Interstate of Mind » Olympic Games Ideas from the heart. Creative minds for the driven and uncompromising. Interstate Creative Partners. Thu, 02 Jun 2016 08:22:03 +0000 en-US hourly 1 Show me the way to Rio de Janeiro… Thu, 16 Aug 2012 10:03:03 +0000 A quirky little twist to the Olympics signage in Stratford this week. Who’s up for it??

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The Olympics; Reworked Tue, 14 Aug 2012 16:58:29 +0000 So the 2012 Olympic Games are now over, and if I’m being honest, a few months back I never thought I would feel even the slightest bit lost without the daily hype surrounding the athletes and their sporting achievements, and which country is in the lead with gold medals. But incredibly, I am now.

Thankfully just around the corner is possibly an even more exciting sporting phenomenon. Make way people for the Paralympics, or ‘The Superhumans’ as Channel 4, the official broadcaster of the 2012 Paralympic Games, have so ambitiously put it. I can’t help but feel completely captivated each time I see their huge marketing campaign surrounding some of the members of the Paralympian Team GB. A tiny glimpse into some of their personal stories coupled together with their level of endurance and determination and I’m hooked. Every time I see the trailer I think “I really want to go and see that film” and then realise that this is something very real about to take place practically on my doorstep. And to top that, one that has been promised to be the biggest and most popular Games in Paralympic history.

Reworking the Olympics strapline, and to quote the words of one message hung on the memory tree in the specially designed Games terminal at Heathrow Airport: be ‘inspired by a generation’. Admirable.

Campaign Credit: 4Creative


Campaign Credit: McCann Worldgroup  /  Illustration Credit: HelloVon



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Gold at any price..? Tue, 14 Aug 2012 16:21:58 +0000 Following on from my post Pressure London 2012: The Importance of Sports Psychology the journalist Matthew Syed has looked into what happens when you have reached your goal, you have won the gold...what is next in the mind of the athlete.


Following on from my post Pressure London 2012: The Importance of Sports Psychology the journalist Matthew Syed has looked into what happens when you have reached your goal, you have won the gold…what is next in the mind of the athlete.

I could listen to Michael Johnson all day anyway but I particularly liked his comments – That there is a feeling that you can never have any problems in life after winning a gold but it does not work that way. He has come to know that when he thinks about his achievements he can smile, and it is a good feeling, but does it mean that everything in his life is perfect? Absolutely not.

So it looks like its the vision and then the journey to get there that is most important. Then, when you reach that goal, you find another. It might not be gold but having something to strive for in life is important in making us who we are, setting your own goals achieving them then finding new ones keeps us going. Always remembering those achievements is important and having a good understanding that what ever life may throw at you, those achievements never go away.

See: Olympics 2012: The highs and lows of winning gold


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Gold in W4 Mon, 13 Aug 2012 10:50:06 +0000 We spotted a gold post box at the town hall in Chiswick over the weekend, sparkling in the sunshine. Looked great and was there in honour of one of the victorious crew from the rowing mens four, Pete Reed, who lives and trains in the area. His team mates Alex Gregory, Tom James and Andrew Triggs Hodge’s gold medal win marked Team GB’s dominance at Eton Dorney.

Fun to see and I have to say a bit of bling was fun to see.

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Just made me laugh really… Thu, 09 Aug 2012 13:27:55 +0000


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Pressure Tue, 07 Aug 2012 10:33:01 +0000 Really interesting piece, points to take through all areas of our life.


This is a really interesting piece. For me three points stood out.
That those that truly succeed, those at the very top actually use the pressure to succeed, opposed to working at blocking it out, which is hard enough I am sure.
That it is about the individual. It is having the confidence to know what works for you, it does not matter what the others are doing.
And last but not least it is also controlling the controllables, you can’t worry about the weather for instance.

Points to take through all areas of your life I think. A great piece and nicely put together.

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Golden Olympic Shots Mon, 06 Aug 2012 17:49:36 +0000 Getty Images have a lovely collection of Olympic photgraphy on the sports section of their blog, not only from London 2012, but also from games gone past.

Pawel Zagrodnik of Poland (white) and Masashi Ebinuma of Japan lay on the mat after their match in the Men’s -66 kg Judo on Day two of the London 2012 Olympic Games at ExCeL on July 29, 2012 in London, England. (Photo by Ian Walton/Getty Images)

Usain Bolt of Jamaica celebrates winning gold in the Men’s 100m Final on Day 9 of the London 2012 Olympic Games at the Olympic Stadium on August 5, 2012 in London, England. (Photo by Michael Steele/Getty Images)

Cover Photo; Aliaksandr Makaranka of Belarus competeing in the Men’s 94kg Weightlifting final on Day 8 of the London 2012 Olympic Games at Excel. Multiple exposures were combined in camera to produce this image of. (Photo by Mike Hewitt/Getty Images)

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Lake Eerie Mon, 06 Aug 2012 09:45:47 +0000 I cycled past a very calm (and intimidating) Serpentine Lake in Hyde Park this morning, as the final preparations take place for tomorrow's Men's Triathlon Final.

I cycled past a very calm Serpentine Lake in Hyde Park this morning, as the final preparations take place for tomorrow’s Men’s Triathlon Final. Life was carrying on as normal around the venue; horses going for a walk, early morning fitness classes under the trees.

But there is a charged atmosphere. The lake looks intimidating. Quietly waiting for all the athletes to come. Can’t wait until it all comes to life tomorrow.

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Once, Twice, Three Times an Olympics Host City Thu, 02 Aug 2012 11:50:24 +0000 A lovely infographic taking a look at how London as an Olympic host city has changed, developed and grown from our first games in 1908 to the ‘austerity games’ in 1948  and the current 2012 Olympic Games.

Designed by Design by Soup and found on

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Olympic Vermin Thu, 02 Aug 2012 10:10:14 +0000 This is a great animation called ‘Olympic Vermin’. Here we see some of London’s vermin recreating the Olympic torch relay through the streets of London. It’s a very fun, cheeky take on what is essentially a massive part of the Olympic ceremony.

Created by Amael Isnard and Leo Bridle, and produced by Beakus.

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