Opportunist Advertising2nd August 2012
Some of you may not have heard about the LOCOG Korean flag mix up?
So, before the women’s football match between North Korea and Columbia, the players were introduced on a large screen, showing a picture of each player, and the flag of their country. While introducing one North Korean player, LOCOG managed to display the flag of South Korea. Now, this is a pretty big blunder anyway, but considering the history between these two countries, North Korea took it quite seriously, refusing to play, and the game being delayed by almost an hour.
Specsavers saw this as the perfect opportunity to have a bit of fun, and went ahead with running this brilliant print ad in newspapers shortly after. A great response to a relatively sensitive subject.
Cover image found here.