Interstate of Mind » Motor http://www.interstateofmind.com Ideas from the heart. Creative minds for the driven and uncompromising. Interstate Creative Partners. Thu, 02 Jun 2016 08:22:03 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 Brand Foolery http://www.interstateofmind.com/brand-foolery/ http://www.interstateofmind.com/brand-foolery/#comments Thu, 01 Apr 2010 11:27:00 +0000 http://www.interstateofmind.com/?p=284 Each year WCRS (BMW’s advertising agency) produces a tactical April Fool’s day advert which appears in the broadsheet press on April 1st only.
A company that until recently was quite ‘Joy-less’ has created a tradition of humour in the UK press. A great way to use a different angle to drive awareness and show a different side to your brand personality.

]]>
Each year WCRS (BMW’s advertising agency) produces a tactical April Fool’s day advert which appears in the broadsheet press on April 1st only.

A company that until recently was quite ‘Joy-less’ has created a tradition of humour in the UK press. A great way to use a different angle to drive awareness and show a different side to your brand personality.

Also interesting to see how using such a solid brand style adds an extra layer of ‘believability’ to these ads, they clearly take all this joking very seriously in Munich.

Below are a selection over the years (ending with this year).
Read the full article here. 2010 image from here.

]]>
http://www.interstateofmind.com/brand-foolery/feed/ 0