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Design F.C.*

6th April 2010

*For Charity

Interstate have recently designed the identity for a charity 6-a-side football tournament to take place at West Ham United’s Upton Park this summer. The event, scheduled for Wednesday June 9th (two days before the World Cup gets underway in South Africa) has been arranged by management consultancy Value Partners and aims to raise a substantial amount of money for the One to One Children’s Fund’s fight against HIV and AIDS amongst African children.

One to One Children’s Fund have teamed up with local partner Whizzkids United (WKU) and have developed a successful model which combines a sustainable HIV/AIDS school education Life Skills programme with football training and a “World Cup” graduation tournament. One to One and WKU recently launched a one year HIV prevention pilot programme in Rustenburg in the North West Province in South Africa – Rustenburg is a 2010 World Cup venue and will be the base camp and training ground for the England team. More information about this initiative and all One to One’s other good causes can be found on their website,

The London 6-a-side tournament has already received great interest and the sixteen team allocations are being reserved fast. As well as contributing to the great cause described above participants also get the chance to play football on the famous Upton Park pitch and, if they reach the final, play in a match officiated by the 2002 Fifa World Cup final referee Pierluigi Collina.

The tournament's master identity

The identity and naming for the event was inspired by the simple fact that everyone involved has one incentive – playing for charity. The ‘For Charity’ element lent itself nicely to a typographic twist of F.C. (Football Club) and so the name Play F.C. was evolved. The bold execution of the logo is reflected through a selection of impactful statements and calls to action with the aim of generating interest and encouraging involvement and support of the cause. An event website featuring the identity has recently been launched and a full set of event collateral is currently in progress, previews of which will appear on the blog soon.

Jonathan Published by Jonathan 6th April 2010