How many concepts can you squeeze into one brand?

How many concepts can you squeeze into one brand?

23rd August 2010

The old ’60s joke of, “How many elephants can you fit in a Mini? – 2 in the front and two in the back.” has become embedded in popular culture and evolved over time to become simply a challenge. (For the record, the world record for the most people in a Mini – the BMW version – is 24).

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