Interstate of Mind » NewYork http://www.interstateofmind.com Ideas from the heart. Creative minds for the driven and uncompromising. Interstate Creative Partners. Thu, 02 Jun 2016 08:22:03 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 A ‘Knicked’ Logo http://www.interstateofmind.com/a-%e2%80%98knicked%e2%80%99-logo/ http://www.interstateofmind.com/a-%e2%80%98knicked%e2%80%99-logo/#comments Wed, 23 Dec 2009 08:41:29 +0000 http://www.interstateofmind.com/?p=123 I recently saw some original New York City subway tokens from 1953 and thought to myself “that design looks familiar”. It is in fact the inspiration behind the New York Knicks basketball team’s ‘NYK’ alternate logo.

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I recently saw some original New York City subway tokens from 1953 and thought to myself “that design looks familiar”. It is in fact the inspiration behind the New York Knicks basketball team’s ‘NYK’ alternate logo.

By replacing the ‘C’ with a ‘K’, incorporating their uniform colours into the design and making a few minor adjustments, the Knicks successfully ‘recycled’ an iconic emblem firmly embedded in the city’s history.

An original New York City subway token from 1953

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Notting Hill 2997 Miles http://www.interstateofmind.com/notting-hill-2997-miles/ http://www.interstateofmind.com/notting-hill-2997-miles/#comments Fri, 18 Dec 2009 18:26:06 +0000 http://www.interstateofmind.com/?p=84 Nigel and I recently attended an Arabic typography workshop at the TDC (Type Directors Club) in New York. Also in attendance was James Montalbano, a New York based typographer who designed the Clearview Highway font used on road signs throughout the US. It was great to meet James and hear his views on typography, as well as his advice on using Fontlab Studio.

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Nigel and I recently attended an Arabic typography workshop at the TDC (Type Directors Club) in New York. Also in attendance was James Montalbano, a New York based typographer who designed the Clearview Highway font used on road signs throughout the US. It was great to meet James and hear his views on typography, as well as his advice on using Fontlab Studio.

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The Story Behind the Yankees’ Logo http://www.interstateofmind.com/the-story-behind-the-yankees%e2%80%99-logo/ http://www.interstateofmind.com/the-story-behind-the-yankees%e2%80%99-logo/#comments Sun, 06 Dec 2009 19:29:05 +0000 http://www.interstateofmind.com/?p=108 In today’s multi-billion dollar world of sports branding the story behind possibly its most recognizable insignia is somewhat a refreshing one. The inter-locking ‘NY’ initials are known around the globe as the famous emblem of the New York Yankees , an emblem on which they have built the true giant of international sports franchises.

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In today’s multi-billion dollar world of sports branding the story behind possibly its most recognizable insignia is somewhat a refreshing one. The inter-locking ‘NY’ initials are known around the globe as the famous emblem of the New York Yankees , an emblem on which they have built the true giant of international sports franchises. Although I have been a fan of the Yankkes since my first trip to New York in 1992, it was only on a tour of the famous, and soon to be demolished “House That Ruth Built” in 2007 that I discovered the history of my favourite sporting motif. Proudly displayed in the redbrick walkway of Monument Park, behind centre field, sat a commemorative plaque confirming and celebrating the famous design’s illustrious history.

The Monument Park plaque

Two of the early designs by Tiffany & Co. used as jersey logos between 1903 and 1907

The original insignia was created in 1877 by Louis B. Tiffany (Tiffany & Co.) for a medal to be awarded by the New York City Police Department to Officer John McDowell – the first NYC policeman shot in the line of duty. In 1909 the insignia was adopted by the New York Highlanders Baseball Club and appeared on their uniforms as a proud endorsement of the city and to rival the orange NY symbol used by the New York Giants and later the Mets. The New York Press began to adopt the “Yankees” nickname when covering the Highlander’s games, and in 1913 the team became officially know as the New York Yankees and the branding phenomenon was born. The NY insignia has remained to this day, gradually evolving with each passing year. I wonder if a ‘brand guidelines’ has accompanied this famous marque through the years or whether it’s evolution has been as organic as it’s inception.

From left to right; The cap logo, the jersey logo and the print logo

Most Yankee fans, most people in fact, probably believe there is only one version of the insignia but a guidelines document would clearly show there have been numerous amendments to it’s shape and proportions – many probably only noticeable through the eyes of a designer. There are currently three versions in use today. Firstly, the cap insignia which features an inter-locking N and Y of the same scale and proportions. Secondly, the version that appears on the breast of the team’s home jersey which includes a slightly larger Y in proportion to the N and also features slightly exaggerated curves. And thirdly, the ‘print’ version which is used on all marketing material and is displayed behind the home plate at the new Yankee Stadium. In this version the N and Y characters both have slightly exaggerated serifs.

Each version of the logo stands as the same symbol of Yankee and New York pride.

The print logo being ‘printed’ behind the home plate at the new Yankee Stadium

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Metrocard Art http://www.interstateofmind.com/metrocard-art/ http://www.interstateofmind.com/metrocard-art/#comments Wed, 04 Nov 2009 12:10:13 +0000 http://www.interstateofmind.com/?p=427 I was intrigued by Anthropologie’s window display as I walked down West Broadway last week. They have painted a New York Subway map on the window through which is viewed a suspended cut-out Manhattan island made of expired Metrocards.

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I was intrigued by Anthropologie’s window display as I walked down West Broadway last week. They have painted a New York Subway map on the window through which is viewed a suspended cut-out Manhattan island made of expired Metrocards.

When I ‘Googled’ to see if any other Metrocard art existed I discovered some great pieces by 110th St. MTA booth attendant Louis Torres. Apparently he was ordered to remove his art from the windows of the ticket booth by MTA officials. They soon changed their minds when commuters complained and Louis’ pieces are now on display again.

Have a look at this link to see more of Louis’ art.

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Arabic Typography in New York http://www.interstateofmind.com/arabic-typography-in-new-york/ http://www.interstateofmind.com/arabic-typography-in-new-york/#comments Fri, 30 Oct 2009 18:34:21 +0000 http://www.interstateofmind.com/?p=92 Nigel and myself attended the Arabic Typography workshop at the TDC (Type Directors Club) in New York last weekend. The event was hosted by Nadine Chahine, Linotype’s branding manager and Arabic Type expert.

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Nigel and myself attended the Arabic Typography workshop at the TDC (Type Directors Club) in New York last weekend. The event was hosted by Nadine Chahine, Linotype’s branding manager and Arabic Type expert.

Proceedings kicked-off on the Thursday evening with a short presentation and introduction and then we got down to the fun stuff at 8.30am on Friday morning. In preparation for the event we each had to select a ‘latin’ logotype and our task, with the help of Nadine’s expert advice, was to create the Arabic version.

I worked on the Arabic version of a current branding project we have in the studio, as such I can’t show the results at present as the project is still in development. Nigel chose to create an Arabic version of the Allianz logo and its modern and heavy Latin appearance led to some interesting results when trying to achieve the correct balance between the two. What really surprised both of us was the fact that out of all the attendees we were the only two who decided to sketch first, everyone else jumped straight on to the Mac!

Equally as intriquing as the workshop itself was the venue in which it was held. The TDC is located on West 35th Street and when not in use for events it is used by House Industries, the Delaware based type foundry, as their New York showroom. They had some great products on display and together with the TDC’s collection of lead letterpress type and related artifacts it all created a wonderful and inspiring environment.

All in all it was a great weekend and an invaluable experience. Thank you to everyone at the TDC, especially Carol Wahler, for hosting the event and a very big thank you to Nadine for sharing with us her experience and expertise.

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