Interstate of Mind » Food http://www.interstateofmind.com Ideas from the heart. Creative minds for the driven and uncompromising. Interstate Creative Partners. Thu, 02 Jun 2016 08:22:03 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 Tasting Success http://www.interstateofmind.com/tasting-success/ http://www.interstateofmind.com/tasting-success/#comments Fri, 03 Jul 2015 16:57:48 +0000 http://www.interstateofmind.com/?p=3308 Last year I was lucky enough to attend the winter edition of the massively popular food festival, Taste of London. When our friends at Natoora told us they would be taking part in the summer festival I got a little excited at the prospect of not only attending the event, but also being able to design something for it.

For those not aware of this sumptuous festival I’ll explain a little about it. The festival happens twice a year, once in the summer and again in the winter. This year’s summer festival was held in Regent’s Park and promised to be the biggest and best ever! They did not disappoint!

Businesses of all sizes are in attendance, from artisan producers to worldwide brands and small niche eateries to legendary fine dining establishments. There is an abundance of food and drink to be had and you are only ever a few yards away from a freebie or two. Including samples of the delicious white peaches from Natoora.

This year Natoora were on the same stall as master chef  Theo Randall, supplying all the fruit and vegetables for the shared stand. Interstate designed part of the stand including some large format posters, smaller sized chalkboards as well as limited edition bags that were given away with signed copies of Theo Randall’s latest book. The stand was always busy and the peaches were a big hit with everyone waiting for food.

Being from Scotland I did not let the good ol’ Scottish weather of rain showers ruin my evening. I ate the finest cuisine from some of London’s top restaurants. I drank Pina Colada from the inside of a scooped out pineapple and I rubbed shoulders with some of the world’s best chefs, not to mention the excitement of seeing the work we produced being used in the real world. As a designer there is nothing better than seeing your work out there and I’m sure every designer still gets that feeling of pride regardless of the scale of the job.

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]]> http://www.interstateofmind.com/tasting-success/feed/ 0 BBC Good Food Eat Well Show http://www.interstateofmind.com/bbc-good-food-eat-well-show/ http://www.interstateofmind.com/bbc-good-food-eat-well-show/#comments Thu, 05 Mar 2015 15:14:49 +0000 http://www.interstateofmind.com/?p=3233 BBC Good Food Eat Well Show at Olympia, London.

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The exhibition brought together healthy food brands and producers alongside an inspirational line-up of healthy eating chefs and celebs. An opportunity to discover how to balance a healthy lifestyle with a love of good food.

The highlight for us was to see the BBC Good Food Eat Well book series on display – very popular it was too! 

Not only did we leave with full stomachs and bags of tasty foods, but also minds full of inspiration and ideas to share with our clients!

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A Tasty Set of Books for BBC GoodFood http://www.interstateofmind.com/a-tasty-set-of-books-for-bbc-goodfood/ http://www.interstateofmind.com/a-tasty-set-of-books-for-bbc-goodfood/#comments Fri, 10 Oct 2014 11:36:37 +0000 http://www.interstateofmind.com/?p=3189 BBC GoodFood and Ebury Press relaunch their best-selling cookbook series this week with a modern and colourful new design, crafted by Interstate.

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BBC GoodFood and Ebury Press relaunch their best-selling cookbook series this week with a modern and colourful new design, crafted by Interstate.

Celebrating its 25th birthday, BBC GoodFood has been feeding the nation with delicious dishes and giving top tips for the kitchen. To celebrate this benchmark, BBC GoodFood has recently refreshed its identity and Interstate was tasked with bringing it to life across its highly successful set of best-selling books.

We created a fresh and colourful design, guaranteed to stand out on the shelves and easy to use in the kitchen.

We are delighted with the results and can’t wait to get our aprons on.

TPOF1001

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Jamie’s Recipe for Christmas No.1 http://www.interstateofmind.com/jamies-recipe-for-christmas-no-1/ http://www.interstateofmind.com/jamies-recipe-for-christmas-no-1/#comments Thu, 20 Dec 2012 16:01:53 +0000 http://www.interstateofmind.com/?p=2809 Congratulations to Jamie Oliver for securing the festive top spot in the book charts with his latest book 'Jamie’s 15-Minute Meals', designed by Interstate.  It's Jamie's third year in a row at Christmas number one, and '15-Minute Meals' sold a whopping 117,911 copies in the week to 15 December and over 586,355 since it's release at the end of September.

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Congratulations to Jamie Oliver for securing the festive top spot in the book charts with his latest book ‘Jamie’s 15-Minute Meals’, designed by Interstate.  That is Jamie’s third year in a row at Christmas number one, and we are honoured that the last two were designed by us.

’15-Minute Meals’ sold a whopping 117,911 copies in the week to 15 December and over 586,355 since it’s release at the end of September. What a great end to the year!

See the story of how the book came to life on our case study.

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A Taste of Essex http://www.interstateofmind.com/a-taste-of-essex/ http://www.interstateofmind.com/a-taste-of-essex/#comments Wed, 11 Jul 2012 13:00:39 +0000 http://www.interstateofmind.com/?p=2137 At the end of last year, some of us were lucky enough to have been invited out to deepest Essex by Jamie Oliver and his team to help kick-off the creation of his new book, ‘Jamie’s 15-Minute Meals’.

We had a fantastic few days sampling some of the dishes cooked by Jamie whilst brainstorming, sketching and working up some concept ideas using David Loftus’ always beautiful photography. Check us out…

Jamie’s 15-Minute Meals will be published by Penguin books and hitting the book shelves late September 2012. Have a look at some other Penguin and Jamie Oliver books we have designed here.

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Hipstamatic vs David Loftus http://www.interstateofmind.com/hipstamatic-vs-david-loftus/ http://www.interstateofmind.com/hipstamatic-vs-david-loftus/#comments Fri, 09 Dec 2011 10:22:39 +0000 http://www.interstateofmind.com/?p=1871 Our friend Lord Loftus has partnered with uber cool snapping machine Hipstamatic to release the first iphone food photography pack: "Foodie SnapPak".
http://hipstamatic.com/

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Our friend Lord Loftus has partnered with uber cool snapping machine Hipstamatic to release the first iphone food photography pack: "Foodie SnapPak".
http://hipstamatic.com/

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Hot off the Press http://www.interstateofmind.com/hot-off-the-press/ http://www.interstateofmind.com/hot-off-the-press/#comments Mon, 15 Aug 2011 16:21:51 +0000 http://www.interstateofmind.com/?p=1669 Just in are the litho running sheets for ‘Jamie’s Great Britain’ – the latest cookbook designed by Interstate for our favourite celebrity chef Jamie Oliver. It’s due for release at the end of next month, and is filled with over 100 recipes exploring our diverse food culture. We’ll tell you all about it when it’s published, but until then here’s a little sneaky peak…

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Not just a Container http://www.interstateofmind.com/not-just-a-container/ http://www.interstateofmind.com/not-just-a-container/#comments Fri, 18 Mar 2011 11:15:03 +0000 http://www.interstateofmind.com/?p=1260 Downtown Brooklyn will be getting its own shipping container market, named Dekalb Market and will be located at CityPoint.

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Downtown Brooklyn will be getting its own shipping container market, named Dekalb Market and will be located at CityPoint.

Opening this summer, it will be home to a food market, local artisans, restaurants, work-sell shops, a performance venue, giving preference to first time retailers.

Its developer, Urban Sponn, is also running a competition to come up with an innovative idea for the structure, with the winner receiving six months free rent and $3,000 for design and construction.

CONTAINER SPECS: Designs must conform to an 8’ wide by 20’ long by 9.5’ high ISO steel shipping container.

Read more on the Dekalb Market website

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Eat My Graphics http://www.interstateofmind.com/eat-my-graphics/ http://www.interstateofmind.com/eat-my-graphics/#comments Mon, 31 Jan 2011 09:50:13 +0000 http://www.interstateofmind.com/?p=994 Branding and cupcakes. Perfect.

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Brands can’t fail to be palatable when iced on top of a dozen cupcakes. Even the most unlikely brands, tobacco giant Marlboro and banking conglomerate HSBC seem to leave a sweeter taste behind. This takes corporate merchandising to a whole new level; something to remember if we run out of umbrella and baseball cap visuals!

Created by London based Crumbs and Doilies, order online or visit their market stalls at Kings Road (10am – 4pm every Saturday) and inside Chocodeli, Upper Tachbrook Street (Friday and Saturday).

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Ice Cream in December?! http://www.interstateofmind.com/ice-cream-in-december/ http://www.interstateofmind.com/ice-cream-in-december/#comments Thu, 13 Jan 2011 14:47:17 +0000 http://www.interstateofmind.com/?p=935 The Ice Cream Union dropped into the studio in the last week of 2010 and dropped off the new Union tubs that went into production at the end of the Summer. They look great and everyone in the studio was really pleased with the outcome. Of course the fact that they were full of the signature Dulce de Leche had nothing to do with it. Keep an eye on the website for more shots…

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