Find Your Greatness2nd August 2012
Wieden & Kennedy have created a campaign for Nike+ entitled ‘Find Your Greatness’ which encourages you to get out there and be active. As well as producing a campaign website, they have produced a number of videos to promote the campaign further.
What’s great about this campaign is that although the Olympics are in London, UK, it shouldn’t just be that specific London that pushes itself, and it shouldn’t just be the Olympic athletes achieving greatness, so the video was filmed in a number of different London’s across the world, showing many different people, different levels of athleticism, achieving their own personal greatness.
Also, it’s narrated by Tom Hardy, who is just awesome.
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