Interstate of Mind » London Ideas from the heart. Creative minds for the driven and uncompromising. Interstate Creative Partners. Thu, 02 Jun 2016 08:22:03 +0000 en-US hourly 1 Society Dance drop by… Thu, 07 Mar 2013 14:43:10 +0000 A big thank you to the guys at Society Dance for the fantastic T-shirts bought in today!
We look bare fresh in these dope garms, don't you think?
Check out how Society Dance was bought to life here.

A big thank you to the guys at Society Dance for the fantastic T-shirts bought in today!
We look bare fresh in these dope garms, don't you think?
Check out how Society Dance was bought to life here.

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Show me the way to Rio de Janeiro… Thu, 16 Aug 2012 10:03:03 +0000 A quirky little twist to the Olympics signage in Stratford this week. Who’s up for it??

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The Olympics; Reworked Tue, 14 Aug 2012 16:58:29 +0000 So the 2012 Olympic Games are now over, and if I’m being honest, a few months back I never thought I would feel even the slightest bit lost without the daily hype surrounding the athletes and their sporting achievements, and which country is in the lead with gold medals. But incredibly, I am now.

Thankfully just around the corner is possibly an even more exciting sporting phenomenon. Make way people for the Paralympics, or ‘The Superhumans’ as Channel 4, the official broadcaster of the 2012 Paralympic Games, have so ambitiously put it. I can’t help but feel completely captivated each time I see their huge marketing campaign surrounding some of the members of the Paralympian Team GB. A tiny glimpse into some of their personal stories coupled together with their level of endurance and determination and I’m hooked. Every time I see the trailer I think “I really want to go and see that film” and then realise that this is something very real about to take place practically on my doorstep. And to top that, one that has been promised to be the biggest and most popular Games in Paralympic history.

Reworking the Olympics strapline, and to quote the words of one message hung on the memory tree in the specially designed Games terminal at Heathrow Airport: be ‘inspired by a generation’. Admirable.

Campaign Credit: 4Creative


Campaign Credit: McCann Worldgroup  /  Illustration Credit: HelloVon



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Inspire a generation Mon, 13 Aug 2012 17:01:44 +0000 I’ve been watching the build up to the Olympics for a while and indeed have seen this banner in my hometown of Chiswick for weeks, each night on the 94 bus stop at Turnham Green Terrace. Today I walked past it before going home to see the closing ceremony and wanted to capture its sentiment.

For I have felt that these games had a brand mission for the youth of the country and from the opening ceremony to the closing ceremony has stuck by that mission. They have used it to believe in the decisions made and allow for some of the most brave, bold and gloriously creative answers to the question of what might be the most appropriate way to tackle the worlds biggest event?

I will admit I did not like the brand identity and perhaps it is because I was not the main target audience. But I think the brand was spot on and the way they stuck to the brand message through all the channels very clever. There was a bit for everyone there too and to see Eric Idle, The Who and Queen at the closing ceremony made me miss my youth whilst feeling proud to be sitting listening to this with my children.

Wow what a whirlwind and I have to say…inspiring.

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Gold in W4 Mon, 13 Aug 2012 10:50:06 +0000 We spotted a gold post box at the town hall in Chiswick over the weekend, sparkling in the sunshine. Looked great and was there in honour of one of the victorious crew from the rowing mens four, Pete Reed, who lives and trains in the area. His team mates Alex Gregory, Tom James and Andrew Triggs Hodge’s gold medal win marked Team GB’s dominance at Eton Dorney.

Fun to see and I have to say a bit of bling was fun to see.

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A faultless performance Thu, 09 Aug 2012 13:53:43 +0000 After the ecstasy of winning Gold in the Team Show Jumping earlier in the week; yesterday I was lucky enough to be at a stunning Greenwich Park for the Individual finals, with high hopes for Team GB’s Ben Maher, Scott Brash and Nick Skelton.

After the ecstasy of winning Gold in the Team Show Jumping earlier in the week; yesterday I was lucky enough to be at a stunning Greenwich Park for the Individual finals, with high hopes for Team GB’s Ben Maher, Scott Brash and Nick Skelton.

The sun shone down over Bob Ellis’ towering course, which depicted some of the UK’s most iconic landmarks from Stonehenge to Abbey Road. The first round included a refusal, a dip in the water and some unlucky time faults – one just 0.02 seconds! Six of the 37 horses and riders went clear including both Brash and Skelton, who jumped last. You could have heard a pin drop.

A remarkable course change later and again in reverse order, 22 horses and riders jumped again, desperately hoping not to add to their penalties. After an anxious wait, two exhilarating performances from Team GB and a huge roar from the sea of union jacks; our last chance for a medal came with Nick Skelton and Big Star.

With every fence came an audible intake of breath from the 50,000-strong crowd. Just three fences from the end, the Cutty Sark was to be our downfall. The tiniest touch resulted in four faults and crushing disappointment; immediately replaced by a massive cheer and standing ovation – the pride of the nation overwhelming.

With Switzerland taking gold for the first time in 88 years, a dramatic jump-off gave Netherlands the silver with just one fault and Ireland took bronze with the last fence down – their first medal of the Olympics.

After six remarkably-successful mexican waves and the medal ceremony, smiles on everyone’s faces and the sun still shining, it was time go home.

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A Record-breaking Lift Wed, 08 Aug 2012 17:14:38 +0000 On Saturday I went off to Excel to watch the men’s weightlifting 94kg division. I’m a fan of the World’s Strongest Man competitions, so I was really looking forward to seeing how much these guys could lift. I was not left disappointed! It was unbelievable watching them lift such enormous weight. It’s incredible to see how far athletes can push their bodies, and the feats they can achieve.

After the snatch, 3 lifters were tied on 185kg. However, Ilya Ilyin of Kazakhstan completely outclassed his opposition in the clean and jerk, and ended up winning the event by some margin, shattering 2 world records in the process – the most weight lifted in the clean and jerk, and the total weight lifted. He lifted 185kg in the snatch, 233kg in the clean and jerk, with a total weight of 418kg!

The competitors

The judges

The starting scoreboard

Loading the bar

Preparing to attempt to break the world record

The lift


The final scoreboard

The medal ceremony

The medal winners

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Celebrity Spots Wed, 08 Aug 2012 14:03:45 +0000 Even though London has been a bit of a ghost town over the last week or so, there’s been a fair amount of celeb spotting to be had on the tube. Athletes past and present, commentators and presenters galore. They all seem to have shunned the Olympics lanes in favour of the good old underground. So having not been able to get my phone out in time for Sharron Davies, Mark Foster and the entire Turkish athletics team, I finally managed a sneaky, voyeuristic pic of presenting legend John Inverdale! Enjoy…

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Olympic Coin Tue, 07 Aug 2012 09:42:39 +0000 I almost forgot about the ridiculousness of paying £1.20 for a miniature bottle of no-name water in Stratford station this weekend after receiving a sparkling new Olympic 50 pence piece in my change. According to The Royal Mint, these coins are all but being taken out of circulation by the general public as they hoard them as free souvenirs of the games. I’m guilty!

So congratulations to Florence Jackson of Bristol who won the Blue Peter competition to design the special edition Olympic coin for athletics. This is one coin that won’t be getting spent… yet. Her London 2012 50p Sports Collection Athletics coin is available to purchase from here.

Image credit: Matt Faber/PA Wire

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Golden Olympic Shots Mon, 06 Aug 2012 17:49:36 +0000 Getty Images have a lovely collection of Olympic photgraphy on the sports section of their blog, not only from London 2012, but also from games gone past.

Pawel Zagrodnik of Poland (white) and Masashi Ebinuma of Japan lay on the mat after their match in the Men’s -66 kg Judo on Day two of the London 2012 Olympic Games at ExCeL on July 29, 2012 in London, England. (Photo by Ian Walton/Getty Images)

Usain Bolt of Jamaica celebrates winning gold in the Men’s 100m Final on Day 9 of the London 2012 Olympic Games at the Olympic Stadium on August 5, 2012 in London, England. (Photo by Michael Steele/Getty Images)

Cover Photo; Aliaksandr Makaranka of Belarus competeing in the Men’s 94kg Weightlifting final on Day 8 of the London 2012 Olympic Games at Excel. Multiple exposures were combined in camera to produce this image of. (Photo by Mike Hewitt/Getty Images)

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