In Pursuit of Excellence

In Pursuit of Excellence

25th March 2011

Way back in ’06, we were appointed to formulate the brand identity for the FIA Institute Excellence programme, intended to form the cornerstone of the FIA Institute’s aim to drive and reward excellence in all aspects of motor sport safety and sustainability. The original Interstate design focused on the first iteration of the programme through […]

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FIA President launches GT1 in Paris

FIA President launches GT1 in Paris

11th March 2010

The official launch of the FIA GT1 World Championship in Paris, March 1st 2010. The new brand identity for GT1, GT2 and GT3 was created by Interstate in London.

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Interstate Develops New Branding For The FIA GT1 World Championship

Interstate Develops New Branding For The FIA GT1 World Championship

5th February 2010

SRO Motorsports Group (SRO) have launched a new 2010 FIA GT1 World Championship brand identity. Having been awarded world championship status by the FIA World Motor Sport Council, this year’s FIA GT1 World Championship will visit 10 countries in four continents, supported with a new logo and identity.

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