Interstate of Mind » Museum http://www.interstateofmind.com Ideas from the heart. Creative minds for the driven and uncompromising. Interstate Creative Partners. Thu, 02 Jun 2016 08:22:03 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 Love Liverpool http://www.interstateofmind.com/love-liverpool/ http://www.interstateofmind.com/love-liverpool/#comments Thu, 23 Feb 2012 13:58:18 +0000 http://www.interstateofmind.com/?p=1981 I was lucky to take a trip to Liverpool to the Albert Dock and to the Tate recently. What a great city Liverpool is. We spent so long in the Tate there was no time for the new Museum but it looked spectacular too. The DLA Piper Series – This is Sculpture exhibition involves different creative professionals to co-curate and collaborate with the Tate and it has created a really exciting collection of diverse work. Worthy of a look for sure was Philip Treacy’s hat moulds amazing pieces of sculpture. A favourite of mine was Felix Gonzales-Torres ‘Untitled’ 1991 – Stack of printed paper. On the floor lays a stack of printed paper with two gold circles. They represent eternal love and the idea is you can take a print and when the pile has gone it has gone. However eternal love has been spread across Liverpool and beyond.

I was lucky to see his ‘Candy’  work in Chicago last year. A pile of sweets weighing the exact weight of a friend of the artists who had died. As a visitor you could take a sweet and at the end of the day the gallery weighs the pile of sweets and adds back the weight of those taken. The sculpture always starts the day at his friends exact weight.

If you get chance to go to the Tate exhibition it is worth it and to see the Liver birds on top of the Royal Liver Building standing high above the spectacular Danish designed Museum of Liverpool. Oh and can’t be missed the sound of the mersey and those seagulls!http://www.tate.org.uk/liverpool/exhibitions/thisissculpture/default.shtm

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Mirror, Mirror, in the park… http://www.interstateofmind.com/mirror-mirror-in-the-park/ http://www.interstateofmind.com/mirror-mirror-in-the-park/#comments Tue, 12 Oct 2010 09:37:03 +0000 http://www.interstateofmind.com/?p=590 Next time you're passing by the studio, take a stroll down the road to Kensington Gardens and take in the Anish Kapoor installations (Turning The World Upside Down). Beautifully polished surfaces reflecting a dramatic Autumn sky.

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Next time you’re passing by the studio, take a stroll down the road to Kensington Gardens and take in the Anish Kapoor installations (Turning The World Upside Down). Beautifully polished surfaces reflecting a dramatic Autumn sky.

These truly are things to behold (especially in the morning before the crowds arrive), but points deducted from one of the pieces where it’s under 24 hour guard and you can’t get the full effect whereby your reflection is the right way up but the world behind you is inverted. The people of London are too grubby or prone to vandalism to fully appreciate high-art.

The exhibition runs from 28 September 2010 – 13 March 2011. Anish Kapoor image by Dominic Lipinski/PA.
Installations location map here

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Future 10 http://www.interstateofmind.com/future-10/ http://www.interstateofmind.com/future-10/#comments Thu, 18 Feb 2010 16:22:21 +0000 http://www.interstateofmind.com/?p=313 As creative brand advisors we encourage our clients to invest in future solutions. On one of my frequent gallery tours of London,  I started wondering what the future Museum walk will be like. Being a keen list-maker ( I will create top tens of just about anything ), I started browsing the web for key trends.
These are my observations for 2010.

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As creative brand advisors we encourage our clients to invest in future solutions. On one of my frequent gallery tours of London,  I started wondering what the future Museum walk will be like. Being a keen list-maker ( I will create top tens of just about anything ), I started browsing the web for key trends.
These are my observations for 2010.

1. The Audience is Not Listening
In order to engage and excite future audiences, museums and galleries will have to rethink their role as mediators of content to actively allow the audience to contribute their own ideas. People will change from passive spectators to becoming active decision makers, influencing the agenda of exhibitions and contributing own content.

2. Interact
Most museum pages are static allowing little or no interaction. This model is a potential dinosaur, and will not survive the expectations of a highly computer literate demographic of kids and young adults.  New trends urges museums and galleries to extend their public interaction beyond Facebook and Twitter. Integrating Flickr on the web is one cost-effective solution to showcase new exhibitions, events and behind the scene type material allowing members to submit their own contributions.

3. Personalise
Getting ahead means tracking and serving people as individuals.  Personalised user benefits includes exhibition tweet reminders, and customised museum profiles that allows you to tag your favourite piece of art. Museums and galleries will have to learn from sites like Ebay, Amazon, Itunes and Spotify who allows people to create their own user profiles, and supplies tailored information based on individual interest. Expect to see a growing number of ‘You may also like’ ads and  ‘Get in the door free’  offers.

4. Be Flexible
A recent trend of pop-up exhibitions and outdoors activities in local community spaces, have sparked off the idea of a museum where things ‘just happen’ . Inspired by open market spaces and outdoors cultural heritage sites, the pop-up museum offers a new and exciting way to break out of the traditional space and attract a more diverse audience.

5. Diversify
Large museums are discovering the need to segment their audiences as the motivation for visiting is largely variable. Printed material should reflect this by replacing generic brochures with leaflets specifically created to aime at each group.

6. Go Green
Museums will be challenged to strengthen their commitment to making a difference and actively make a stand through exhibiting green thinking, promoting local tourism and highlighting social issues.  Actively seeking to affect the behavior of visitors, most museums of the future will go green.

7. Big Brands Know How To
Know the most efficient media channels and use them to their full potential. Museums and Galleries will gain from looking at how corporate brands display their brand to attract new customers. Think of what every application adds to the existing brand collateral. If you’re already using Facebook and Twitter, how will you utilize a blog to add additional excitement about your gallery?

8. Collaborate
In 2010 galleries will be looking to join forces and collaborate to attract new audiences, rather than spend resources competing for the same people.

9. Go Global
Most galleries will exhibit a growing number of international artists.

10. Go Create
Abraham Lincoln said ‘The best way to predict your future is to create it!’ We agree.
Sources: bigthink.commuseummarketing.co.uk, futureofmuseums.blogspot.com, createdemocracy.com

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