Interstate of Mind » F1 http://www.interstateofmind.com Ideas from the heart. Creative minds for the driven and uncompromising. Interstate Creative Partners. Thu, 02 Jun 2016 08:22:03 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 The Power in Production http://www.interstateofmind.com/the-power-in-production/ http://www.interstateofmind.com/the-power-in-production/#comments Fri, 19 Sep 2014 09:00:10 +0000 http://www.interstateofmind.com/?p=3174 Conceptualised, planned and designed by Interstate, the 2014 edition of The Power of Formula 1 is our latest project hot off the press.

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Conceptualised, planned and designed by Interstate, the 2014 edition of The Power of Formula 1 is our latest project hot off the press. With the launch at this weekends Formula 1 Singapore Grand Prix, this spectacular hybrid package of print and digital is soon to be in the hands of an exclusive audience.

Interstate have produced the ‘purpose document for Formula 1, more of an experience than a printed product. An experience that truly reflects the synthesis of sport and business that combine to form Formula 1 in the 21st Century.

Over 3.5kg in weight, this box set of books and digital material feature over 500 stunning images from a range of Formula 1’s top photographers supported by over 20,000 words. All of this adds up to be one of the most extensive and comprehensive brand documents we have produced. With the pinnacle of motor sport as the client, we knew we had to take this to the next level.

See below for a sneak peak of Interstate’s print minders casting their eyes over the job on press.

TPOF1001

With the full case study to be unveiled shortly (view previous case study here), be sure to follow us on social networks over the coming weeks for more behind the scenes action.

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Design Laps http://www.interstateofmind.com/design-laps/ http://www.interstateofmind.com/design-laps/#comments Thu, 26 Jul 2012 13:52:51 +0000 http://www.interstateofmind.com/?p=2257 They say, 'What goes around, comes around.' and this seems quite true for the world of design and motorsport. Surfacing on Nick's desk recently, the beautiful 1986 Austrian Grand Prix leaflet alongside a rather identical angled 2012 Singapore Grand Prix version.

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They say, ‘What goes around, comes around.’ and this seems quite true for the world of design and motorsport. Surfacing on Nick’s desk recently, the beautiful 1986 Austrian Grand Prix leaflet alongside a rather identical angled 2012 Singapore Grand Prix version.

In the 26 years between, nothing much has changed aside from the designer’s media choice (was paint, now pixel) the car is now ‘generic’ rather than a specific Ferrari and the chequered flag of old unintentionally being echoed in the oh-so-2012 QR code. It seems ironic that the leaflet of old didn’t have to carry as much information even though there was no internet or social sharing to ‘find out more’.

Will the 2012 leaflet be so fondly cherished in 26 years time? Check this blog in 2038 and we’ll let you know…

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