seems quite true for the world of design and motorsport. Surfacing on Nick’s desk recently, the beautiful 1986 Austrian Grand Prix leaflet alongside a rather identical angled 2012 Singapore Grand Prix version.

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Goodness Gracious

18th July 2012

The Lotus marque took centre stage at the 2012 Goodwood Festival of Speed. During a black tie dinner on Thursday night Lord March revealed one of Gerry Judah’s most dramatic and elegant works yet.

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State of the Art

State of the Art

20th April 2012

Our esteemed Creative Director Nigel Gray is definitely of the old school. Put more fairly he’s uncomfortable with technology. He’s not the only one of course, it takes a particular kind of person to actually enjoy working with computers and that delight doesn’t always exist in the creative brain. So how does the classically trained […]

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The Power of F1 in Bahrain

The Power of F1 in Bahrain

8th February 2012

Globe trotting architects and Grand Prix circuit designers, Hermann Tilke and Peter Wahl remind themselves as to the ‘Power of Formula 1′ on a barmy evening in Sakhir during the last Grand Prix there in 2010. The two-book, 360 page showcase took Interstate some 5,000 hours to research, compose and produce and augmented Formula One’s […]

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Bella Interstati!

Bella Interstati!

25th October 2011

The FIA GT3 European Championship identity by Interstate currently visible on the Ferrari website homepage. Congratulations to AF Corse Ferrari!

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Same but different

Same but different

22nd September 2011

Spotted in a toyshop recently, a pastiche of the PVAXX wordmark originally created by Interstate to feature on the side of the late season Renault R26 and launch R27 F1 cars. The entire car including ING have been given a ‘tweak’ to still replicate the brands but obviously not use the real names.    

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Style over continent

Style over continent

10th September 2011

When you already have a sponsor for a Motorsport team it’s easy to think that the work’s been done. But it’s important to give the sponsors image as much care and attention as you can, because retention is as important as a win. With this in mind the Spanish borne Addax GP2 racing team commissioned […]

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QPRide

QPRide

17th August 2011

In early 2011 one football club in London raised a large silver trophy into the air and 18,000 fans roared their approval. The club was a small club by today’s standards and the home crowd would barely fill a quarter of the seats in a stadium such as the Camp Nou in Barcelona. Even up […]

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An Exos Experience at the new Hethel track

An Exos Experience at the new Hethel track

23rd June 2011

A big day yesterday as the new Hethel track was unveiled to VIPs. Parading alongside the classic Essex-Lotus 81B driven once more by a Mr N. Mansell, the 2011 Lotus Renault F1 car and the racing spec Evoras was the stunning Lotus 125; the F1-inspired customer car, branded by Interstate.

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Audi: Eliminating luck

27th May 2011

The 3D version will play out on Sky 3D during the Champions League final on Saturday and also in cinemas.