Interstate of Mind » 2012 http://www.interstateofmind.com Ideas from the heart. Creative minds for the driven and uncompromising. Interstate Creative Partners. Thu, 02 Jun 2016 08:22:03 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 Olympic Logo a Day http://www.interstateofmind.com/olympic-logo-a-day/ http://www.interstateofmind.com/olympic-logo-a-day/#comments Thu, 02 Aug 2012 14:06:09 +0000 http://www.interstateofmind.com/?p=2300 A lovely alternative Olympic logo idea. Sarah Hyndman of With Relish, a London based design agency, started a project called  Olympic Logo a Day. The idea was to take a photo of random objects arranged to resemble the Olympic Rings each day for a whole year. Not only Sarah was involved, the project was open to contributions from far and wide, and the end result has been made into this charming video showing each and every image throughout the year.

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Opportunist Advertising http://www.interstateofmind.com/opportunist-advertising/ http://www.interstateofmind.com/opportunist-advertising/#comments Thu, 02 Aug 2012 14:02:56 +0000 http://www.interstateofmind.com/?p=2296 LOCOG make epic flag fail. Specsavers take advantage of sensitive topic. Hilarity ensues.

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Some of you may not have heard about the LOCOG Korean flag mix up?

So, before the women’s football match between North Korea and Columbia, the players were introduced on a large screen, showing a picture of each player, and the flag of their country. While introducing one North Korean player, LOCOG managed to display the flag of South Korea. Now, this is a pretty big blunder anyway, but considering the history between these two countries, North Korea took it quite seriously, refusing to play, and the game being delayed by almost an hour.

Specsavers saw this as the perfect opportunity to have a bit of fun, and went ahead with running this brilliant print ad in newspapers shortly after. A great response to a relatively sensitive subject.

Images found here and here.

Cover image found here.

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Find Your Greatness http://www.interstateofmind.com/find-your-greatness/ http://www.interstateofmind.com/find-your-greatness/#comments Thu, 02 Aug 2012 11:56:48 +0000 http://www.interstateofmind.com/?p=2266 Wieden & Kennedy have created a campaign for Nike+ entitled 'Find Your Greatness' which encourages you to get out there and be active.

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Wieden & Kennedy have created a campaign for Nike+ entitled ‘Find Your Greatness’ which encourages you to get out there and be active. As well as producing a campaign website, they have produced a number of videos to promote the campaign further.

What’s great about this campaign is that although the Olympics are in London, UK, it shouldn’t just be that specific London that pushes itself, and it shouldn’t just be the Olympic athletes achieving greatness, so the video was filmed in a number of different London’s across the world, showing many different people, different levels of athleticism, achieving their own personal greatness.

Also, it’s narrated by Tom Hardy, who is just awesome.

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