‘Special’, ‘Process’6th August 2012
The use of the humble Process Magenta and Process Yellow as some of the London 2012 colours has allowed the games to become immediately distinctive. These colours are two of the four inks that feature in standard printing, from newspapers to literature and the smart thing is, that by using these, allows some collateral to be produced without using special inks which would add to the costs of printing. When you consider how much must be printed for these games that’s quite a saving.
A gold medal for design intelligence.