Interstate of Mind » Motorsport http://www.interstateofmind.com Ideas from the heart. Creative minds for the driven and uncompromising. Interstate Creative Partners. Thu, 02 Jun 2016 08:22:03 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 Getting busy with the aerosol http://www.interstateofmind.com/getting-busy-with-the-aerosol/ http://www.interstateofmind.com/getting-busy-with-the-aerosol/#comments Fri, 19 Jun 2015 16:00:13 +0000 http://www.interstateofmind.com/?p=3290 It’s not often we’re asked to get our hands really dirty in the name of motor sport expression.

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It’s not often we’re asked to get our hands really dirty in the name of motor sport expression but in this instance we needed to shake up the status quo and have some serious fun with a spray gun.The ‘status quo being the VW Motorsport end of season celebration party in Wolfsburg with an exhibition of Helena El Mokni’s 14 iconic World Rally Championship photographs, elegantly framed in dark cedar ‘upstaged’ by two of her Global Rallycross shots from Las Vegas in bespoke, hand painted, sprayed and stencilled frames – with attitude.

Inspired by the graffiti art of Vegas and the figure work of American artist Keith Haring the frames used the stars and stripes graphic and key colours from the two Andretti Autosport operated VW Beetles, Rockstar yellow and 7Up green.

These funky additions to the exhibition set proved a popular choice as a further frame has recently been completed and is now adorning the wall of VW senior management.

ICP_VWCalendar_2015_May2015

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Goodness Gracious http://www.interstateofmind.com/goodness-gracious/ http://www.interstateofmind.com/goodness-gracious/#comments Wed, 18 Jul 2012 17:56:48 +0000 http://www.interstateofmind.com/?p=2250 The Lotus marque took centre stage at the 2012 Goodwood Festival of Speed. During a black tie dinner on Thursday night Lord March revealed one of Gerry Judah's most dramatic and elegant works yet.

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The Lotus marque took centre stage at the 2012 Goodwood Festival of Speed. During a black tie dinner on Thursday night Lord March revealed one of Gerry Judah’s most dramatic and elegant works yet. Something between a mobius strip and infinity symbol it seemed to never stop. On every surface of the ‘monocoque’ structure sat a Lotus Formula 1 car from the sixties to the present day. And in a wonderful finale, the temporary installation was dramatically presented with a display of classical music, fireworks and illuminations.  All of the feature sculptures have been impressive but this one was truly beautiful and if this isn’t a shot of adrenaline for Lotus then I don’t know what might be.

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The Great and the Goodwood http://www.interstateofmind.com/the-great-and-the-goodwood/ http://www.interstateofmind.com/the-great-and-the-goodwood/#comments Fri, 13 Jul 2012 10:01:27 +0000 http://www.interstateofmind.com/?p=2237 The sun held out on the last day to create a truly 'glorious' Goodwood Festival of Speed 2012. Beautiful cars were driven as nature intended and the usual eclectic mix of die-hard petrol heads rubbing shoulders with young bronzed champagne-fuelled ladies.

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The sun held out on the last day to create a truly ‘glorious’ Goodwood Festival of Speed 2012. Beautiful cars were driven as nature intended and the usual eclectic mix of die-hard petrol heads rubbing shoulders with young bronzed champagne-fuelled ladies. Whilst standing next to some, they were introduced to the new Zonda (with Horacio himself frantically polishing within earshot), “Isn’t that Japanese?” one asked. “No, that’s Honda.”

The presence of Interstate client Lotus (Case Study) both old and new was dominant and welcoming.

My ears are still ringing from the old Auto Union Racer being revved in the paddock…

Great day as ever.

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Art & Wheels http://www.interstateofmind.com/art-wheels/ http://www.interstateofmind.com/art-wheels/#comments Fri, 22 Jun 2012 14:34:30 +0000 http://www.interstateofmind.com/?p=2162 Our favourite subjects, great works by D.S.C. aka DeathSprayCustom.

See more at:

DSC website | DSC works

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Style over continent http://www.interstateofmind.com/style-over-continent/ http://www.interstateofmind.com/style-over-continent/#comments Sat, 10 Sep 2011 11:50:41 +0000 http://www.interstateofmind.com/?p=1720 When you already have a sponsor for a Motorsport team it’s easy to think that the work’s been done. But it’s important to give the sponsors image as much care and attention as you can, because retention is as important as a win.

With this in mind the Spanish borne Addax GP2 racing team commissioned us to review their teams cars liveries to reflect the importance of their sponsors to the ongoing success of the team. A design was agreed on and one of our production team flew out to Valencia to plan the car out on site at the teams impressive garages.

The home of GP2 in Spain

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Lotus USA Part 1: Laguna Seca Pre-Race Reunion Preparation http://www.interstateofmind.com/lotus-usa-part-1-laguna-seca-pre-race-reunion-preparation/ http://www.interstateofmind.com/lotus-usa-part-1-laguna-seca-pre-race-reunion-preparation/#comments Sat, 07 Aug 2010 17:50:20 +0000 http://www.interstateofmind.com/?p=67 Today we started setting up the Lotus showroom in the garage space at Laguna Seca ready for this weekend’s pre-race reunion. From the pictures below you can see it is taking shape and almost ready for the big launch!

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Today we started setting up the Lotus showroom in the garage space at Laguna Seca ready for this weekend’s pre-race reunion. From the pictures below you can see it is taking shape and almost ready for the big launch!

Safely through U.S. Customs with our consignment of brochures!

The tricky task of hanging the exterior covering... and then cutting the holes for the cars!

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