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Our formula to win

17th December 2015

What happens when one of the world’s leading Formula 1® teams partners with one of the world’s leading suppliers of fast-moving consumer goods?

Interstate was soon to find out.

After Unilever became a new sponsor for the 2015 F1® season, they approached us to create bespoke collateral for guests invited to the Formula 1® race weekends. The aim was to emphasise both companies strong commitment in the areas of sustainability and expertise.

We accepted the challenge and created something that cherished this special partnership. See the work here.

We are sure that this is a long term collaboration and will therefore also bring more challenging tasks for Interstate, which we will tackle with new creative ideas, a strong team and of course speedy times …

1:41.86…
Is the fastest a Formula 1® car has lapped the Mexico City GP Circuit. In this time Unilever produces 400 sticks of Magnum Ice Cream. At Interstate this is the time it takes our whole office to run to the kitchen when someone mentions “free cake”.

1:11.43…
Is the fastest a Formula 1® car has lapped the Sao Paulo GP Circuit. In this time Unilever produces 700 bottles of 200ml Dove shampoo on one production line. At Interstate this is the time it takes us from sending something to print, to running to the printer and then sprinting back to the seat (considering the printer isn’t striking again).

1:24.69…
Is the fastest a Formula 1® car has lapped the Monza GP Circuit. In this time the Unilever’s Casalpusterlengo factory produces 310 bottles of CIF Spray on one production line. At Interstate this is the daily time we spend fighting against the coffee machine to get the much needed coffee to keep us going.

Christina Published by Christina 17th December 2015
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