Changing the Formula One Aesthetic15th January 2013
With the 2013 Formula One season fast approaching, Interstate has recently created the identity and editorial styling of a new and insightful publication about the inner workings of this complex sport. Entitled Chicane, the publication delves into the twists and turns of the world’s most sophisticated sporting business and provides detail analysis of every aspect of its operation.
CHICANE, edition 001 takes an experimental and innovative approach aiming to extend the breadth and depth of the current Formula One coverage. Editorially, Chicane is authorative strategic reporting, using many specialist contributors from within the sport itself. It’s essential reading for anyone working specifically within Formula One and more generally anyone simply interested in the world’s most sophisticated sporting business.
Visually Chicane had to shine in many environments: in a racing team’s motorhome, in a business aviation lounge or in the offices of a government trade mission. To achieve this we developed a clean, stylish and confident design, taking more inspiration from the technology and fashion sectors than motor sport. The bold cover image and more ‘brooding’ colour palette is intended to create a sense of mystery and theatre, using a close up of the suspended sculptural work of artist Paul Veroude.
An elegantly simple masthead employs subtle type detailing that is reflected in image framing, border usage and information graphics throughout the spreads. A design to mitigate the ‘page turning’ of most Formula One publications.
Chicane will also extend in to a tablet version with unique and exclusive film and animation content.