Interstate of Mind » Logo http://www.interstateofmind.com Ideas from the heart. Creative minds for the driven and uncompromising. Interstate Creative Partners. Thu, 02 Jun 2016 08:22:03 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 ‘Special’, ‘Process’ http://www.interstateofmind.com/special-process/ http://www.interstateofmind.com/special-process/#comments Mon, 06 Aug 2012 09:24:38 +0000 http://www.interstateofmind.com/?p=2388 The use of the humble Process Magenta and Process Yellow as some of the London 2012 colours has allowed the games to become immediately distinctive.┬áThese colours are two of the four inks that feature in standard printing, from newspapers to literature and the smart thing is, that by using these, allows some collateral to be produced without using special inks which would add to the costs of printing. When you consider how much must be printed for these games that’s quite a saving.

A gold medal for design intelligence.

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