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Gran Branding for Gran Turismo

29th September 2010

The FIA GT1 World Championship brand designed by Interstate was headlined this week on UnderConsideration.com/BrandNew, the “growing network and enterprise dedicated to the progress of the graphic design profession and its practitioners, students and enthusiasts”.

BrandNew is a ‘must-visit’ site with a great cross section of brands currently rolling out across the globe and a showcase for only the good and the brave; as opinions good and bad are welcome.

The brand certainly raised a debate about what a racing identity should consist of. Very interesting to review the comments as people came online; from besotted love to absolute hate. Can’t please all people, but on the whole it seems well received and it’s a nice reminder of just how much effort went into this brand to ensure consistency and capture the energy of the sport, on and off the track.

The article also ended up being Tweeted about – again with mini-opinions bolted on.

For more information about the work, read the brand case studies here.

Iain Published by Iain 29th September 2010
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