Interstate of Mind » Burberry http://www.interstateofmind.com Ideas from the heart. Creative minds for the driven and uncompromising. Interstate Creative Partners. Thu, 02 Jun 2016 08:22:03 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 Brand Social http://www.interstateofmind.com/brand-social/ http://www.interstateofmind.com/brand-social/#comments Tue, 01 Dec 2009 18:29:14 +0000 http://www.interstateofmind.com/?p=88 How do you translate a successful off-line brand experience into an on-line vehicle for mass consumption?

Burberry seems to have done it right, with a new website (artofthetrench.com) and photography by Scott Schuman (The Sartorialist).

What’s interesting is the company’s approach to the users, making them part of something that is personal and fun. Result? 700.000 fans on their facebook site and sharp rise in sales of their trench coat through their main website. Burberry is to invest a quarter of its marketing budget online.

read also on Times Online

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How do you translate a successful off-line brand experience into an on-line vehicle for mass consumption?

Burberry seems to have done it right, with a new website (artofthetrench.com) and photography by Scott Schuman (The Sartorialist).

What’s interesting is the company’s approach to the users, making them part of something that is personal and fun. Result? 700.000 fans on their facebook site and sharp rise in sales of their trench coat through their main website. Burberry is to invest a quarter of its marketing budget online.

read also on Times Online

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