Interstate of Mind » FIA GT http://www.interstateofmind.com Ideas from the heart. Creative minds for the driven and uncompromising. Interstate Creative Partners. Thu, 02 Jun 2016 08:22:03 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 Gran Branding for Gran Turismo http://www.interstateofmind.com/gran-branding-for-gran-turismo/ http://www.interstateofmind.com/gran-branding-for-gran-turismo/#comments Wed, 29 Sep 2010 10:45:14 +0000 http://www.interstateofmind.com/?p=477 The FIA GT1 World Championship brand designed by Interstate was headlined this week on UnderConsideration.com/BrandNew, the "growing network and enterprise dedicated to the progress of the graphic design profession and its practitioners, students and enthusiasts"

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The FIA GT1 World Championship brand designed by Interstate was headlined this week on UnderConsideration.com/BrandNew, the “growing network and enterprise dedicated to the progress of the graphic design profession and its practitioners, students and enthusiasts”.

BrandNew is a ‘must-visit’ site with a great cross section of brands currently rolling out across the globe and a showcase for only the good and the brave; as opinions good and bad are welcome.

The brand certainly raised a debate about what a racing identity should consist of. Very interesting to review the comments as people came online; from besotted love to absolute hate. Can’t please all people, but on the whole it seems well received and it’s a nice reminder of just how much effort went into this brand to ensure consistency and capture the energy of the sport, on and off the track.

The article also ended up being Tweeted about – again with mini-opinions bolted on.

For more information about the work, read the brand case studies here.

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FIA President launches GT1 in Paris http://www.interstateofmind.com/fia-president-launches-gt1-in-paris/ http://www.interstateofmind.com/fia-president-launches-gt1-in-paris/#comments Thu, 11 Mar 2010 13:59:43 +0000 http://www.interstateofmind.com/?p=297 The official launch of the FIA GT1 World Championship in Paris, March 1st 2010. The new brand identity for GT1, GT2 and GT3 was created by Interstate in London.

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The official launch of the FIA GT1 World Championship in Paris, March 1st 2010. The new brand identity for GT1, GT2 and GT3 was created by Interstate in London.

Taken from the Independent newspaper (Read full article here)
In the elegant surroundings of the AFC in Paris yesterday, FIA President, Jean Todt made a major mark in the first year of his presidency by announcing the launch of the FIA GT1 World Championship. The new world championship will sit alongside F1, WRC and WTTC as the FIA’s fourth fully accredited world championship.

Todt, appearing alongside championship promoter Stephan Ratel, was keen to acknowledge the work that Ratel’s SRO Motorsport Group had put in to make the championship happen. “You must be very brave to decide to become the promoter of such a championship right now. In terms of FIA World Championships, we have Formula One, WRC, WTCC and now FIA GT1 World Championship.

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Interstate Develops New Branding For The FIA GT1 World Championship http://www.interstateofmind.com/interstate-develops-new-branding-for-the-fia-gt1-world-championship/ http://www.interstateofmind.com/interstate-develops-new-branding-for-the-fia-gt1-world-championship/#comments Fri, 05 Feb 2010 18:04:27 +0000 http://www.interstateofmind.com/?p=72 SRO Motorsports Group (SRO) have launched a new 2010 FIA GT1 World Championship brand identity. Having been awarded world championship status by the FIA World Motor Sport Council, this year's FIA GT1 World Championship will visit 10 countries in four continents, supported with a new logo and identity.

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SRO Motorsports Group (SRO) have launched a new 2010 FIA GT1 World Championship brand identity. Having been awarded world championship status by the FIA World Motor Sport Council, this year's FIA GT1 World Championship will visit 10 countries in four continents, supported with a new logo and identity.

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