Interstate Develops New Branding For The FIA GT1 World Championship

Interstate Develops New Branding For The FIA GT1 World Championship

5th February 2010

SRO Motorsports Group (SRO) have launched a new 2010 FIA GT1 World Championship brand identity. Having been awarded world championship status by the FIA World Motor Sport Council, this year’s FIA GT1 World Championship will visit 10 countries in four continents, supported with a new logo and identity.

Vintage Monaco Grand Prix Posters

Vintage Monaco Grand Prix Posters

19th January 2010

While researching for a current project we’re working on in the studio I discovered some wonderful historical posters for the Monaco Grand Prix. Produced between 1930 and 1984, and illustrated by artists including Geo Ham and Michael Turner, they have provided a great source of inspiration and each beautifully encapsulate the motor racing atmosphere of their day.

A ‘Knicked’ Logo

A ‘Knicked’ Logo

23rd December 2009

I recently saw some original New York City subway tokens from 1953 and thought to myself “that design looks familiar”. It is in fact the inspiration behind the New York Knicks basketball team’s ‘NYK’ alternate logo.

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The Story Behind the Yankees’ Logo

The Story Behind the Yankees’ Logo

6th December 2009

In today’s multi-billion dollar world of sports branding the story behind possibly its most recognizable insignia is somewhat a refreshing one. The inter-locking ‘NY’ initials are known around the globe as the famous emblem of the New York Yankees , an emblem on which they have built the true giant of international sports franchises.

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The World’s Best Player… in any Language

The World’s Best Player… in any Language

11th September 2009

In my opinion the words ‘global brand’ are overused in modern day football and are often taken out of context of what the ‘beautiful game’ stands for. However, as a designer with a growing interest in Arabic typography it was refreshing to see Real Madrid’s recent issue of language specific player shirts.

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A ‘brand’ new pair of socks

A ‘brand’ new pair of socks

15th August 2009

Being a Yankees fan it pains me to say it but the Red Sox have scored a home-run with their recent rebranding exercise. It is a great case for the argument that a logo’s primary function is to identify, and not to explain.

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