Interstate of Mind » Lotus http://www.interstateofmind.com Ideas from the heart. Creative minds for the driven and uncompromising. Interstate Creative Partners. Thu, 02 Jun 2016 08:22:03 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 Goodness Gracious http://www.interstateofmind.com/goodness-gracious/ http://www.interstateofmind.com/goodness-gracious/#comments Wed, 18 Jul 2012 17:56:48 +0000 http://www.interstateofmind.com/?p=2250 The Lotus marque took centre stage at the 2012 Goodwood Festival of Speed. During a black tie dinner on Thursday night Lord March revealed one of Gerry Judah's most dramatic and elegant works yet.

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The Lotus marque took centre stage at the 2012 Goodwood Festival of Speed. During a black tie dinner on Thursday night Lord March revealed one of Gerry Judah’s most dramatic and elegant works yet. Something between a mobius strip and infinity symbol it seemed to never stop. On every surface of the ‘monocoque’ structure sat a Lotus Formula 1 car from the sixties to the present day. And in a wonderful finale, the temporary installation was dramatically presented with a display of classical music, fireworks and illuminations.  All of the feature sculptures have been impressive but this one was truly beautiful and if this isn’t a shot of adrenaline for Lotus then I don’t know what might be.

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The Great and the Goodwood http://www.interstateofmind.com/the-great-and-the-goodwood/ http://www.interstateofmind.com/the-great-and-the-goodwood/#comments Fri, 13 Jul 2012 10:01:27 +0000 http://www.interstateofmind.com/?p=2237 The sun held out on the last day to create a truly 'glorious' Goodwood Festival of Speed 2012. Beautiful cars were driven as nature intended and the usual eclectic mix of die-hard petrol heads rubbing shoulders with young bronzed champagne-fuelled ladies.

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The sun held out on the last day to create a truly ‘glorious’ Goodwood Festival of Speed 2012. Beautiful cars were driven as nature intended and the usual eclectic mix of die-hard petrol heads rubbing shoulders with young bronzed champagne-fuelled ladies. Whilst standing next to some, they were introduced to the new Zonda (with Horacio himself frantically polishing within earshot), “Isn’t that Japanese?” one asked. “No, that’s Honda.”

The presence of Interstate client Lotus (Case Study) both old and new was dominant and welcoming.

My ears are still ringing from the old Auto Union Racer being revved in the paddock…

Great day as ever.

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Shooting cars http://www.interstateofmind.com/shooting-cars/ http://www.interstateofmind.com/shooting-cars/#comments Wed, 31 Aug 2011 11:39:38 +0000 http://www.interstateofmind.com/?p=1709 Recently we were commissioned by Lotus to design and produce brochures for their existing range of British-Made sports cars.

The brief required the planning and execution of a 5 day shoot in and around London and Lotus’ world famous test track in Hethel, as well as the design of both the Elise and Evora brochures – which would in turn directly influence the style and composition of the photography.

With a tight deadline requiring the finished brochures at the 2011 Frankfurt Motorshow in October, the past 8 weeks have been filled with excitement, hard work, commitment and, hopefully, elation.

UPDATE: Take a look at the finished pieces in our Case Study.

Confidence in the field

Chasing the light on an evening shoot

Checking the proofs

On press

On the road

Evening shot in Goodwood

 

 

 

 

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An Exos Experience at the new Hethel track http://www.interstateofmind.com/an-exos-experience-at-the-new-hethel-track/ http://www.interstateofmind.com/an-exos-experience-at-the-new-hethel-track/#comments Thu, 23 Jun 2011 09:49:51 +0000 http://www.interstateofmind.com/?p=1617 A big day yesterday as the new Hethel track was unveiled to VIPs. Parading alongside the classic Essex-Lotus 81B driven once more by a Mr N. Mansell, the 2011 Lotus Renault F1 car and the racing spec Evoras was the stunning Lotus 125; the F1-inspired customer car, branded by Interstate.

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A big day yesterday [22nd June] as the new Hethel track was unveiled to VIPs. Parading alongside the classic Essex-Lotus 81B driven once more by a Mr N. Mansell, the 2011 Lotus Renault F1 car and the racing spec Evoras was the stunning Lotus 125; the F1-inspired customer car, branded by Interstate. Yesterday sporting a matching livery to the Lotus Renault.

Click here to see the case study.

 

Event photos from Group Lotus Media.

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Lotus & Moss Reunited http://www.interstateofmind.com/lotus-moss-reunited/ http://www.interstateofmind.com/lotus-moss-reunited/#comments Tue, 15 Feb 2011 13:03:47 +0000 http://www.interstateofmind.com/?p=1033 It’s been a while since Sir Stirling Moss created history in a Lotus single-seater, but at the recent Paris Motor show he got to see the new Lotus T125 in the ‘flesh’ – it’s first appearance in Europe; his guide being no less than Takuma Sato.

The car is currently track-testing with potential customers who wish to be part of the Exos Experience with branding by Interstate.

Images from Group Lotus and Sir Stirling Moss’ website.

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Ex(os)-Terminator: “I’ll be back – with the deposit http://www.interstateofmind.com/exos-terminator-%e2%80%9ci%e2%80%99ll-be-back-%e2%80%93-with-the-deposit/ http://www.interstateofmind.com/exos-terminator-%e2%80%9ci%e2%80%99ll-be-back-%e2%80%93-with-the-deposit/#comments Mon, 04 Oct 2010 11:35:26 +0000 http://www.interstateofmind.com/?p=585 Copyright © 2010 by Riverview Media Photography, Tia Gemmell. Courtesy of Pebble Beach Concours d'Elegance.

Luckily for Lotus Motorsport’s Stephen Wright, he didn’t hear the words, “Give me your boots, your clothes and your motorcycle.” from the Governater at this years Pebble Beach Concours d’Elegance in California. He was checking out the new Lotus T125 with fellow car fan Jay Leno.  With livery and branding of the Exos Exoperience by Interstate, the car caused a real stir on the green.

It’s latest outing was on the stand at the recent Paris Motorshow, where the dawn of a new Lotus era was unveiled by CEO Dany Bahar.

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Copyright © 2010 by Riverview Media Photography, Tia Gemmell. Courtesy of Pebble Beach Concours d'Elegance.

Luckily for Lotus Motorsport’s Stephen Wright, he didn’t hear the words, “Give me your boots, your clothes and your motorcycle.” from the Governater at this years Pebble Beach Concours d’Elegance in California. He was checking out the new Lotus T125 with fellow car fan Jay Leno.  With livery and branding of the Exos Exoperience by Interstate, the car caused a real stir on the green.

It’s latest outing was on the stand at the recent Paris Motorshow, where the dawn of a new Lotus era was unveiled by CEO Dany Bahar.

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The Exos Experience http://www.interstateofmind.com/the-exos-experience/ http://www.interstateofmind.com/the-exos-experience/#comments Thu, 12 Aug 2010 17:38:32 +0000 http://www.interstateofmind.com/?p=61 http://www.interstateofmind.com/the-exos-experience/feed/ 0 Lotus USA Part 1: Laguna Seca Pre-Race Reunion Preparation http://www.interstateofmind.com/lotus-usa-part-1-laguna-seca-pre-race-reunion-preparation/ http://www.interstateofmind.com/lotus-usa-part-1-laguna-seca-pre-race-reunion-preparation/#comments Sat, 07 Aug 2010 17:50:20 +0000 http://www.interstateofmind.com/?p=67 Today we started setting up the Lotus showroom in the garage space at Laguna Seca ready for this weekend’s pre-race reunion. From the pictures below you can see it is taking shape and almost ready for the big launch!

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Today we started setting up the Lotus showroom in the garage space at Laguna Seca ready for this weekend’s pre-race reunion. From the pictures below you can see it is taking shape and almost ready for the big launch!

Safely through U.S. Customs with our consignment of brochures!

The tricky task of hanging the exterior covering... and then cutting the holes for the cars!

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