Interstate of Mind » Basketball http://www.interstateofmind.com Ideas from the heart. Creative minds for the driven and uncompromising. Interstate Creative Partners. Thu, 02 Jun 2016 08:22:03 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 A ‘Knicked’ Logo http://www.interstateofmind.com/a-%e2%80%98knicked%e2%80%99-logo/ http://www.interstateofmind.com/a-%e2%80%98knicked%e2%80%99-logo/#comments Wed, 23 Dec 2009 08:41:29 +0000 http://www.interstateofmind.com/?p=123 I recently saw some original New York City subway tokens from 1953 and thought to myself “that design looks familiar”. It is in fact the inspiration behind the New York Knicks basketball team’s ‘NYK’ alternate logo.

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I recently saw some original New York City subway tokens from 1953 and thought to myself “that design looks familiar”. It is in fact the inspiration behind the New York Knicks basketball team’s ‘NYK’ alternate logo.

By replacing the ‘C’ with a ‘K’, incorporating their uniform colours into the design and making a few minor adjustments, the Knicks successfully ‘recycled’ an iconic emblem firmly embedded in the city’s history.

An original New York City subway token from 1953

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