Interstate of Mind » dunhill http://www.interstateofmind.com Ideas from the heart. Creative minds for the driven and uncompromising. Interstate Creative Partners. Thu, 02 Jun 2016 08:22:03 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 To pop up or to Pop Upppppp http://www.interstateofmind.com/to-pop-up-or-to-pop-upppppp/ http://www.interstateofmind.com/to-pop-up-or-to-pop-upppppp/#comments Thu, 21 Apr 2011 14:11:53 +0000 http://www.interstateofmind.com/?p=1488 The Pop up store is not a new concept. However the way in which you design and approach a pop up retail space is.

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The Pop up store is not a new concept. However the way in which you design and approach a pop up retail space is.

Watch the movie of Dunhill London’s pop up store placed last year in the Meatpacking district, New York. The ¬†combination of well thought through design driven by the brand and well crafted detailing meticulously managed through its implementation were simply beautiful. A brand experience and attraction in one.

The brief to create a ‘momentary expression’ of the British brand in New York used the architects drawing of London’s Dunhill home using fret-cut aluminium sheets. Philip Handford designer says “It had an ethereal feel to it. It also worked very well. The store fulfilled its two goals. It gave visitors a feel for the brand. And it photographed fabulously, garnering more than $350,000 worth of media attention.”

The power of using the brand’s origin to answer the brief, after all the origin is the very essence of what started that business in the first place, combined with well crafted design created the success.

Images from The Cool Hunter.

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