Shooting cars31st August 2011
Recently we were commissioned by Lotus to design and produce brochures for their existing range of British-Made sports cars.
The brief required the planning and execution of a 5 day shoot in and around London and Lotus’ world famous test track in Hethel, as well as the design of both the Elise and Evora brochures – which would in turn directly influence the style and composition of the photography.
With a tight deadline requiring the finished brochures at the 2011 Frankfurt Motorshow in October, the past 8 weeks have been filled with excitement, hard work, commitment and, hopefully, elation.
UPDATE: Take a look at the finished pieces in our Case Study.