Contrast & Contradiction. A 21st Century Jekyll & Hyde.7th February 2014
Interstate, Lamborghini and Monster teamed up to deliver a high performance audio extravaganza within the Lamborghini Veneno Roadster, two like-minded brands, playing two different soundtracks coming together in perfect harmony.
Celebrating its 35th anniversary, Monster further enhanced one of the most dramatic super sports cars of a generation, the 750hp Lamborghini Veneno Roadster by installing a unique cutting edge 1,500 watt audio system. The product of a lifetime love for Lamborghini by the Head Monster, Noel Lee and his new business partner, producer Swizz Beatz, the Veneno’s Pure Monster Sound was an experience “not for the faint-hearted”. Quiet appropriate for such a car.
Interstate’s role in all of this – to bring together a $4.5 million dollar hyper-car and a $50k sound system in what is surely a modern day version of Dr Jekyll and Mr Hyde at the world’s largest electronics show. With a pressing deadline we created an attention grabbing, sophisticated piece of printed collateral to explain the story behind these two powerhouses sharing the world sound stage. Going from a design studio in London to Las Vegas printers in a matter of days.
This partnership went on to be one of the feel good stories of CES 2014, deservedly featuring in a majority of reviews for the top 10 products from the show as well as attracting the cameras of US networks and social commentary from celebrity visitors.
From left to right: Monster shareholders’ Swizz Beatz and Noel Lee, Lamborghini’s Thomas Felbermair, Thomas Brinkmann, Rene Suelzner, Interstate’s Nick Downes, Monster’s Dennis Krakenberg and Lamborghini’s Sascha Doering
Above left: Brochure for the Monster/Lamborghini Veneno Roadster designed by Interstate.
Above right: Lamborghini’s Sascha Doering, Interstate’s Nick Downes, Monster’s Noel Lee and Greg Pedersen, Mick Fleetwood , Lamborghini’s Thomas Brinkmann and superstar guitarist Lindsey Buckingham.
Bottom left: Interstate designed launch screen for the Veneno’s on-board audio system.