Interstate of Mind » CES2014 http://www.interstateofmind.com Ideas from the heart. Creative minds for the driven and uncompromising. Interstate Creative Partners. Thu, 02 Jun 2016 08:22:03 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 Contrast & Contradiction. A 21st Century Jekyll & Hyde. http://www.interstateofmind.com/contrast-contradiction-a-21st-century-jekyll-hyde/ http://www.interstateofmind.com/contrast-contradiction-a-21st-century-jekyll-hyde/#comments Fri, 07 Feb 2014 09:51:15 +0000 http://www.interstateofmind.com/?p=3116 Interstate, Monster and Lamborghini teamed up to deliver a high performance audio extravaganza within the Lamborghini Veneno Roadster, two different companies, singing two different soundtracks coming together in perfect harmony.

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Interstate, Lamborghini and Monster teamed up to deliver a high performance audio extravaganza within the Lamborghini Veneno Roadster, two like-minded brands, playing two different soundtracks coming together in perfect harmony.

Celebrating its 35th anniversary, Monster further enhanced one of the most dramatic super sports cars of a generation, the 750hp Lamborghini Veneno Roadster by installing a unique cutting edge 1,500 watt audio system. The product of a lifetime love for Lamborghini by the Head Monster, Noel Lee and his new business partner, producer Swizz Beatz, the Veneno’s Pure Monster Sound was an experience “not for the faint-hearted”. Quiet appropriate for such a car.

Interstate’s role in all of this – to bring together a $4.5 million dollar hyper-car and a $50k sound system in what is surely a modern day version of Dr Jekyll and Mr Hyde at the world’s largest electronics show. With a pressing deadline we created an attention grabbing, sophisticated piece of printed collateral to explain the story behind these two powerhouses sharing the world sound stage. Going from a design studio in London to Las Vegas printers in a matter of days.

This partnership went on to be one of the feel good stories of CES 2014, deservedly featuring in a majority of reviews for the top 10 products from the show as well as attracting the cameras of US networks and social commentary from celebrity visitors.

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From left to right: Monster shareholders’ Swizz Beatz and Noel Lee, Lamborghini’s Thomas Felbermair, Thomas Brinkmann, Rene Suelzner, Interstate’s Nick Downes, Monster’s Dennis Krakenberg and Lamborghini’s Sascha Doering

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Above left: Brochure for the Monster/Lamborghini Veneno Roadster designed by Interstate.

Above right: Lamborghini’s Sascha Doering, Interstate’s Nick Downes, Monster’s Noel Lee and Greg Pedersen, Mick Fleetwood , Lamborghini’s Thomas Brinkmann and superstar guitarist Lindsey Buckingham.

Bottom left: Interstate designed launch screen for the Veneno’s on-board audio system.

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We created a monster http://www.interstateofmind.com/we-created-a-monster/ http://www.interstateofmind.com/we-created-a-monster/#comments Thu, 09 Jan 2014 17:46:28 +0000 http://www.interstateofmind.com/?p=3108 Interstate are loud and proud to be at CES 2014. It is not everyday that you get to be part of a collaboration bringing together a car worth $ 4.5million dollars and a $ 50k sound system.

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Interstate are loud and proud to be at CES 2014. It is not everyday that you get to be part of a collaboration bringing together a car worth $ 4.5million dollars and a $ 50k sound system. You can’t help but be excited by one of the most dramatic cars of the generation, the Lamborghini Veneno Roadster coming together with Monster’s breakthrough technology ‘Pure Monster Sound’, which has been specially tuned by the Head Monster himself – Noel Lee. Its pure wow stuff.

The opportunity to work on the Lamborghini and Monster collaboration has been…cool.

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