Back Home

In Pursuit of Excellence

25th March 2011

Way back in ’06, we were appointed to formulate the brand identity for the FIA Institute Excellence programme, intended to form the cornerstone of the FIA Institute’s aim to drive and reward excellence in all aspects of motor sport safety and sustainability.

The original Interstate design focused on the first iteration of the programme through the Institute’s Centres of Excellence. Now the Institute has made the most recent addition to its developing programme through the Young Driver Excellence Academy.

The Institute’s adaptation is still in evolution but its dynamics and modernity make a strong impression for the Young Driver Excellence Academy – with the gold shard, radiating from the centre of the ‘Vortex’. Still expressing the values of the organisation; Safety, Sustainability, Innovation and Excellence, the ‘Vortex’ marque now has youth and ambition on its side too – all under the watchful eye of former F1 driver and two-time Le Mans winner, Alex Wurz.

Richard Woods, Director General of the FIA Institute and long-standing Interstate client says:

“This selection event has been an incredible story for the FIA Institute. We started out with a process that was open to drivers across the world. After an exceptional response from the ASNs, we chose 18 drivers who arrived here in Austria on Saturday. From those 18 we have the 12 who will go forward for the season. But there really are no losers here. Those who haven’t been successful have spent three days in the company of world-class competitors and coaches and have had the opportunity to learn a huge amount.  Now we look ahead to our first year with the FIA Institute Young Driver Excellence Academy.”

Here are shots of the 12 specially selected drivers attending their first of 6 workshops to be held across Europe.

Images from flickr.

Lucy Published by Lucy 25th March 2011