Interstate of Mind » BMW http://www.interstateofmind.com Ideas from the heart. Creative minds for the driven and uncompromising. Interstate Creative Partners. Thu, 02 Jun 2016 08:22:03 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 Grab the Torch http://www.interstateofmind.com/grab-the-torch/ http://www.interstateofmind.com/grab-the-torch/#comments Thu, 02 Aug 2012 13:35:38 +0000 http://www.interstateofmind.com/?p=2357 A day before the torch arrived in my part of the world, we went to the local BMW dealership to hold the object itself. Gloves donned, children briefed that if dropped there'd never be any more pocket money.

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A day before the torch arrived in my part of the world, we went to the local BMW dealership to hold the object itself. Gloves donned, children briefed that if dropped there’d never be anymore pocket money.

A typically efficient Teutonic experience; chocolate medals given to children, pictures taken, beamed directly to printer and framed plus an image emailed to your inbox all before you could hand the torch to the next person. I must say it’s very light and the only thing that affects it’s beauty is that the holes allow you to see the mini butane canister nestled within.

A nice way of getting as many people as possible involved in the Olympic spirit (oh, and being exposed to the BMW brand…).

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Jeff Koons for BMW http://www.interstateofmind.com/jeff-koons-for-bmw/ http://www.interstateofmind.com/jeff-koons-for-bmw/#comments Wed, 02 Jun 2010 14:49:10 +0000 http://www.interstateofmind.com/?p=600 This year BMW asked pop-artist Jeff Koons to paint the 17th car in the series who responded by painting a BMW M3 GT2 around the notion of desire. BMW has invited artists since 1975.

More on BMW's blog

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This year BMW asked pop-artist Jeff Koons to paint the 17th car in the series who responded by painting a BMW M3 GT2 around the notion of desire. BMW has invited artists since 1975.

More on BMW's blog

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